1 00:00:00,520 --> 00:00:02,600 Sitting down with Mirthell Onyx was a 2 00:00:03,680 --> 00:00:05,520 really enlightening experience. 3 00:00:05,520 --> 00:00:07,400 He has really guided 4 00:00:07,400 --> 00:00:09,360 his whole family through faith 5 00:00:09,360 --> 00:00:11,720 and you're going to learn so much from him 6 00:00:11,960 --> 00:00:14,240 about how to how to be entrepreneurial, 7 00:00:14,240 --> 00:00:15,600 have an entrepreneurial mindset 8 00:00:15,600 --> 00:00:17,120 with your family, 9 00:00:17,400 --> 00:00:20,400 how to do so, but not lose your family 10 00:00:20,400 --> 00:00:21,360 and keep your family 11 00:00:21,360 --> 00:00:22,400 through that process. 12 00:00:22,400 --> 00:00:23,200 I hope you 13 00:00:23,200 --> 00:00:24,600 hope you get a lot out of it. 14 00:00:24,600 --> 00:00:25,760 I certainly did. 15 00:00:25,760 --> 00:00:27,480 And if you're if you're into building 16 00:00:27,480 --> 00:00:28,960 your brand as a family or building 17 00:00:28,960 --> 00:00:29,760 your brand 18 00:00:29,760 --> 00:00:30,720 as an individual, 19 00:00:30,720 --> 00:00:31,400 there's something you can 20 00:00:31,400 --> 00:00:32,560 definitely learn out 21 00:00:32,560 --> 00:00:33,760 of this episode of Disruption. 22 00:00:33,760 --> 00:00:35,040 Now, of course, as always, 23 00:00:35,040 --> 00:00:37,600 we are powered by Disrupt Art and 24 00:00:38,600 --> 00:00:40,080 I hope you enjoy this 25 00:00:52,440 --> 00:00:53,760 Welcome to Disruption Now. 26 00:00:53,760 --> 00:00:54,760 I'm your host and moderator 27 00:00:54,760 --> 00:00:55,800 Rob Richardson. 28 00:00:55,800 --> 00:00:58,960 With me is Mirthell Onyx with the Onyx brand. 29 00:00:58,960 --> 00:00:59,720 I'm going to call it 30 00:00:59,720 --> 00:01:01,160 So many brands under, 31 00:01:01,160 --> 00:01:01,480 under 32 00:01:01,480 --> 00:01:03,480 under your empire 33 00:01:03,480 --> 00:01:05,440 that you have over 7 million 34 00:01:05,440 --> 00:01:07,200 YouTube subscribers collectively 35 00:01:07,200 --> 00:01:08,760 between all of the brands 36 00:01:08,760 --> 00:01:10,920 and about 4 billion streaming views. 37 00:01:10,920 --> 00:01:13,040 Woo that's a lot of views. Yeah. 38 00:01:13,560 --> 00:01:16,240 That's a humble I'm very humbled 39 00:01:16,240 --> 00:01:17,640 that you're on our podcast 40 00:01:17,640 --> 00:01:19,200 and really excited 41 00:01:19,200 --> 00:01:21,200 to learn more about what you're doing 42 00:01:21,200 --> 00:01:22,840 and really learn from what you've done. 43 00:01:22,840 --> 00:01:23,760 I mean, it's 44 00:01:23,760 --> 00:01:26,200 it's really impressive. 45 00:01:26,200 --> 00:01:28,280 Looking at what you've built as a family, 46 00:01:28,280 --> 00:01:29,640 how you were able to build that out 47 00:01:29,640 --> 00:01:31,200 and how you're working together, 48 00:01:31,200 --> 00:01:32,800 not only what you've built out, 49 00:01:32,800 --> 00:01:34,320 but the fact that you're working together 50 00:01:34,320 --> 00:01:36,480 as a family unit to kind of do this 51 00:01:36,680 --> 00:01:38,200 Thank you so much. 52 00:01:38,200 --> 00:01:39,560 Thank you so much for being on the show. 53 00:01:39,560 --> 00:01:40,400 It is a privilege 54 00:01:40,400 --> 00:01:41,360 for us 55 00:01:41,480 --> 00:01:42,480 to be on the number one 56 00:01:42,480 --> 00:01:44,480 Christian broadcast. 57 00:01:44,480 --> 00:01:45,240 All right. 58 00:01:45,440 --> 00:01:47,400 So we are we are 59 00:01:47,400 --> 00:01:48,760 we're people of faith and family. 60 00:01:48,760 --> 00:01:49,920 And so this is an honor 61 00:01:49,920 --> 00:01:52,160 for us to be speaking with you. 62 00:01:52,160 --> 00:01:53,920 Oh, well, so are we. You're in the right. 63 00:01:53,920 --> 00:01:55,040 You're in the right. 64 00:01:55,040 --> 00:01:56,280 You're we got the right company here. 65 00:01:56,280 --> 00:01:59,920 So let's talk about your entry into 66 00:02:00,440 --> 00:02:03,600 starting a YouTube show for your family. 67 00:02:03,600 --> 00:02:05,560 That's a lot, right? 68 00:02:05,560 --> 00:02:09,120 You it's it requires a whole lot of time. 69 00:02:09,600 --> 00:02:11,400 And in some ways, it requires 70 00:02:12,720 --> 00:02:13,520 your family to kind 71 00:02:13,520 --> 00:02:14,840 of balance out between being 72 00:02:14,840 --> 00:02:15,760 just your family. 73 00:02:15,760 --> 00:02:17,800 And being this public personality. 74 00:02:18,120 --> 00:02:20,480 Walk me through how this started 75 00:02:20,480 --> 00:02:22,480 and how you got to this point. 76 00:02:23,040 --> 00:02:25,080 Well, I'm an ordained minister 77 00:02:25,800 --> 00:02:28,200 and a marriage and family therapist. 78 00:02:29,240 --> 00:02:29,880 Marriage and family 79 00:02:29,880 --> 00:02:31,640 therapist came a little bit after. 80 00:02:31,640 --> 00:02:32,720 But it was necessary 81 00:02:32,720 --> 00:02:35,480 because if you anybody knows 82 00:02:35,520 --> 00:02:36,080 what a pastor 83 00:02:36,080 --> 00:02:37,280 does, most of his stuff 84 00:02:37,280 --> 00:02:39,280 is working with the sheep and 85 00:02:39,800 --> 00:02:41,640 and families in particular. 86 00:02:41,640 --> 00:02:42,280 And so I felt 87 00:02:42,280 --> 00:02:44,240 I needed to be more comparable 88 00:02:44,240 --> 00:02:45,120 to be able to do that. 89 00:02:45,120 --> 00:02:47,000 So I went and got my master's 90 00:02:47,000 --> 00:02:48,080 in science in marriage 91 00:02:48,080 --> 00:02:50,720 and family therapy and 92 00:02:50,720 --> 00:02:52,120 and then began to just 93 00:02:52,120 --> 00:02:53,160 that was always my passion. 94 00:02:53,160 --> 00:02:55,040 Anyhow, I've always been a family guy. 95 00:02:55,040 --> 00:02:56,400 So if I'm on the rostrum 96 00:02:56,400 --> 00:02:57,840 and I'm preaching, I'm always preaching 97 00:02:57,840 --> 00:02:59,760 about that from the angle of family, 98 00:03:00,760 --> 00:03:02,000 one of the greatest institutions 99 00:03:02,000 --> 00:03:03,360 that God has put on this earth. 100 00:03:03,360 --> 00:03:06,800 So so that was that was who I was prior. 101 00:03:06,800 --> 00:03:09,000 I had a, you know, my my practice. 102 00:03:09,240 --> 00:03:10,400 And I was also in the church. 103 00:03:10,400 --> 00:03:12,520 My wife, she was 104 00:03:12,520 --> 00:03:13,880 she became a nurse practitioner. 105 00:03:13,880 --> 00:03:15,360 So she was in school 106 00:03:15,360 --> 00:03:16,840 during some of the time that I was 107 00:03:16,840 --> 00:03:17,560 in ministry. 108 00:03:17,560 --> 00:03:20,080 And she became a nurse practitioner. 109 00:03:20,080 --> 00:03:22,080 as time progressed, 110 00:03:22,080 --> 00:03:23,160 she started to look into 111 00:03:23,160 --> 00:03:23,920 different things. 