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The way clients are seeking legal representation continues to evolve—in fact, in 2019, it’s estimated that the average consumer will require 6-8 digital ‘touches’ before becoming a prospective client. Does your firm know how clients are finding you, and are you controlling the information they’re encountering along that journey?
The way clients are seeking legal representation continues to evolve—in fact, in 2019, it’s estimated that the average consumer will require 6-8 digital ‘touches’ before becoming a prospective client. Does your firm know how clients are finding you, and are you controlling the information they’re encountering along that journey?
Search engines, review sites, social media, online legal directories, and your website are all touchpoints that your potential clients are looking at as they determine whether to hire you or not—and each one can impact whether they choose to retain your services or hire a competitor instead. In this episode, legal marketing expert Gyi Tsakalakis of AttorneySync and Minneapolis-based attorney Jess Birken will cover the basics and benefits of managing your law firms’ online presence.
In the practice of law, small changes can have a big impact. In ‘Matters’, each episode focuses on one discipline, learning, or lesson for law firms looking to break free of the status quo and transform the practice of law, for good. With actionable advice from practicing attorneys, law firm leaders, and subject matter experts from the worlds of law and business, Matters helps lawyers and legal professionals alike put new strategies and tactics into place that will dramatically impact their law firms.
Matters is a monthly podcast presented by Clio, the world’s leading cloud-based legal technology provider.