In this week’s episode, Annabel Turpin, Chief Executive of Storyhouse, tells us about commercial realities in the Arts sector. She discusses the importance of community engagement, the challenges faced in different regions, and the balance between commercial viability and charitable goals.
She emphasizes the significance of storytelling in fundraising and the need for arts centres to be responsive to their local communities.
Annabel also highlights the evolving funding landscape and the opportunities for arts organisations to present themselves as solutions to societal issues – a place to bring people together.
She emphasizes the importance of civic leadership, embracing change, and fostering innovation through a culture of learning from failure.
Annabel shares insights on effective communication during times of change, her leadership style focused on honesty and clarity, and the long-term planning necessary for the sustainability of arts organizations.
The discussion also touches on the impact of the pandemic on arts and culture, the importance of community engagement, and future goals for fostering creativity and collaboration.
We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!
The SATT Team :)
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What is Swim Against The Tide?
The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.
The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.
If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.