112 00:03:23,920 --> 00:03:25,240 She's always been an entrepreneur, 113 00:03:25,240 --> 00:03:26,840 so I'm not here. 114 00:03:26,840 --> 00:03:27,240 You know, 115 00:03:27,240 --> 00:03:29,280 if you want the business business 116 00:03:29,280 --> 00:03:31,920 side of this algorithm stuff, that's her. 117 00:03:32,200 --> 00:03:34,320 You know, she's the brains. 118 00:03:34,480 --> 00:03:36,640 So she started studying YouTube 119 00:03:37,160 --> 00:03:37,840 and she was like, 120 00:03:37,840 --> 00:03:39,120 wow, people are making money off 121 00:03:39,120 --> 00:03:40,160 of this thing. 122 00:03:40,160 --> 00:03:42,680 And I think that, you know, 123 00:03:42,760 --> 00:03:44,120 this is an opportunity for you 124 00:03:44,120 --> 00:03:44,960 to be able to 125 00:03:44,960 --> 00:03:46,240 to have a second chance 126 00:03:46,240 --> 00:03:48,080 because I had left ministry 127 00:03:48,080 --> 00:03:48,920 and at that point in time. 128 00:03:48,920 --> 00:03:50,400 I didn't know what I was going to do 129 00:03:50,400 --> 00:03:52,160 at that point in time either. Right. 130 00:03:52,160 --> 00:03:54,640 And so and that's how I kind of started. 131 00:03:54,640 --> 00:03:59,360 And within a month of us, well, 132 00:03:59,360 --> 00:04:02,080 we launched in like November 2015, 133 00:04:02,080 --> 00:04:03,360 but not a real launch. 134 00:04:03,360 --> 00:04:04,320 We kind of got into it 135 00:04:04,320 --> 00:04:06,080 and we failed miserably, 136 00:04:06,080 --> 00:04:08,120 if you want to call it failure. 137 00:04:08,120 --> 00:04:09,280 It's not really failure, but. 138 00:04:09,280 --> 00:04:09,680 Right. 139 00:04:09,680 --> 00:04:11,160 $0.50 140 00:04:11,160 --> 00:04:12,240 for the month is, 141 00:04:12,240 --> 00:04:14,520 you know, some people would say that's failure. 142 00:04:14,520 --> 00:04:16,160 So so we got $0.50 143 00:04:16,160 --> 00:04:17,440 and then she started studying it 144 00:04:17,440 --> 00:04:18,600 and when she started studying it, 145 00:04:18,600 --> 00:04:20,600 she realized, OK, no, we need to do this 146 00:04:20,600 --> 00:04:22,600 and do that. 147 00:04:22,600 --> 00:04:23,400 We'll talk about that 148 00:04:23,400 --> 00:04:24,480 because people 149 00:04:24,480 --> 00:04:25,520 part of what we're talking about 150 00:04:25,520 --> 00:04:26,720 is developing your brand. 151 00:04:26,720 --> 00:04:28,680 It sounds like, oh yeah, right. 152 00:04:28,680 --> 00:04:30,320 You developing your brand as a family. 153 00:04:30,320 --> 00:04:31,600 And I know your wife 154 00:04:31,600 --> 00:04:33,280 sounds like the chief operator. 155 00:04:33,280 --> 00:04:34,280 You're kind of the person 156 00:04:34,280 --> 00:04:36,000 that's the presenter, it sounds like. 157 00:04:36,000 --> 00:04:37,000 Right, right. 158 00:04:37,000 --> 00:04:38,000 Which is good. You need both 159 00:04:38,960 --> 00:04:40,440 the visionary and implementer, right? 160 00:04:40,440 --> 00:04:41,480 Yeah, absolutely. 161 00:04:41,480 --> 00:04:42,160 So I, 162 00:04:42,160 --> 00:04:43,280 I frankly, 163 00:04:43,280 --> 00:04:44,520 I understand it now, 164 00:04:44,520 --> 00:04:46,400 but she was the one that was doing it. 165 00:04:46,400 --> 00:04:47,560 So what she did 166 00:04:47,560 --> 00:04:50,040 was she started studying the algorithm 167 00:04:50,040 --> 00:04:52,440 and she started to look at the trends 168 00:04:52,440 --> 00:04:53,640 and she started realizing 169 00:04:53,640 --> 00:04:54,360 that there's a connection 170 00:04:54,360 --> 00:04:55,680 between the algorithms 171 00:04:55,680 --> 00:04:57,400 and the trends started 172 00:04:57,400 --> 00:04:59,400 looking at keyword optimization 173 00:04:59,400 --> 00:05:00,560 and search, 174 00:05:00,560 --> 00:05:02,280 looked in the search engines to see 175 00:05:02,280 --> 00:05:03,600 which keywords 176 00:05:03,600 --> 00:05:06,440 were critical in order to get your 177 00:05:07,000 --> 00:05:07,760 your brand 178 00:05:07,760 --> 00:05:10,080 or your video into the algorithm. 179 00:05:10,080 --> 00:05:11,640 And so when she started studying that, 180 00:05:11,640 --> 00:05:13,760 she came back and we relaunched 181 00:05:13,760 --> 00:05:15,960 and we launched as a kids channel 182 00:05:15,960 --> 00:05:18,440 and we began to do like 183 00:05:18,440 --> 00:05:19,240 there was a trend 184 00:05:19,240 --> 00:05:20,640 that was going on back then, 185 00:05:20,640 --> 00:05:22,920 which was getting into like, 186 00:05:22,920 --> 00:05:25,320 you know, getting into costumes. 187 00:05:25,320 --> 00:05:26,520 It required costumes 188 00:05:26,520 --> 00:05:27,520 and things like that. 189 00:05:27,520 --> 00:05:28,760 And so we got into that 190 00:05:28,760 --> 00:05:30,120 and so we got our costumes 191 00:05:30,120 --> 00:05:31,120 and we did our thing. 192 00:05:31,120 --> 00:05:32,840 That was the trend at the time. 193 00:05:32,840 --> 00:05:34,680 And frankly, to tell you 194 00:05:34,680 --> 00:05:36,440 the truth, I wanted to do ministry. 195 00:05:36,440 --> 00:05:38,120 I want to just jump right in 196 00:05:38,120 --> 00:05:39,040 You're kind of like 197 00:05:39,040 --> 00:05:39,800 like you're helping me. 198 00:05:39,800 --> 00:05:40,440 This is something 199 00:05:40,440 --> 00:05:41,960 because I do a lot and I stick to this, 200 00:05:41,960 --> 00:05:43,320 but it's like at the end of the day. 201 00:05:43,320 --> 00:05:44,880 You also have to make sure 202 00:05:44,880 --> 00:05:45,440 people are paying 203 00:05:45,440 --> 00:05:46,880 attention and it's following. 204 00:05:48,440 --> 00:05:49,160 We won't say they're following 205 00:05:49,160 --> 00:05:50,240 the trends, it's understandable. 206 00:05:50,240 --> 00:05:50,960 You didn't follow the trends. 207 00:05:50,960 --> 00:05:51,960 You just set your own path, 208 00:05:51,960 --> 00:05:53,280 but you understood 209 00:05:53,280 --> 00:05:54,480 where the trends were going 210 00:05:54,480 --> 00:05:56,600 and use that to basically hook people 211 00:05:56,600 --> 00:05:57,360 into the content. 212 00:05:57,360 --> 00:05:57,840 That's how I see it . 213 00:05:57,840 --> 00:05:59,520 Is that right? Absolutely. 214 00:05:59,520 --> 00:06:00,120 Yeah. Yeah. 215 00:06:00,120 --> 00:06:01,480 I want to get right into ministry. 216 00:06:01,480 --> 00:06:02,800 I want to get to the serious parts 217 00:06:02,800 --> 00:06:04,480 about the black family 218 00:06:04,480 --> 00:06:06,920 and get into things where, 219 00:06:07,560 --> 00:06:07,920 you know, 220 00:06:07,920 --> 00:06:08,840 we need to be there 221 00:06:08,840 --> 00:06:09,840 in this particular way 222 00:06:09,840 --> 00:06:10,840 or that particular way. 223 00:06:10,840 --> 00:06:11,760 We need to be the face. 224 00:06:11,760 --> 00:06:12,680 And, you know, all this, 225 00:06:12,680 --> 00:06:14,640 all these things that 226 00:06:14,760 --> 00:06:15,480 my understanding 227 00:06:15,480 --> 00:06:17,040 from a marriage and family background 228 00:06:17,040 --> 00:06:19,160 and just understanding politically 229 00:06:19,520 --> 00:06:22,320 where we are as a country, as a nation, 230 00:06:22,320 --> 00:06:24,480 where the family is, where society is, 231 00:06:24,760 --> 00:06:26,160 I wanted to get into the meat. 232 00:06:26,160 --> 00:06:28,160 The the and my wife said no. 233 00:06:28,880 --> 00:06:30,080 She said no. 234 00:06:30,080 --> 00:06:32,280 She said, you've got to entertain. 