{ "version": "1.0.0", "segments": [ { "speaker": "Helen", "startTime": "0.0", "endTime": "7.7599998", "body": "Don't be the last to know about AEO. Welcome to the Muthership Creator Strategy. And guess what? You're not gonna be the last to know because" }, { "speaker": "Helen", "startTime": "7.7599998", "endTime": "18.105", "body": "I'm here to tell you about it. And it's something that's been coming up a lot for me in client meetings on productions, and that's when I start to lock in a little bit." }, { "speaker": "Helen", "startTime": "18.345", "endTime": "38.339996", "body": "Like, clients are talking about this now. I'm sure I'm gonna start hearing about it in the creator lamps landscape. And just like when someone mentions a certain style of car and then you're locked in on that, and then that's all you see are those types those types of cars on the road. It's the same kind of thing. Now that I'm hearing about it, I'm like getting it seems like it's surrounding me." }, { "speaker": "Helen", "startTime": "38.66", "endTime": "65.25", "body": "So what is it? AEO. Well, we know what SEO is, search engine optimization, but AEO is answer engine optimization. And what is the difference? I'm gonna talk about it on this episode, and it's all gonna tie together and make a lot of sense because YouTube is becoming very important to my clients more than they it's ever been before, and the way they're using it is much different than before." }, { "speaker": "Helen", "startTime": "65.73", "endTime": "98.8", "body": "Where before clients were using YouTube posting content and then putting ad dollars behind it and ads advertising spend would push the content out and get it in front of people. Now they're doing longer format. They are looking to do longer format, a lot of them, because they want to start having their content showing up in answer engine optimization. But I do have to circle back because before I get deep into this, it's all gonna make sense and it's all related. But I wanna make sure to mention that this week, we launched the Mothership Studio app." }, { "speaker": "Helen", "startTime": "98.8", "endTime": "115.965", "body": "And there's a lot I wanna say about it that is related to the topic that I'm talking about here on this YouTube episode and this podcast episode. So number one, the app is in the App Store. It's in iOS. It's in Android. And it's the Mothership Studio now housed in an app." }, { "speaker": "Helen", "startTime": "116.43", "endTime": "125.71", "body": "Okay. I wanna clarify. It has always been housed in an app, but it was in the Mighty Networks app. So somebody would come to the studio. They would they would join." }, { "speaker": "Helen", "startTime": "125.71", "endTime": "150.22", "body": "They would register. Then they would download the Mighty app and log in. And then they would be able to see all of the networks that they belong to, all of the communities that they've joined that happened to be Mighty Network. So if somebody was a membership of the Muthership Studio and another Mighty Network community, they would be able to see all of their their memberships in there. But now we have taken Muthership out on its own into its own branded app." }, { "speaker": "Helen", "startTime": "150.3", "endTime": "177.21", "body": "And the reason for that is now when people get notifications, it shows up immediately instead of a Mighty notification, they're gonna get the Muthership notification and know it's coming from my program, my community. So for my members, it is the same. Once they log in, they're gonna see the same things inside. It's been slightly rebranded, new thumbnails, new look, new vibe. You know, if we fix the front door, we're gonna do some painting on the inside too." }, { "speaker": "Helen", "startTime": "177.45", "endTime": "204.88", "body": "So we've done that. But the so it's not really a change for the members that are in their existing. But for new members now, instead of joining on the website and then having to go download the Mighty app and then log in, and now they're getting Mighty notifications, now they just have to go download the Muthership app, and everything is gonna be Muthership seamless branded. And I am so excited about it. I couldn't wait for the alerts to come up on my watch and my phone." }, { "speaker": "Helen", "startTime": "204.88", "endTime": "237.75", "body": "And what is happening on the inside of the Muthership Studio is really the same as it's always been. We have the community chat. We have the weekly meetings, live meetings every week that are always on Mondays, and they are q and a's and also lessons. We've got the studio tutorials that are always in there for my members, the weekly trends, the the daily news feed, the chat, all of the things are still in there and a big part of the learning. And and the purpose of it is to help creators grow, learn, level up so that they can achieve their goals, whatever that is." }, { "speaker": "Helen", "startTime": "237.75", "endTime": "283.345", "body": "If it's to monetize, if it's to be a shop creator, if it's to tell a story, if it's to get brand collabs, if it's to sell their own products or promote their own business. But why I'm talking about it on this YouTube podcast is because now when I talk about this in a longer format episode, the things that are being picked up by the World Wide Web, the Internet by AI, are the answers that my platform is gonna provide to creators. So those answers could potentially be received. And instead of search engine optimization so that I show up in a search, I'm gonna show up now, hopefully, with an answer for the question the person is asking. Search engine optimization helps you show up in a search." }, { "speaker": "Helen", "startTime": "284.05", "endTime": "318.44", "body": "Answer Engine Optimization, tongue twister time, helps you show up with the answer, helps you get quoted with the answer. Okay? You are gonna now be quoted from AI and you will actually be you know when AI does a thing and it gives you information and it cites where it got the information from. So if you haven't noticed it in your AI research, if