The Number

This episode takes a turn.
 Wendy’s not in the host chair.
 I slide in to interview her and Kelsey as we wrap up 2025 and look straight into 2026.
We cover what surprised them about business owners this year, where owners are getting stuck, why so many people are tired, and why resilience and action suddenly matter more than ever.
We dig into the myths that refuse to die, the habits that make a business sellable, and the blind spots that can wipe out value overnight.
We also talk about life after the sale.
 The identity stuff.
 The what now moment.
If you’re planning to sell in five years or you’re nowhere near ready but want the option, this one will get you thinking.

Creators and Guests

Host
Kelsey MacAulay
When the Black Star team needs something done, they go to Kelsey! Wendy Brookhouse is his wife: when she has a new financial invention, Kelsey builds it and brings it to life - he does the heavy lifting, so you don’t have to!
Host
Wendy Brookhouse
The Financial Planner for ambitious growth oriented Entrepreneurs
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.

What is The Number?

The Number is a business podcast about the numbers that actually run your business.

Each episode focuses on one number. Revenue, profit, cash flow, capacity, time, valuation, customer cost, risk, or exit readiness.

Hosted by Wendy Brookhouse, and often joined by Kelsey MacAulay, the show breaks down what that number means, why it matters, and how it should influence the decisions you make as an owner.

Some episodes feature guests. Some are honest conversations. Some are solo deep dives.

If you own a business and want better clarity, better decisions, and better outcomes, it starts with knowing your numbers.