235 00:06:32,520 --> 00:06:33,160 You've got to speak 236 00:06:33,160 --> 00:06:35,360 the language of the people you've got to 237 00:06:35,400 --> 00:06:37,400 you got to speak 238 00:06:37,400 --> 00:06:38,680 the conversation, 239 00:06:38,680 --> 00:06:39,480 have the conversations 240 00:06:39,480 --> 00:06:40,920 that they want to have. 241 00:06:40,920 --> 00:06:43,400 And so so we started to do trends 242 00:06:44,360 --> 00:06:46,520 and that's why we became 243 00:06:46,520 --> 00:06:47,520 the superhero family 244 00:06:47,520 --> 00:06:49,400 before we became the Onyx family. 245 00:06:49,400 --> 00:06:50,200 You know, we were 246 00:06:50,200 --> 00:06:50,720 we were doing 247 00:06:50,720 --> 00:06:52,920 what was trendy at the time. Yeah. 248 00:06:52,920 --> 00:06:55,840 And it her her idea was this it is that 249 00:06:56,640 --> 00:06:57,480 if you 250 00:06:57,480 --> 00:07:00,080 if you give them what they want at first, 251 00:07:00,560 --> 00:07:02,240 then what will happen is on the back 252 00:07:02,240 --> 00:07:03,520 end you will be able to say 253 00:07:03,520 --> 00:07:04,840 anything you want to say 254 00:07:04,840 --> 00:07:05,920 because you'll have the numbers, 255 00:07:05,920 --> 00:07:06,760 you'll have the audience, 256 00:07:06,760 --> 00:07:07,560 you'll have everything, 257 00:07:07,560 --> 00:07:08,400 and you can do anything. 258 00:07:08,400 --> 00:07:09,640 And that's where we are today. 259 00:07:09,640 --> 00:07:10,880 We are able to say 260 00:07:10,880 --> 00:07:13,280 and do anything that we want to do 261 00:07:13,280 --> 00:07:13,920 drop mic 262 00:07:13,920 --> 00:07:15,520 I mean, it's it's about it's 263 00:07:15,520 --> 00:07:16,160 about going 264 00:07:16,160 --> 00:07:17,480 given the consumers what you want 265 00:07:17,480 --> 00:07:19,280 and then giving them back 266 00:07:19,280 --> 00:07:20,880 what you feel that they need. 267 00:07:20,880 --> 00:07:21,360 But you first 268 00:07:21,360 --> 00:07:22,800 have to give them what they want. 269 00:07:22,800 --> 00:07:23,880 What they want. 270 00:07:23,880 --> 00:07:25,800 You have to speak their language. 271 00:07:25,800 --> 00:07:26,720 Absolutely. 272 00:07:26,720 --> 00:07:27,840 You helped me like 273 00:07:27,840 --> 00:07:28,840 just this conversation 274 00:07:28,840 --> 00:07:30,160 right here is like, OK, 275 00:07:30,160 --> 00:07:31,000 this is an adjustment 276 00:07:31,000 --> 00:07:31,760 we need to make 277 00:07:31,760 --> 00:07:34,440 in really how we go about the YouTube and 278 00:07:34,600 --> 00:07:35,760 how we go about branding. 279 00:07:36,840 --> 00:07:38,440 So we we teach branding now. 280 00:07:38,440 --> 00:07:40,240 And one of the things that we teach, 281 00:07:40,240 --> 00:07:41,520 one of the things that we teach is 282 00:07:41,520 --> 00:07:43,680 we teach always entertain first. 283 00:07:43,760 --> 00:07:44,960 I don't care what you are. 284 00:07:44,960 --> 00:07:45,840 You could be a dentist. 285 00:07:45,840 --> 00:07:47,160 Dentists, come to us. 286 00:07:47,160 --> 00:07:48,360 People come to us 287 00:07:48,360 --> 00:07:50,320 with a gardening, gardening, 288 00:07:50,320 --> 00:07:51,480 you know, landscaping, 289 00:07:51,480 --> 00:07:52,440 whatever your business is, 290 00:07:52,440 --> 00:07:54,640 it doesn't matter. Entertain first. 291 00:07:55,440 --> 00:07:58,640 It's incredible how the human nature is. 292 00:07:58,640 --> 00:08:00,320 But we don't like chaos. 293 00:08:00,320 --> 00:08:03,120 We don't like catastrophes. 294 00:08:03,120 --> 00:08:05,840 We don't like wars. 295 00:08:05,840 --> 00:08:06,840 We don't. Of course we don't. 296 00:08:06,840 --> 00:08:08,760 We don't we don't like these things 297 00:08:08,760 --> 00:08:10,800 So what we do is we like to laugh 298 00:08:11,320 --> 00:08:14,320 and we like to be distracted. 299 00:08:14,600 --> 00:08:16,080 So there's nothing like a good ball 300 00:08:16,080 --> 00:08:17,480 game during a war. 301 00:08:17,480 --> 00:08:20,160 You know, there's nothing like true, 302 00:08:20,160 --> 00:08:20,680 you know, 303 00:08:20,680 --> 00:08:21,560 things go up 304 00:08:21,560 --> 00:08:23,160 when money goes down 305 00:08:23,160 --> 00:08:24,520 and people are struggling 306 00:08:24,520 --> 00:08:26,560 financially and economically. 307 00:08:26,560 --> 00:08:28,800 No better time than to laugh 308 00:08:28,880 --> 00:08:29,600 because you know what? 309 00:08:29,600 --> 00:08:32,200 And to drink to drink, to laugh, to eat, 310 00:08:32,600 --> 00:08:33,720 you know what I'm saying? 311 00:08:33,720 --> 00:08:35,760 And so what ends up happening is 312 00:08:35,760 --> 00:08:38,080 we know great people in history, 313 00:08:38,080 --> 00:08:39,920 you know, very wise people. 314 00:08:39,920 --> 00:08:41,840 Empires and emperors 315 00:08:41,840 --> 00:08:43,360 have come up with games 316 00:08:43,360 --> 00:08:44,040 like the card 317 00:08:44,040 --> 00:08:46,080 game and different things like that 318 00:08:46,080 --> 00:08:47,840 as a way to take their people 319 00:08:47,840 --> 00:08:49,440 who are going through struggles 320 00:08:49,440 --> 00:08:50,680 take their minds off of the fact 321 00:08:50,680 --> 00:08:52,600 that you're living on a hill 322 00:08:52,600 --> 00:08:54,840 and you're living down down here 323 00:08:54,840 --> 00:08:56,160 and you're struggling and you're 324 00:08:56,160 --> 00:08:57,080 and you have to pay me 325 00:08:57,080 --> 00:08:58,440 taxes as the emperor. 326 00:08:58,440 --> 00:08:59,040 So here 327 00:08:59,040 --> 00:09:00,360 here's a card game 328 00:09:00,360 --> 00:09:01,920 and let's get them playing cards, 329 00:09:01,920 --> 00:09:02,280 you know, 330 00:09:03,400 --> 00:09:05,080 whatever works, whatever works. 331 00:09:05,080 --> 00:09:07,520 And so it's the same concept. 332 00:09:08,120 --> 00:09:09,360 Entertain people 333 00:09:09,360 --> 00:09:10,200 if whatever 334 00:09:10,200 --> 00:09:10,840 your business is, 335 00:09:10,840 --> 00:09:11,840 I don't care what it is, 336 00:09:11,840 --> 00:09:12,760 Right. entertain them, 337 00:09:12,760 --> 00:09:14,760 do a funny skit about it. 338 00:09:14,760 --> 00:09:15,960 Nobody does it better than 339 00:09:15,960 --> 00:09:17,400 people like Dave Chappelle. 