WEBVTT NOTE This file was generated by Descript 00:00:00.041 --> 00:00:05.381 Robby: The branded podcast with Robby Fowler, episode 92, the embarrassingly 00:00:05.411 --> 00:00:08.231 easy lead tactic to And more deals. 00:00:13.564 --> 00:00:17.644 Hi, I'm Robby Fowler, a business strategist, helping consulting and 00:00:17.644 --> 00:00:22.152 coaching personal brands grow a more profitable business at a life-giving pace. 00:00:23.147 --> 00:00:25.295 Welcome to today's Episode. 00:00:25.325 --> 00:00:26.745 Here's what you're going to learn. 00:00:27.185 --> 00:00:32.735 You're going to learn how to set up this very simple tactic with a few examples, 00:00:33.125 --> 00:00:36.425 why it works and how you can use it. 00:00:36.645 --> 00:00:37.375 Let's jump in. 00:00:37.625 --> 00:00:43.475 First, you already understand the basic idea of having a lead magnet or a lead 00:00:43.475 --> 00:00:48.895 generator that brings new opportunities and new leads into your business. 00:00:49.165 --> 00:00:51.685 That can be a lead magnet on your website. 00:00:51.715 --> 00:00:53.675 Maybe it's at the top of a funnel. 00:00:54.205 --> 00:00:58.735 Maybe it's a landing page that you're pointing to from paid ads. 00:00:58.945 --> 00:01:01.675 It could be a newsletter sign up. 00:01:02.125 --> 00:01:04.675 On the bottom of your website. 00:01:05.075 --> 00:01:08.760 Essentially it's any sort of value you're giving away where you 00:01:08.760 --> 00:01:12.018 get an email address in exchange for that value you give away. 00:01:12.288 --> 00:01:16.238 And then step two-- some sort of thank you message or thank you page. 00:01:16.508 --> 00:01:18.088 So that's the basic idea. 00:01:18.428 --> 00:01:19.188 We all know that. 00:01:19.718 --> 00:01:22.448 So here's how you use this tactic. 00:01:22.448 --> 00:01:24.038 Here's how to set this up. 00:01:24.438 --> 00:01:25.908 Step one is still the same. 00:01:25.908 --> 00:01:28.778 You have your lead magnet or your lead generator. 00:01:29.418 --> 00:01:32.178 Where somebody fills out a form and then you give them something 00:01:32.208 --> 00:01:34.178 valuable in exchange for that. 00:01:34.758 --> 00:01:38.278 Step number two is where the tactic comes in. 00:01:38.678 --> 00:01:46.318 You're going to redirect the user to a landing page with a one question survey. 00:01:46.718 --> 00:01:50.468 So step one lead magnet that could be on your site top of funnel. 00:01:50.858 --> 00:01:54.198 Once they click submit yes, I want your lead magnet. 00:01:54.228 --> 00:02:00.468 You take them to a page where there is a very simple one question survey. 00:02:00.868 --> 00:02:04.288 After they complete that survey and you can make that optional. 00:02:04.318 --> 00:02:07.878 If they complete it, then you're going to send them to a thank you page. 00:02:08.278 --> 00:02:11.848 And include some related resources on that. 00:02:11.848 --> 00:02:12.718 Thank you page. 00:02:12.748 --> 00:02:15.948 That's a bonus tip, not what we're talking about today. 00:02:16.378 --> 00:02:19.378 But it's a great idea on your thank you page. 00:02:19.678 --> 00:02:21.868 So that's the simple tactic. 00:02:22.078 --> 00:02:23.848 Step one, lead magnet. 00:02:23.908 --> 00:02:26.338 I put my email address in, I hit, yes. 00:02:26.398 --> 00:02:27.658 Send me the lead magnet. 00:02:28.108 --> 00:02:31.618 Step two, you present me with a one question survey. 00:02:32.018 --> 00:02:36.728 I give you my answer because you've caught me at an interesting vulnerable moment. 00:02:36.998 --> 00:02:37.988 And then step three. 00:02:38.438 --> 00:02:40.268 You send me to your thank you page. 00:02:40.298 --> 00:02:43.688 And I see, oh, here's some other interesting related, helpful 00:02:43.688 --> 00:02:46.018 resources that I could take advantage 00:02:46.418 --> 00:02:47.408 So let's talk about that. 00:02:47.408 --> 00:02:49.148 One question survey. 00:02:49.148 --> 00:02:52.922 Here are a few example questions that you can use. 00:02:53.552 --> 00:02:56.252 And I've used these questions before and they've been. 00:02:56.942 --> 00:02:58.292 Very very valuable. 00:02:58.862 --> 00:03:01.322 So here's one question I ask. 00:03:01.772 --> 00:03:05.582 If I could magically give you 10 extra hours this month, 00:03:05.762 --> 00:03:07.022 what would you do with him? 00:03:07.422 --> 00:03:09.102 Sometimes I've asked this question. 00:03:09.102 --> 00:03:13.432 If I could remove one burden from running your business today, what would it be? 00:03:13.692 --> 00:03:17.952 So there's the tactic with a few example, questions to ask. 00:03:17.952 --> 00:03:21.612 Now let's talk for just a second about why does this work? 00:03:21.612 --> 00:03:24.762 Why am I asking a one question survey? 