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At the heart of all this is that your website should be the hub of your marketing, a source of pride and a major competitive advantage for your business. If not, you’re quite simply mishandling your most valuable brand asset.
To start turning it around requires a change of thinking, a bit of a budget, and a plan. As a marketer or business owner, there is really no project more worthy of your time and energy.
The Graphos Blogcast is a spoken word version of "The Creative Brief" blog by Graphos, available at http://blog.graphos.ca - Blogs cover issues and angles around product marketing, go-to-market branding, and everything related to making your product and business a success.