340 00:09:17,400 --> 00:09:19,120 Well, he's the best, isn't he? 341 00:09:19,120 --> 00:09:20,040 Absolute I, 342 00:09:20,040 --> 00:09:22,040 Dave Chappelle, as another moment as Dave 343 00:09:22,040 --> 00:09:23,240 Chappelle is really, 344 00:09:23,240 --> 00:09:24,400 really, really good 345 00:09:24,400 --> 00:09:27,120 at taking serious content, 346 00:09:27,120 --> 00:09:29,080 but then making it funny like 347 00:09:29,080 --> 00:09:30,840 I don't know how anybody could have made, 348 00:09:30,840 --> 00:09:32,880 like, the death of George Floyd 349 00:09:32,880 --> 00:09:34,520 entertaining in some way 350 00:09:34,520 --> 00:09:36,480 or police brutality, 351 00:09:36,480 --> 00:09:37,960 engage it in some way. 352 00:09:37,960 --> 00:09:39,000 Profound. 353 00:09:39,000 --> 00:09:40,080 It's I mean, it is profound 354 00:09:40,080 --> 00:09:41,160 because I'm like, 355 00:09:41,280 --> 00:09:42,240 I don't know how you do that. 356 00:09:42,240 --> 00:09:43,160 And this man just was able 357 00:09:43,160 --> 00:09:44,800 to bring all of that together 358 00:09:44,800 --> 00:09:46,240 and still make it funny. 359 00:09:46,240 --> 00:09:47,760 He like, wow, how did he do that? 360 00:09:47,760 --> 00:09:49,440 Like, so how do you do that? 361 00:09:49,440 --> 00:09:50,280 Like, how do you 362 00:09:50,280 --> 00:09:52,080 that feels like magic to me, right? 363 00:09:52,080 --> 00:09:53,040 And that's the thing. 364 00:09:53,040 --> 00:09:55,040 It's like, to me, he's a preacher, 365 00:09:56,160 --> 00:09:57,160 but I know he's not 366 00:09:57,160 --> 00:09:58,200 Christian, but he's a preacher. 367 00:09:58,200 --> 00:09:58,600 To me 368 00:09:58,600 --> 00:10:00,640 because he takes the most serious things 369 00:10:00,800 --> 00:10:03,120 and he's able to speak to it and we listen. 370 00:10:03,120 --> 00:10:04,960 Even if we don't agree with him, 371 00:10:04,960 --> 00:10:06,080 we are able to take it. 372 00:10:06,080 --> 00:10:08,440 It's like a pill that you're taking 373 00:10:08,440 --> 00:10:09,400 you put it down 374 00:10:09,400 --> 00:10:10,800 with a little juice or whatever. 375 00:10:10,800 --> 00:10:12,720 Like he makes it palatable. 376 00:10:12,720 --> 00:10:15,000 Yeah. And so and so that's what we do. 377 00:10:15,000 --> 00:10:17,360 So our mission statement is tell 378 00:10:17,360 --> 00:10:19,440 the story, feed the soul, 379 00:10:19,440 --> 00:10:20,880 make them laugh, heal the heart. 380 00:10:20,880 --> 00:10:23,240 That is Onyx Family's mission story. 381 00:10:23,240 --> 00:10:24,840 It's entertaining. 382 00:10:24,840 --> 00:10:25,960 First, this is 383 00:10:25,960 --> 00:10:29,040 I think there was some struggle with me. 384 00:10:29,040 --> 00:10:31,560 Mirthell it's like, OK, do I entertain first? 385 00:10:31,560 --> 00:10:32,720 Do I inform first? 386 00:10:32,720 --> 00:10:34,800 Like, do I 387 00:10:34,800 --> 00:10:37,080 do you lose your brand if you do this 388 00:10:37,080 --> 00:10:38,480 but but you can't have a brand 389 00:10:38,480 --> 00:10:39,600 if people aren't there, right? 390 00:10:39,600 --> 00:10:40,920 You cannot be a famous secret. 391 00:10:40,920 --> 00:10:42,720 So like you got to get people there. 392 00:10:42,720 --> 00:10:44,000 So you can call it 393 00:10:44,000 --> 00:10:46,200 you can do a great blend of edutainment 394 00:10:46,560 --> 00:10:48,560 where you're entertaining and educating 395 00:10:48,560 --> 00:10:50,280 at the same time. 396 00:10:50,280 --> 00:10:51,120 That's that 397 00:10:51,120 --> 00:10:52,920 that is a great strategy to do that. 398 00:10:52,920 --> 00:10:54,000 And some people, 399 00:10:54,000 --> 00:10:54,880 what they're dealing with 400 00:10:54,880 --> 00:10:55,800 is so serious 401 00:10:55,800 --> 00:10:57,400 or they don't know how to 402 00:10:57,400 --> 00:10:59,040 to just entertain. 403 00:10:59,040 --> 00:11:01,080 So edutainment is fine. 404 00:11:01,080 --> 00:11:02,840 It's a blending of both 405 00:11:02,840 --> 00:11:04,720 educating and entertaining 406 00:11:04,720 --> 00:11:05,920 with probably a little bit 407 00:11:05,920 --> 00:11:07,880 more leaning into the ed 408 00:11:07,880 --> 00:11:10,920 education side 409 00:11:11,160 --> 00:11:12,840 My friend calls it infotainment. 410 00:11:12,840 --> 00:11:15,240 But yes, there you go. There you go. 411 00:11:15,560 --> 00:11:18,200 And so so that's what we did. And so 412 00:11:19,520 --> 00:11:20,160 one of the 413 00:11:20,160 --> 00:11:21,920 one of the things that we are disrupting, 414 00:11:21,920 --> 00:11:23,280 if we're going to, you know, yeah. 415 00:11:23,280 --> 00:11:25,200 Let's go with it. For your disrupting. 416 00:11:25,200 --> 00:11:26,880 We needed to disrupt the market 417 00:11:26,880 --> 00:11:28,080 in the media 418 00:11:28,080 --> 00:11:30,040 where black faces are not seen and 419 00:11:30,040 --> 00:11:31,760 our stories are told, 420 00:11:31,760 --> 00:11:33,680 but they're told in only a certain way. 421 00:11:33,680 --> 00:11:35,080 And so what ends up 422 00:11:35,080 --> 00:11:36,920 happening is the entire world 423 00:11:36,920 --> 00:11:39,200 sees the black family or sees a black man 424 00:11:39,240 --> 00:11:40,200 or sees a black woman 425 00:11:40,200 --> 00:11:41,640 or sees a black narrative 426 00:11:41,640 --> 00:11:43,880 only in a very narrow way. 427 00:11:44,160 --> 00:11:44,680 Yep. 428 00:11:44,760 --> 00:11:46,200 That when you walk in China, 429 00:11:46,200 --> 00:11:47,280 they automatically assume 430 00:11:47,280 --> 00:11:48,080 that you're a rapper 431 00:11:48,080 --> 00:11:49,320 or they're automatically assumed 432 00:11:49,320 --> 00:11:50,280 that you're a criminal 433 00:11:50,280 --> 00:11:51,840 or whatever nature. 434 00:11:51,840 --> 00:11:52,560 It doesn't matter where you. 435 00:11:52,560 --> 00:11:54,840 Rapper, athlete, entertainer, 436 00:11:55,080 --> 00:11:56,280 there you go. That's it. 437 00:11:56,280 --> 00:11:56,760 That's it. 438 00:11:56,760 --> 00:11:57,480 And that your 439 00:11:57,480 --> 00:11:59,960 families are full of just single mothers. 440 00:12:00,520 --> 00:12:02,880 The fathers have kids all over the place. 441 00:12:03,040 --> 00:12:04,200 So there is a narrative 442 00:12:04,200 --> 00:12:05,520 that is being told. 443 00:12:05,520 --> 00:12:06,720 And so it's not like 444 00:12:06,720 --> 00:12:08,000 we are not represented 445 00:12:08,000 --> 00:12:09,000 or underrepresented. 446 00:12:09,000 --> 00:12:09,520 In fact, 447 00:12:09,520 --> 00:12:11,040 we are probably 448 00:12:11,040 --> 00:12:12,440 very much represented, 449 00:12:12,440 --> 00:12:13,440 but we're just represented 450 00:12:13,440 --> 00:12:15,520 in a very narrow way. 451 00:12:15,720 --> 00:12:17,040 Yeah, we're overrepresented 452 00:12:17,040 --> 00:12:17,920 with the stereotypes 453 00:12:17,920 --> 00:12:20,120 and underrepresented on the truth. 454 00:12:20,120 --> 00:12:21,200 There you go. 455 00:12:21,480 --> 00:12:22,680 And so I don't think 456 00:12:22,680 --> 00:12:24,640 that our family is unique there are 457 00:12:24,640 --> 00:12:26,280 I know too many families 458 00:12:26,280 --> 00:12:28,680 that are just exactly like our family. 