you do some research on a topic for AI, when it does the homework, it cites the places. It's where it gets the answers from." }, { "speaker": "Helen", "startTime": "318.68", "endTime": "352.26", "body": "So that is hopefully, that now gives you a clear picture of what Answer Engine Optimization is in layman terms. Whew. I think I did it. So because I've spent the time on this episode to talk about what the studio does, who it's helping, what creators can use it for, how it works, what it provides, hopefully, well, hope is that my content would now show up as an answer for somebody that's searching potentially, how can I get better at social media? Where can I learn how to make better content?" }, { "speaker": "Helen", "startTime": "352.5", "endTime": "372.28998", "body": "The things that people are searching may my content could potentially show up and serve an answer to it. So I think I'm explaining it in a good way. I hope I am. And maybe I'm not maybe I'm simplifying it too much, but I really have a hard time sometimes when a new concept comes. I need to figure out a tangible way to understand it for myself." }, { "speaker": "Helen", "startTime": "372.28998", "endTime": "412.02002", "body": "And as soon as I have that locked in, then I feel confident enough to talk about it, to teach about it. And that's how even when I do the tutorials for the different effects, I really take the time to learn it, understand why is that layer that one on the bottom and why is that layer on top and how come when you cut out the green screen, the thing shows through. I have to fully understand it almost visually so that I can teach it. And because of that, when I get into a new concept like this, I'm digging and I'm trying to understand and I'm trying to relate it to something that I already know so that I can fully fully explain it. So I think that I think that hopefully this gets gets it to you." }, { "speaker": "Helen", "startTime": "412.26", "endTime": "447.21503", "body": "And there's other pieces to this now which I'm gonna hope to have a YouTube expert coming on in the podcast soon. I've reached out to a couple, and I'm gonna see if I can get somebody locked in. Because I would like someone that knows even more than me, because I can do all the homework and I can do the reading, but somebody who's got the experience, who's done it before, who's been in the growth of YouTube. And I I wanna get a little bit deeper into that, so hopefully I'm gonna be able to get somebody somebody in here to really give all of us the guidance. But some of the things that I always mention when I'm talking about if you're gonna be a good YouTube creator and what kinds of things you have to really pay attention to and why the thumbnails are important." }, { "speaker": "Helen", "startTime": "447.45502", "endTime": "472.405", "body": "And now even more so why the chapters are important for the time stamps and and things like that. So all of those YouTube back end things that, you know, when you're posting a YouTube video, and I'm guilty of it. I'm like click, click, click, click. I don't sometimes even read through and make good choices because I'm going so fast. But when you're posting a YouTube video, it gives you the tags, the all these options that you can click on and off." }, { "speaker": "Helen", "startTime": "472.965", "endTime": "493.39", "body": "And there's so much that you can do to optimize your YouTube videos. So that's just gonna be more and more important, and it's gonna be something I'm paying attention to more. And I think that if you're really serious about YouTube, you tackle one thing at a time. Like say, okay, most important right now, I'm not gonna I can't get into chapters yet. I'm too overwhelmed." }, { "speaker": "Helen", "startTime": "493.39", "endTime": "521.82", "body": "I'm gonna post my video, make sure I have the right tag words, make sure that my content is gonna be transcribed, and that and it contains all the information. In the longer format, this is really helpful. That's why speaking about something at length and giving more context helps you getting for for that AEO. But anyway, the point is if you're new and you're just starting, it can be overwhelming. So I always say just take one or two things and focus on that first, and then you can always fix the next things." }, { "speaker": "Helen", "startTime": "521.98", "endTime": "546.47", "body": "So you we always know thumbnails are really important for when people are scourging through your videos, and I'm so lax on that. I try really hard to pay attention to it. But because I'm not graphics first, I'm video first. To me, then the thumbnails become the last thing. So do your best to pick the two things you're gonna focus on, whether that's making sure the titling, the transcript, and the and the captions are your priority first." }, { "speaker": "Helen", "startTime": "546.79", "endTime": "566.84", "body": "And then next week, you add the next thing. And you say, okay. Now let me figure out what these chapters are gonna do for me. You know, now I'm gonna figure out what are what are these extra tags gonna do for me, and what kind of research am I gonna do on that. So taking the time to do it, almost parsing it week to week so that you don't freaking get overwhelmed like I tend to." }, { "speaker": "Helen", "startTime": "566.84", "endTime": "578.84", "body": "When I start something, I'm like, I need to know every single thing about it. I need to do it all right. I need to get a 100 on the test. You can tell what kind of high school student I was. But seriously, I've really helped myself in that way." }, { "speaker": "Helen", "startTime": "578.84", "endTime": "592.435", "body": "I'm like, well, I'm not gonna focus on that now. I have to I have to really manage my time and figure out what I can pay attention to and do well. And that's why Repurpose, the app, has helped me so much. So I'm gonna put the link in. Repurpose app." }, { "speaker": "Helen", "startTime": "592.675", "endTime": "613.915", "body": "If you haven't used it yet, you really should consider it because it's really a time saver. Okay. I'm