Paris Talks Marketing

We explore Casey Cheshire's journey from running a marketing automation agency to embracing the power of podcasting in creating genuine B2B connections. 

Casey Cheshire is a lifelong marketer, serial entrepreneur, and adventurer. Casey’s passion for podcasting led to him founding Ringmaster Conversational Marketing. Ringmaster helps B2B businesses launch podcasts that drive growth and revenue. He also serves as a Fractional CMO to several growing B2B professional service firms.

In this episode, Casey shares his insights on the limitations of traditional, automated marketing methods and how podcasting opens up a world of authentic, one-on-one conversations with prospects and customers. 

Delving into the practicalities and the transformative potential of this approach, Casey provides valuable perspectives for businesses looking to deepen their customer relationships and drive growth in a meaningful way. 

Join us for a conversation that redefines the essence of customer engagement in the B2B space.

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Links:

https://www.linkedin.com/in/caseycheshire/
https://ringmaster.com/

More about:
Explore: https://hop.online/
Follow the Host, Paris Childress: https://www.linkedin.com/in/parischildress/
Subscribe to Paris Talks Marketing: https://paristalksmarketing.transistor.fm/

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Timestamps:

02:44 Marketing Myth Busting
05:57 Podcasting for customer engagement & Conversational Marketing
12:25 Growing a podcast audience
20:07 The right approach to inviting podcast guests
25:56 The future of marketing and why everyone should be a media brand
33:15 Advice to Casey's younger self about career and passion
34:53 Longevity and personal routines

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Producer
Desislava Arnaudova
Podcast Marketing Operations Manager | Marketing Specialist of Hop Online

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!