459 00:12:28,680 --> 00:12:30,160 So we are actually representing 460 00:12:30,160 --> 00:12:31,240 a big slice 461 00:12:31,240 --> 00:12:33,240 of who African-American families are 462 00:12:34,680 --> 00:12:35,960 that has a father, that 463 00:12:35,960 --> 00:12:37,440 has a mother, that has children 464 00:12:37,440 --> 00:12:38,720 that, you know, that 465 00:12:38,720 --> 00:12:39,760 have their education 466 00:12:39,760 --> 00:12:41,520 or that are entrepreneurs 467 00:12:41,520 --> 00:12:42,760 or that, you know, 468 00:12:42,760 --> 00:12:45,120 that are law abiding citizens, 469 00:12:45,360 --> 00:12:47,520 you know, that love their country. 470 00:12:47,520 --> 00:12:49,240 You know, whatever. 471 00:12:50,000 --> 00:12:52,160 This this narrative is just simply not 472 00:12:52,160 --> 00:12:52,880 told. 473 00:12:52,960 --> 00:12:54,000 No, it's not 474 00:12:54,000 --> 00:12:54,720 and it's been 475 00:12:54,720 --> 00:12:56,880 it's been a very profitable narrative 476 00:12:56,880 --> 00:12:59,920 to just focus on the most 477 00:13:00,240 --> 00:13:01,480 the worst examples, 478 00:13:01,480 --> 00:13:03,840 the stereotypes of our culture 479 00:13:03,840 --> 00:13:06,240 without actually having a full, 480 00:13:06,240 --> 00:13:07,120 comprehensive scope. 481 00:13:07,120 --> 00:13:07,920 Because, again, 482 00:13:07,920 --> 00:13:08,440 I mean, part of 483 00:13:08,440 --> 00:13:09,880 goes to what you said is not 484 00:13:09,880 --> 00:13:11,480 that's what's been used to entertain. 485 00:13:11,480 --> 00:13:12,320 That's what people have found 486 00:13:12,320 --> 00:13:13,640 entertaining, entertaining, 487 00:13:13,640 --> 00:13:15,400 and what I love about you 488 00:13:15,400 --> 00:13:16,200 is that not only 489 00:13:16,200 --> 00:13:18,000 are you changing the narrative, 490 00:13:18,000 --> 00:13:19,000 you're using 491 00:13:19,000 --> 00:13:21,320 that you're using that algorithm 492 00:13:21,320 --> 00:13:22,880 and turned it on its head, right? 493 00:13:22,880 --> 00:13:24,680 You use the algorithm as entertainment. 494 00:13:24,680 --> 00:13:26,520 and turned it on its head to say, look, 495 00:13:26,520 --> 00:13:27,480 this is who we are. 496 00:13:27,480 --> 00:13:29,320 This is a more complete picture 497 00:13:29,320 --> 00:13:30,080 of who we are, 498 00:13:30,080 --> 00:13:31,480 not just what you get in entertainment. 499 00:13:31,480 --> 00:13:32,240 So I think what you're doing 500 00:13:32,240 --> 00:13:33,200 is revolutionary. 501 00:13:33,200 --> 00:13:35,040 I definitely want to come to the family table 502 00:13:35,040 --> 00:13:37,120 at some point. Let me put it out there. OK. 503 00:13:37,680 --> 00:13:39,400 I want to come to the family table sometime 504 00:13:39,400 --> 00:13:41,520 second season. Yeah. 505 00:13:41,520 --> 00:13:43,280 We'll have to be there for that. 506 00:13:44,960 --> 00:13:46,600 So how do you keep everybody grounded? 507 00:13:46,600 --> 00:13:47,680 This is a lot, right? 508 00:13:47,680 --> 00:13:49,320 This is in principle. 509 00:13:49,320 --> 00:13:50,240 You've done it. You've done it. 510 00:13:50,240 --> 00:13:51,400 You've done a great job. 511 00:13:51,400 --> 00:13:53,840 How do you keep your kids grounded 512 00:13:53,840 --> 00:13:55,280 throughout this process where they 513 00:13:55,280 --> 00:13:55,960 they certainly have 514 00:13:55,960 --> 00:13:58,000 a certain level of celebrity 515 00:13:58,000 --> 00:13:59,600 and now you want to make sure, 516 00:13:59,600 --> 00:14:00,400 of course, they're grounded 517 00:14:00,400 --> 00:14:02,440 in the principles of Christianity 518 00:14:02,440 --> 00:14:04,160 and in the family values. 519 00:14:04,160 --> 00:14:05,640 How do you balance that out with 520 00:14:05,640 --> 00:14:06,720 with them being celebrities? 521 00:14:06,720 --> 00:14:07,760 Because that I would think that would be 522 00:14:07,760 --> 00:14:09,600 one of the biggest challenges. 523 00:14:09,600 --> 00:14:12,320 Well, you know, it's really hard 524 00:14:12,760 --> 00:14:14,720 to build a home 525 00:14:14,880 --> 00:14:17,720 after the foundation is set 526 00:14:18,240 --> 00:14:19,160 and to restructure 527 00:14:19,160 --> 00:14:20,960 it, you'd have to break up the foundation 528 00:14:20,960 --> 00:14:22,400 and start over. 529 00:14:22,400 --> 00:14:24,960 And so I would say that 530 00:14:24,960 --> 00:14:26,320 while it is possible, 531 00:14:27,720 --> 00:14:28,720 we were blessed and 532 00:14:28,720 --> 00:14:30,600 fortunate to set the foundation right. 533 00:14:30,600 --> 00:14:32,880 And so before they were superstars, 534 00:14:33,200 --> 00:14:36,440 they were just humble pastors, family. 535 00:14:36,440 --> 00:14:37,160 I was a pastor. 536 00:14:37,160 --> 00:14:38,880 My wife was first lady 537 00:14:38,880 --> 00:14:41,520 in a very small church in Ontario. 538 00:14:41,600 --> 00:14:42,680 Canada. 539 00:14:43,200 --> 00:14:46,360 Membership was probably maybe 250. 540 00:14:46,360 --> 00:14:47,960 That's where I began. 541 00:14:47,960 --> 00:14:49,080 And 542 00:14:49,160 --> 00:14:50,840 and I've pastored other churches 543 00:14:50,840 --> 00:14:52,920 where there's been a thousand plus. 544 00:14:52,920 --> 00:14:55,880 But, but where I really began, 545 00:14:55,880 --> 00:14:57,240 like from my own senior 546 00:14:57,240 --> 00:14:59,320 as a senior minister, 547 00:14:59,320 --> 00:15:01,440 it was in a small country type church. 548 00:15:02,240 --> 00:15:05,200 And and we would go to we'd go to prayer 549 00:15:05,200 --> 00:15:06,880 meetings on Wednesday night, 550 00:15:06,880 --> 00:15:09,880 you know, and, and interesting story, 551 00:15:09,880 --> 00:15:11,600 I remember and we homeschooled 552 00:15:11,600 --> 00:15:12,880 we homeschooled our entire life. 553 00:15:12,880 --> 00:15:14,200 We really believe in homeschooling 554 00:15:14,880 --> 00:15:16,080 So when I say homeschool 555 00:15:16,080 --> 00:15:17,120 and a lot of people think 556 00:15:17,120 --> 00:15:18,200 I think everybody needs 557 00:15:18,200 --> 00:15:19,800 to be homeschooled first and foremost. 558 00:15:19,800 --> 00:15:20,120 OK, 559 00:15:21,360 --> 00:15:22,400 every family. 560 00:15:22,400 --> 00:15:23,880 But I don't mean homeschooling 561 00:15:23,880 --> 00:15:24,840 in the traditional sense 562 00:15:24,840 --> 00:15:25,600 where people think like 563 00:15:25,600 --> 00:15:26,280 you keep your kids 564 00:15:26,280 --> 00:15:28,440 away from the school system. 