Unscripted Pivots: Inspiring Stories from WTF [Women That Flourish]

Beth Ann Catalano, President and CEO of Ahava North America, delves into her dynamic journey through the beauty industry, highlighting the transformative role of challenges and the significance of venturing beyond comfort zones. She reflects on lessons from personal setbacks, like job losses, that paved the way for fresh starts, including her venture into reality TV and launching a successful haircare brand. Catalano underscores the value of self-acceptance, embracing change, and the power of seeking support. She also touches on navigating the evolving beauty standards, the impact of social media and influencers, and the critical need for diversity and authenticity in beauty marketing.

What bold step could you take today that would bring you closer to the life you envision for yourself? Let’s chat!

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Pure Essence by June Bardwil 

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Creators and Guests

Host
Danielle Sprouls
Host of Unscripted Pivots Podcast
Editor
Podcircle
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What is Unscripted Pivots: Inspiring Stories from WTF [Women That Flourish]?

If you’re seeking connection and inspiration through life’s twists and turns, welcome to Unscripted Pivots (UP). Hosted by Danielle Sprouls, aka the WTF Lady, this podcast redefines “WTF” moments as Women That Flourish, Wake That Flame, or Work Toward Fulfillment. These are the powerful, life-changing detours that shape us in ways we never imagined.

In every episode, I share inspiring stories of resilience, reinvention, and empowerment. From identity shifts and entrepreneurship to leadership and mental health, we explore the adaptability and perseverance that fuel success and growth.

This isn’t just a podcast—it’s a celebration of how unexpected pivots can lead us to flourish, rise, and always Rise UP.