Paris Talks Marketing

Marketing campaigns for brands have evolved beyond the one-dimensional campaigns that are aimed solely at boosting sales.

In this episode, I interviewed Lacey Miller, Head of Marketing at LoudCrowd, a platform that helps businesses measure and engage with their customers producing UGC to drive more brand loyalty and awareness.

Today, marketing is more consumer-centric as the power of success lies in the hands of consumers. As a result, brands focus on getting users to interact, engage, and advocate their marketing campaigns.

Hear more in this episode on user-generated content:

•The difference between B2B and B2C user-generated content?
•How to involve your customers in showcasing your product or service to their friends.
•The value of authentic content.
•How to measure the impact of user-generated content on your ROI.Tune in and enjoy our conversation on user-generated content for brands!

Show Notes

Marketing campaigns for brands have evolved beyond the one-dimensional campaigns that are aimed solely at boosting sales. In this episode, I interviewed Lacey Miller, Head of Marketing at LoudCrowd, a platform that helps businesses measure and engage with their customers producing UGC to drive more brand loyalty and awareness. Today, marketing is more consumer-centric as the power of success lies in the hands of consumers. As a result, brands focus on getting users to interact, engage, and advocate their marketing campaigns. Hear more in this episode on user-generated content: •The difference between B2B and B2C user-generated content? •How to involve your customers in showcasing your product or service to their friends. •The value of authentic content. •How to measure the impact of user-generated content on your ROI.Tune in and enjoy our conversation on user-generated content for brands!

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.