565 00:15:28,600 --> 00:15:29,480 Now, that's what we did. 566 00:15:29,480 --> 00:15:31,920 We homeschool them in the home. 567 00:15:32,160 --> 00:15:32,760 But when I say 568 00:15:32,760 --> 00:15:34,080 everybody needs to homeschool, 569 00:15:34,080 --> 00:15:36,600 what I'm saying is, is that you 570 00:15:36,600 --> 00:15:37,080 as a parent 571 00:15:37,080 --> 00:15:37,760 are responsible 572 00:15:37,760 --> 00:15:38,400 for your children's 573 00:15:38,400 --> 00:15:40,240 education and raising them 574 00:15:40,240 --> 00:15:42,520 so even if you send them to school, 575 00:15:42,520 --> 00:15:44,080 which is fine, 576 00:15:44,640 --> 00:15:47,120 you're responsible for what they learn, 577 00:15:47,120 --> 00:15:47,800 you're responsible 578 00:15:47,800 --> 00:15:49,200 for their values, you're responsible 579 00:15:49,200 --> 00:15:51,000 for teaching them how to live 580 00:15:51,000 --> 00:15:53,080 and then ultimately launching them. 581 00:15:53,080 --> 00:15:55,560 And the school system does not 582 00:15:55,560 --> 00:15:56,800 launch your children. 583 00:15:56,800 --> 00:15:58,800 They don't set them up for autonomy. 584 00:15:58,800 --> 00:16:00,880 They don't set them up for for life. 585 00:16:01,360 --> 00:16:02,760 You're responsible for that. 586 00:16:02,760 --> 00:16:05,320 And so each family needs to homeschool. 587 00:16:05,880 --> 00:16:06,960 A few things that can break down 588 00:16:06,960 --> 00:16:07,920 with that statement. 589 00:16:07,920 --> 00:16:08,880 People like to blame 590 00:16:08,880 --> 00:16:09,760 the public school system, 591 00:16:09,760 --> 00:16:10,440 and there are issues 592 00:16:10,440 --> 00:16:12,000 with the public school system. Right. 593 00:16:12,000 --> 00:16:14,800 But ultimately, it is your responsibility 594 00:16:15,000 --> 00:16:18,360 to empower and educate your family. 595 00:16:18,480 --> 00:16:20,360 Schools are never going to do that. 596 00:16:20,360 --> 00:16:21,840 They weren't even designed 597 00:16:21,840 --> 00:16:22,920 designed to do that. 598 00:16:22,920 --> 00:16:24,440 Schools were designed 599 00:16:24,440 --> 00:16:25,920 to basically make workers 600 00:16:25,920 --> 00:16:27,400 and factories from that point of view. 601 00:16:27,400 --> 00:16:27,760 Right. 602 00:16:27,760 --> 00:16:28,680 An old model 603 00:16:28,680 --> 00:16:30,200 that needs to change doesn't even. 604 00:16:30,200 --> 00:16:30,600 There 605 00:16:30,600 --> 00:16:31,000 kind of 606 00:16:31,000 --> 00:16:32,440 looks like the prison system, too, 607 00:16:32,440 --> 00:16:33,320 if you look at. It. 608 00:16:33,320 --> 00:16:34,160 I mean, kind of. 609 00:16:34,160 --> 00:16:34,520 Right. 610 00:16:34,520 --> 00:16:35,640 The yard the yard 611 00:16:35,640 --> 00:16:36,920 where you go out to play, 612 00:16:36,920 --> 00:16:39,400 you know, you have to sit in don't 613 00:16:39,400 --> 00:16:40,840 you have to move from this class 614 00:16:40,840 --> 00:16:41,400 to that class? 615 00:16:41,400 --> 00:16:42,000 You're told 616 00:16:42,000 --> 00:16:44,280 constantly what you have to do next. 617 00:16:44,280 --> 00:16:45,040 You know, the 618 00:16:45,040 --> 00:16:46,520 the the lunchroom looks 619 00:16:46,520 --> 00:16:47,760 just like the chow. 620 00:16:47,760 --> 00:16:50,000 You know, where you go and slop the food. 621 00:16:50,520 --> 00:16:51,200 I mean, 622 00:16:51,280 --> 00:16:52,360 the bell rings 623 00:16:52,360 --> 00:16:53,680 and, you know, the time to move. 624 00:16:53,680 --> 00:16:54,200 Time to move. 625 00:16:54,200 --> 00:16:56,280 Everybody moves in the same direction. 626 00:16:56,280 --> 00:16:57,640 You know, when you stop 627 00:16:57,640 --> 00:16:59,360 and look at the school system, 628 00:16:59,360 --> 00:17:01,680 it really designs our children 629 00:17:01,680 --> 00:17:04,680 to be able to to be good workers, to be. 630 00:17:04,680 --> 00:17:05,840 But it doesn't design 631 00:17:05,840 --> 00:17:08,200 them to be intelligent, free thinkers. 632 00:17:08,640 --> 00:17:10,920 And to be entrepreneurs. 633 00:17:10,920 --> 00:17:13,160 So you have to learn the same thing. 634 00:17:13,600 --> 00:17:14,000 And 635 00:17:15,000 --> 00:17:15,800 the learning 636 00:17:15,800 --> 00:17:18,120 style is systematically designed 637 00:17:19,080 --> 00:17:21,720 you know, for a certain type of thinker. 638 00:17:22,120 --> 00:17:23,040 Yes. 639 00:17:23,160 --> 00:17:25,200 And so if your child is sitting there, 640 00:17:25,200 --> 00:17:27,360 you have some geniuses 641 00:17:27,360 --> 00:17:28,200 inside your classroom. 642 00:17:28,200 --> 00:17:30,000 That will never reach their potential. 643 00:17:30,000 --> 00:17:32,120 And it's when they drop out of school 644 00:17:32,120 --> 00:17:33,000 and I'm not suggesting 645 00:17:33,000 --> 00:17:34,080 that you need to do that, 646 00:17:34,080 --> 00:17:35,040 that's when they thrive. 647 00:17:35,040 --> 00:17:36,360 And that's where we have the millionaires 648 00:17:36,360 --> 00:17:38,280 and that's where we have great leaders 649 00:17:38,280 --> 00:17:38,560 and that's 650 00:17:38,560 --> 00:17:40,600 where we have huge corporations. 651 00:17:40,600 --> 00:17:41,240 You know, 652 00:17:41,240 --> 00:17:42,240 they came from people 653 00:17:42,240 --> 00:17:43,520 that we're not successful 654 00:17:43,520 --> 00:17:45,000 in that prison system. 655 00:17:45,000 --> 00:17:45,520 No, there's not. 656 00:17:45,520 --> 00:17:46,600 There's no question about that. 657 00:17:46,600 --> 00:17:47,800 It's 658 00:17:47,880 --> 00:17:50,360 a very monolithic way of teaching, 659 00:17:50,760 --> 00:17:51,880 of learning. 660 00:17:51,880 --> 00:17:54,000 And and I will make this 661 00:17:54,000 --> 00:17:55,080 very clear for my kids, 662 00:17:55,080 --> 00:17:56,160 because sometimes I say 663 00:17:56,160 --> 00:17:57,240 the same things that you're saying 664 00:17:57,240 --> 00:17:58,800 and we had this debate with my wife 665 00:17:58,800 --> 00:18:00,080 at home and everything. I'm like, yes, 666 00:18:01,280 --> 00:18:02,480 school is important 667 00:18:02,480 --> 00:18:04,320 in terms of learning how to learn. 668 00:18:04,320 --> 00:18:05,800 I get that. 669 00:18:05,800 --> 00:18:07,320 But they're not going to teach you 670 00:18:07,320 --> 00:18:09,280 how to think like an entrepreneur. 671 00:18:09,280 --> 00:18:10,800 You can't depend on them to do that 672 00:18:10,800 --> 00:18:12,360 because the system was not designed 673 00:18:12,360 --> 00:18:12,760 for that. 674 00:18:12,760 --> 00:18:13,680 The system was designed 675 00:18:13,680 --> 00:18:14,040 to make you 676 00:18:14,040 --> 00:18:15,000 be a worker, 677 00:18:15,000 --> 00:18:17,640 to put you in debt and make you oh, 678 00:18:18,200 --> 00:18:20,200 yes, you contribute to the system 679 00:18:20,440 --> 00:18:21,760 and make other people wealthy. 680 00:18:21,760 --> 00:18:23,760 Like that's really what they teach you. 681 00:18:23,760 --> 00:18:25,920 When they teach you how to go about saving. 682 00:18:25,920 --> 00:18:26,480 They don't teach you 683 00:18:26,480 --> 00:18:27,800 normally about investing. 