00:03:25.272 --> 00:03:27.492 And why does that work? 00:03:27.742 --> 00:03:31.632 What you're going to gain is called voice of customer data. 00:03:32.272 --> 00:03:37.492 You're going to hear from your customer or your client, their exact 00:03:37.642 --> 00:03:42.422 words to your one question survey, and you're going to capture that 00:03:42.452 --> 00:03:44.762 at a moment where they're often. 00:03:45.162 --> 00:03:51.425 Vulnerable, they're open to giving you their real raw response because that 00:03:51.425 --> 00:03:56.975 lead magnet normally helps them with a problem or a pain or a challenge 00:03:57.005 --> 00:03:58.805 or something they're struggling with. 00:03:58.865 --> 00:03:58.955 And 00:03:59.355 --> 00:04:03.815 Right after they say yes, please help me solve that problem with your lead magnet. 00:04:04.215 --> 00:04:06.105 You asked very relevant. 00:04:06.505 --> 00:04:07.825 Honest question. 00:04:08.225 --> 00:04:11.285 You will get amazing answers that. 00:04:11.685 --> 00:04:13.365 That you're going to be able to use. 00:04:13.605 --> 00:04:15.585 And so that brings us to part number three. 00:04:15.585 --> 00:04:15.995 That's. 00:04:16.395 --> 00:04:17.565 How to use the tactic. 00:04:17.865 --> 00:04:20.505 Why it works is it gives you voice of customer data. 00:04:20.505 --> 00:04:21.195 It gives you. 00:04:21.795 --> 00:04:26.535 Your client's words, using their words about their problems and pains. 00:04:26.625 --> 00:04:28.985 And then number three, how do you use it? 00:04:29.055 --> 00:04:31.095 I would suggest you do it this way first. 00:04:31.245 --> 00:04:35.015 Think through the connection between whatever lead magnet you're. 00:04:35.415 --> 00:04:38.985 Giving away and the offer that it leads to. 00:04:39.045 --> 00:04:43.485 So think that through first here's my lead magnet. 00:04:43.965 --> 00:04:46.635 The goal is to bring folks to this offer. 00:04:46.965 --> 00:04:51.635 Then you pair that with a related one question survey. 00:04:52.245 --> 00:04:55.665 So the question you're going to ask, don't make it irrelevant. 00:04:55.695 --> 00:04:59.625 Don't make it disconnected, make it flow and fit in logically 00:04:59.655 --> 00:05:01.575 with whatever the lead magnet is. 00:05:02.055 --> 00:05:05.325 And whatever they offer your leading to is. 00:05:05.725 --> 00:05:10.735 That's how you use that as you get responses and collect those responses. 00:05:11.135 --> 00:05:15.395 Then you're going to read through those and you're going to use what 00:05:15.395 --> 00:05:18.035 those clients or customers say. 00:05:18.395 --> 00:05:20.885 You're going to use that in emails. 00:05:21.125 --> 00:05:23.225 You can use that in a webinar. 00:05:23.345 --> 00:05:26.705 You can use that on an offer page or a sales page. 00:05:26.945 --> 00:05:29.725 You can use that on your website services page. 00:05:30.425 --> 00:05:33.185 You could use that in a podcast interview. 00:05:33.185 --> 00:05:36.425 If you're a guest on another person's podcast, you can say, 00:05:36.815 --> 00:05:38.975 this is what my clients say. 00:05:38.975 --> 00:05:39.795 This is what. 00:05:39.864 --> 00:05:43.794 Folks struggling with this challenge are feeling. 00:05:44.194 --> 00:05:48.041 You can share that for great content on a podcast. 00:05:48.041 --> 00:05:50.561 You can use it in a talk that you give. 00:05:50.741 --> 00:05:54.071 It's really invaluable once you get that information. 00:05:54.071 --> 00:05:55.031 And it's a really simple. 00:05:55.828 --> 00:05:58.558 By taking something you're already doing league magnet. 00:05:59.234 --> 00:06:02.924 Thank you and inserting a one question survey. 00:06:03.434 --> 00:06:08.864 Where you really get their kind of raw input that is very powerful for 00:06:08.864 --> 00:06:11.594 you to use, and it will help you. 00:06:11.984 --> 00:06:13.034 If you'll let it. 00:06:13.434 --> 00:06:17.424 Empathize with your client and your customer in some deeper ways, 00:06:17.664 --> 00:06:21.984 which fits perfectly with the radical empathy brand framework. 00:06:22.384 --> 00:06:26.164 I hope you'll give this very simple tactic, a try. 00:06:26.524 --> 00:06:31.264 It can help you land more deals with ideal clients and customers, because 00:06:31.594 --> 00:06:33.274 they're going to hear themselves. 00:06:33.674 --> 00:06:36.734 In your message and in your copy, because they're going to hear their 00:06:36.734 --> 00:06:38.864 words and their pain and their struggle. 00:06:39.554 --> 00:06:41.924 And you're going to be able to say, I can help you. 00:06:42.324 --> 00:06:43.494 I go give that a try. 00:06:43.794 --> 00:06:47.364 Let me know how it works out for Until next time, go and 00:06:47.364 --> 00:06:48.804 build a life giving brand.