digressing. The last thing I think I should talk about, and I'm gonna put this out there. I am gonna put make a LinkedIn post dedicated to this specifically because I initially, when we launched the app, I was really pumped like, yay." }, { "speaker": "Helen", "startTime": "613.915", "endTime": "646.865", "body": "Now we can just tell people go to the app store and download the app and just log in and make an account and join and seven day trial and yeah, yeah, yeah. I was like dancing around the room about it. But guess what? Reality check for the Muthership. Because if you set your app up to make allow purchases through the app in the App Store, not in Google Play, but in the App Store, you have to then give Apple 15% of every single transaction." }, { "speaker": "Helen", "startTime": "647.745", "endTime": "672.41504", "body": "And I'm not okay with that. I don't know. So that's why right now and most communities are that are building communities and using apps for it. You'll that's why you'll see there there's some apps you have to go first to join and then download the app. If you think about it, it works that way with a lot of things, but not the apps where and I'm used to downloading the Duolingo app, I log in and I join right there." }, { "speaker": "Helen", "startTime": "672.41504", "endTime": "695.005", "body": "Well, Duolingo is a big damn company, and I guess they can afford to give 15% of all their earnings to Apple. You know, me, I'm little potatoes, and I'm like, I don't wanna give 15% every single time. I don't think that's fair. I'd rather give my affiliates. But the way I look at it is the affiliate program, I'm giving adding value to my members." }, { "speaker": "Helen", "startTime": "695.005", "endTime": "710.61", "body": "And it literally is an ongoing fee that you get paid if you bring someone in. And it's great because it makes it makes it more of a community. You're bringing someone in. You're getting the benefit of it. And you're also you know, so you have some earnings that are coming." }, { "speaker": "Helen", "startTime": "710.61", "endTime": "728.32495", "body": "And it's I wouldn't have had that person if that if you didn't recommend them. So to my members, that is why I'm so passionate about the affiliate program, and I think that I've it's important to me. So you're more important to me than Apple getting 15%. Okay? Because I like you better." }, { "speaker": "Helen", "startTime": "729.125", "endTime": "741.20996", "body": "I like Apple, but I don't I don't need to I don't need to pay them. They have enough money. Am I right? Alright. So that was big learning for me because I was so initially disappointed." }, { "speaker": "Helen", "startTime": "741.20996", "endTime": "751.92505", "body": "I was like, what? Why when I download the app, can't I just have people join right there? Womp womp. But now I know, and now I've learned. And the things that I learn, I like to share." }, { "speaker": "Helen", "startTime": "751.92505", "endTime": "770.75006", "body": "I don't need to gatekeep. I want if somebody here wants to build a community or do an app, now you know that that's how that works. So for anybody who wants to join and try for the seven day trial, because now we're offering as apps do a seven day trial, hoorah. Woo hoo. You do have to join through mothershipstudio.com." }, { "speaker": "Helen", "startTime": "770.99005", "endTime": "782.705", "body": "You'll get your seven days free. You download the app. Every person who joins will at least be able to make it to one live meeting before they have to pay. So you can dabble. You can watch some of the studio lessons." }, { "speaker": "Helen", "startTime": "782.705", "endTime": "803.73004", "body": "You can join a meeting and see if you like the vibes. All of that is available to you for a seven day trial now. And I think that's important, and I wanted that to be a big part of the app experience for new members. I know that we did a survey recently to ask members what's your favorite part of the studio, and a lot of them had trouble picking one. Most of them picked the studio exclusive lessons." }, { "speaker": "Helen", "startTime": "803.73004", "endTime": "823.76", "body": "But to me, I think the community, the connection, seeing other creators doing the things instead of seeing me and saying, I can't do it, she's too good. You know, she's been doing this longer, she knows what she's doing. You might see another new member trying something, and you might be like, hey, they tried it, I can try it too. And so I think doing something in a group is so valuable. So yay to my community people." }, { "speaker": "Helen", "startTime": "823.76", "endTime": "837.215", "body": "I love you guys so much. I appreciate you and look forward to every single Monday. Hooray. And it is to me, it's just a really special thing. And I've I've I don't know." }, { "speaker": "Helen", "startTime": "837.215", "endTime": "848.015", "body": "I wanna talk about it more. I I think I wanna do like an emotional episode about it at some point. But for now, I've gotta wrap it up. Gotta get some other things done today. So I'm gonna cut it off here." }, { "speaker": "Helen", "startTime": "848.17505", "endTime": "865.89", "body": "I'm gonna say that start looking into AEO. Do your homework about it. Try to understand it a little more. And if you are interested in doing YouTube, I think I'm gonna do an episode where I really get into the details on YouTube, and the formatting is so important. I've talked about it in the studio meeting this week." }, { "speaker": "Helen", "startTime": "866.37", "endTime": "878.505", "body": "If you're interested in that, I'm gonna be covering a lot of that in the studio. So hopefully I'll see you there. Try it for seven days for free. Hooray. Congratulations to me." }, { "speaker": "Helen", "startTime": "878.585", "endTime": "887.54114", "body": "Here it is, the Mothership Studio. I don't know if you can see that. Am I holding it up well? Alright. Take a sip, and we're out." }, { "speaker": "Helen", "startTime": "887.54114", "endTime": "888.42114", "body": "See you next week." } ] }