684 00:18:27,800 --> 00:18:29,200 They teach you to go about having a job. 685 00:18:29,200 --> 00:18:29,680 They don't teach you 686 00:18:29,680 --> 00:18:30,640 about what it means 687 00:18:30,640 --> 00:18:32,960 to be an entrepreneur. Conformity. 688 00:18:32,960 --> 00:18:33,640 Yes, conformity. 689 00:18:33,640 --> 00:18:34,120 They don't teach you 690 00:18:34,120 --> 00:18:36,720 how to leverage your money. 691 00:18:36,720 --> 00:18:38,080 And they don't teach you 692 00:18:38,080 --> 00:18:39,360 that saving your money, 693 00:18:39,360 --> 00:18:39,960 and just putting it in 694 00:18:39,960 --> 00:18:41,600 the bank is actually losing money 695 00:18:41,600 --> 00:18:42,480 because of inflation. 696 00:18:42,480 --> 00:18:44,040 So these are things you don't. 697 00:18:44,040 --> 00:18:45,360 And then the bank takes your money 698 00:18:45,360 --> 00:18:46,480 and then your bank invests it 699 00:18:46,480 --> 00:18:48,080 where you should be investing it. 700 00:18:48,080 --> 00:18:49,080 So when you go to the bank 701 00:18:49,080 --> 00:18:50,520 now, especially in these days 702 00:18:50,520 --> 00:18:51,120 where they limit 703 00:18:51,120 --> 00:18:52,680 how much you can take out, 704 00:18:52,680 --> 00:18:53,440 you can go to the bank. 705 00:18:53,440 --> 00:18:55,080 and you can say, hey, can I have 706 00:18:55,080 --> 00:18:57,120 can I take out my 100,000? 707 00:18:57,360 --> 00:18:58,640 And they're like, No, I'm sorry. 708 00:18:58,640 --> 00:19:00,080 You know, you give me 30. 709 00:19:00,080 --> 00:19:01,800 Wait, wait, hold on, hold on. 710 00:19:01,800 --> 00:19:03,840 You know, I need 100,000 out of my money. 711 00:19:04,280 --> 00:19:05,520 No we can only give you 30 712 00:19:05,520 --> 00:19:07,080 because what we're doing is 713 00:19:07,080 --> 00:19:08,520 we have this invested in this 714 00:19:08,520 --> 00:19:09,240 and this and this. 715 00:19:09,240 --> 00:19:10,200 But don't worry, 716 00:19:10,200 --> 00:19:11,760 come back tomorrow, make an appointment. 717 00:19:11,760 --> 00:19:12,920 If you want that kind of money, 718 00:19:12,920 --> 00:19:13,960 you come back. 719 00:19:13,960 --> 00:19:15,840 Wait a second. I want my money. You know 720 00:19:16,840 --> 00:19:17,040 what I'm saying? 721 00:19:17,040 --> 00:19:18,360 My money is being invested. So. 722 00:19:18,360 --> 00:19:20,640 So no bank accounts, is not it? 723 00:19:21,680 --> 00:19:22,520 It doesn't teach you 724 00:19:22,520 --> 00:19:24,680 your children about taxes. 725 00:19:24,680 --> 00:19:26,160 Doesn't teach you about full history. 726 00:19:26,160 --> 00:19:27,000 Let's keep going with it. 727 00:19:27,000 --> 00:19:27,800 I mean, it does it. 728 00:19:27,800 --> 00:19:29,640 You got to teach your kids 729 00:19:29,640 --> 00:19:30,960 and take time with your kids 730 00:19:30,960 --> 00:19:31,840 to inform them 731 00:19:31,840 --> 00:19:33,560 because otherwise, you know, 732 00:19:33,560 --> 00:19:34,200 the most powerful 733 00:19:34,200 --> 00:19:35,040 the only thing we have 734 00:19:35,040 --> 00:19:36,360 the ability to control 735 00:19:36,360 --> 00:19:37,440 is our thoughts actually. 736 00:19:37,440 --> 00:19:38,880 Right. Nothing else. 737 00:19:38,880 --> 00:19:39,360 If we really. 738 00:19:39,360 --> 00:19:42,160 Don't have the ability to control anything else so. 739 00:19:42,160 --> 00:19:42,440 Much. 740 00:19:42,440 --> 00:19:44,240 I mean, my wife, we were in our Ph.D. 741 00:19:44,240 --> 00:19:44,800 programs 742 00:19:44,800 --> 00:19:45,960 We literally 743 00:19:45,960 --> 00:19:46,600 and then we were like, 744 00:19:46,600 --> 00:19:47,680 wait, wait, hold on a second. 745 00:19:47,680 --> 00:19:49,200 Why are we going to go into this Ph.D. 746 00:19:49,200 --> 00:19:51,360 program? You know, we both have Masters. 747 00:19:51,360 --> 00:19:52,520 I have two. She has one. 748 00:19:52,520 --> 00:19:53,760 So we're educated people. 749 00:19:53,760 --> 00:19:55,040 Like, you know, 750 00:19:55,040 --> 00:19:56,320 but the thing about it is, 751 00:19:56,320 --> 00:19:57,600 is that we realize, wait, 752 00:19:57,600 --> 00:19:59,520 why are we going to get a next degree 753 00:19:59,520 --> 00:20:00,480 when we have all this debt? 754 00:20:00,480 --> 00:20:02,640 Why are we going to have another degree? 755 00:20:02,640 --> 00:20:03,440 Why don't we use 756 00:20:03,440 --> 00:20:04,840 the knowledge that we just had 757 00:20:04,840 --> 00:20:06,880 so we're not anti-education 758 00:20:06,880 --> 00:20:09,000 because we're very educated. 759 00:20:09,000 --> 00:20:10,280 We are just 760 00:20:10,280 --> 00:20:12,240 we just understand the system. 761 00:20:12,240 --> 00:20:12,640 So that's 762 00:20:12,640 --> 00:20:14,160 why we're able to even help people 763 00:20:14,160 --> 00:20:16,160 who are educated 764 00:20:16,160 --> 00:20:18,240 take the education that they got 765 00:20:18,240 --> 00:20:19,320 and now leverage it 766 00:20:19,320 --> 00:20:21,400 to find how they can use it 767 00:20:21,400 --> 00:20:23,640 in a way that will work best for them. 768 00:20:23,640 --> 00:20:25,280 Because we're both we're both 769 00:20:25,280 --> 00:20:27,400 we respect both worlds. 770 00:20:27,400 --> 00:20:28,320 Which you have to right? 771 00:20:28,320 --> 00:20:30,080 there is like you got to have 772 00:20:30,080 --> 00:20:32,120 if everybody was an entrepreneur, 773 00:20:32,120 --> 00:20:33,560 no one would be a worker so the 774 00:20:33,560 --> 00:20:35,040 and there's you need both, right? 775 00:20:35,040 --> 00:20:35,720 You need both. 776 00:20:35,720 --> 00:20:36,880 But I think everybody needs 777 00:20:36,880 --> 00:20:39,040 to have an entrepreneurial mindset. 778 00:20:39,040 --> 00:20:40,920 Even if you're not 779 00:20:40,920 --> 00:20:42,560 even if you're not an entrepreneur. 780 00:20:42,560 --> 00:20:42,760 Like, 781 00:20:42,760 --> 00:20:43,520 how do you make sure 782 00:20:43,520 --> 00:20:45,480 that you have other sources of income? 783 00:20:45,480 --> 00:20:46,200 How do you leverage 784 00:20:46,200 --> 00:20:46,680 what you have 785 00:20:46,680 --> 00:20:47,080 the knowledge 786 00:20:47,080 --> 00:20:48,720 you have beyond just where you work 787 00:20:48,720 --> 00:20:50,280 and how do you leverage and 788 00:20:50,280 --> 00:20:51,040 leverage the income 789 00:20:51,040 --> 00:20:51,560 you have now 790 00:20:51,560 --> 00:20:53,160 so you're not always dependent 791 00:20:53,160 --> 00:20:54,840 on one source of income? 792 00:20:54,840 --> 00:20:55,680 That's really the part 793 00:20:55,680 --> 00:20:56,160 everybody doesn't 794 00:20:56,160 --> 00:20:57,040 have to be an entrepreneur. 795 00:20:57,040 --> 00:20:59,480 Everybody needs to be entrepreneurial 796 00:20:59,480 --> 00:21:00,240 in their thinking 797 00:21:00,240 --> 00:21:01,200 and how they apply things 798 00:21:01,200 --> 00:21:02,880 and never assume that 799 00:21:02,880 --> 00:21:03,880 a companies are going to be there 800 00:21:03,880 --> 00:21:04,440 to take care of you 801 00:21:04,440 --> 00:21:05,720 because those days are long 802 00:21:05,720 --> 00:21:07,200 gone and done. 803 00:21:07,200 --> 00:21:07,520 All right. 804 00:21:07,520 --> 00:21:07,960 So what's the 805 00:21:07,960 --> 00:21:09,840 best advice you've received 806 00:21:09,840 --> 00:21:11,400 and what's the worst? 807 00:21:12,000 --> 00:21:15,840 Best advice that I've received. 808 00:21:16,600 --> 00:21:20,440 I think that the making sure 809 00:21:20,440 --> 00:21:21,720 that you are 810 00:21:21,720 --> 00:21:24,440 trying to own as much as possible 811 00:21:24,760 --> 00:21:26,120 your yourself, 812 00:21:26,120 --> 00:21:28,640 brand yourself branding yourself, 813 00:21:28,640 --> 00:21:30,680 I think that God has given us each one 814 00:21:31,000 --> 00:21:32,920 giftedness inside of ourselves. 815 00:21:32,920 --> 00:21:34,600 And so I think that 816 00:21:34,600 --> 00:21:36,640 learning how to discover 817 00:21:36,720 --> 00:21:39,120 what God has placed inside of you 818 00:21:39,120 --> 00:21:40,800 and then and then branding 819 00:21:40,800 --> 00:21:41,720 that finding a way 820 00:21:41,720 --> 00:21:42,680 to monetize it, 821 00:21:42,680 --> 00:21:43,360 finding a way 822 00:21:43,360 --> 00:21:46,160 to let it become attractive to others 823 00:21:46,200 --> 00:21:47,320 so that others can get to know 824 00:21:47,320 --> 00:21:48,480 who you truly are. 825 00:21:48,480 --> 00:21:49,920 I think what happens is, is that 826 00:21:49,920 --> 00:21:51,400 most of us are told 827 00:21:51,400 --> 00:21:52,640 kind of what we should do 828 00:21:52,640 --> 00:21:54,120 or what we should be. 829 00:21:54,120 --> 00:21:54,600 You know, 830 00:21:54,600 --> 00:21:55,640 we're looking at other people 831 00:21:55,640 --> 00:21:56,880 and we're saying maybe I should be that 832 00:21:56,880 --> 00:21:58,760 because that looks lucrative. 833 00:21:58,760 --> 00:22:01,040 And I think we're missing the opportunity 834 00:22:01,360 --> 00:22:03,040 when we are not following our 835 00:22:03,040 --> 00:22:05,480 the path that was designed for us. 836 00:22:05,480 --> 00:22:06,600 That's not the easy way. 837 00:22:06,600 --> 00:22:07,560 But if it's following, 838 00:22:07,560 --> 00:22:08,680 the path is designed for us 839 00:22:08,680 --> 00:22:10,400 and then and then learning money, 840 00:22:10,400 --> 00:22:12,400 money, skills and how to monetize it. 841 00:22:12,400 --> 00:22:12,960 Yeah, 842 00:22:12,960 --> 00:22:13,920 those are two things 843 00:22:13,920 --> 00:22:16,200 that if you can do that 844 00:22:16,200 --> 00:22:17,400 and if you teach your children 845 00:22:17,400 --> 00:22:18,480 that, that will be great. 846 00:22:18,480 --> 00:22:20,040 So I was doing an interview 847 00:22:20,040 --> 00:22:22,400 with Matthew McConaughey over his book 848 00:22:23,160 --> 00:22:24,960 and the Green Lights. 849 00:22:26,040 --> 00:22:26,880 It's a great book. 850 00:22:26,880 --> 00:22:28,280 Yeah. We were helping promote that. 851 00:22:28,280 --> 00:22:29,200 And yeah, 852 00:22:29,200 --> 00:22:30,920 we thought it was fascinating too it 853 00:22:30,920 --> 00:22:32,160 was a concept that he had in there 854 00:22:32,160 --> 00:22:33,120 that I resonate with. 855 00:22:33,120 --> 00:22:33,880 And the concept is 856 00:22:33,880 --> 00:22:36,000 is this thing where it's like 857 00:22:36,000 --> 00:22:37,800 many people consider themselves 858 00:22:37,800 --> 00:22:40,040 almost like they're the arrow, 859 00:22:40,040 --> 00:22:41,520 an arrow and a target. 860 00:22:41,520 --> 00:22:43,560 And so when they see themselves 861 00:22:43,560 --> 00:22:45,320 as an arrow in their life as an arrow, 862 00:22:45,320 --> 00:22:47,440 they're constantly looking at ways like, 863 00:22:47,440 --> 00:22:48,600 I got to hit the target. 864 00:22:48,600 --> 00:22:49,600 If I don't hit this target, 865 00:22:49,600 --> 00:22:50,840 if I don't get this test, 866 00:22:50,840 --> 00:22:53,040 if I don't get this job, if I don't get 867 00:22:53,560 --> 00:22:56,160 if I missed the mark, then that's it. 868 00:22:56,880 --> 00:22:59,040 I missed the mark you know what I'm saying, 869 00:22:59,040 --> 00:23:01,440 but Matthew switched it and he said, 870 00:23:01,720 --> 00:23:03,320 I'm more the target 871 00:23:03,320 --> 00:23:04,600 so the opportunities come to me. 872 00:23:04,600 --> 00:23:06,760 I let yeah, I am like a magnet. 873 00:23:06,760 --> 00:23:07,880 My wife prefers magnet 874 00:23:07,880 --> 00:23:08,760 because she's like, We're black. 875 00:23:08,760 --> 00:23:09,480 We can't be targeted. 876 00:23:10,680 --> 00:23:11,720 Yeah, but it might be better. 877 00:23:11,720 --> 00:23:13,200 So we're the magnet, not the target. 878 00:23:13,200 --> 00:23:13,480 Yeah. 879 00:23:13,480 --> 00:23:16,240 I'm with your wife, right? 880 00:23:16,320 --> 00:23:16,760 But. 881 00:23:16,760 --> 00:23:18,480 But but I get what Matthew say. 882 00:23:18,480 --> 00:23:20,520 You get. Yes, target. 883 00:23:20,520 --> 00:23:21,720 Because the target means 884 00:23:21,720 --> 00:23:22,280 that opportunities 885 00:23:22,280 --> 00:23:23,400 come into you. You're drawing 886 00:23:23,400 --> 00:23:24,160 opportunities to you. 887 00:23:24,160 --> 00:23:25,960 And that's what our God given gift to do. 888 00:23:25,960 --> 00:23:26,880 When we align 889 00:23:26,880 --> 00:23:28,920 our God given gifts with our purpose, 890 00:23:28,920 --> 00:23:30,760 we become targets. 891 00:23:30,760 --> 00:23:32,040 Or we become magnets 892 00:23:32,040 --> 00:23:33,960 where we don't have to shoot our shot. 893 00:23:33,960 --> 00:23:35,240 Yeah. Shots get shot to us. 894 00:23:35,240 --> 00:23:38,120 So let me give you an example. 895 00:23:38,160 --> 00:23:38,760 When? 896 00:23:38,760 --> 00:23:41,760 When what's his name? 897 00:23:42,120 --> 00:23:43,800 The Dr. Fauci 898 00:23:43,800 --> 00:23:44,240 Yeah. 899 00:23:44,240 --> 00:23:45,480 You will see us doing an interview 900 00:23:45,480 --> 00:23:45,840 with Dr. Fauci 901 00:23:45,840 --> 00:23:47,840 at the height of the pandemic 902 00:23:47,840 --> 00:23:49,320 Dr. Fauci called us. 903 00:23:49,320 --> 00:23:50,440 We didn't call Dr. Fauci 904 00:23:50,440 --> 00:23:51,120 Wow, Dr. Fauci 905 00:23:51,120 --> 00:23:53,760 Saw us working in our element. 906 00:23:54,160 --> 00:23:55,200 His team called us 907 00:23:55,200 --> 00:23:56,680 and said we need to work with this family 908 00:23:56,680 --> 00:23:57,840 because we need to make sure 909 00:23:57,840 --> 00:23:58,680 that we are connecting with 910 00:23:58,680 --> 00:23:59,360 the black community. 911 00:24:00,680 --> 00:24:02,520 Then Biden 912 00:24:02,600 --> 00:24:03,880 and Kamalas team, 913 00:24:03,880 --> 00:24:04,680 they're having 914 00:24:04,880 --> 00:24:06,640 a tumultuous time in our country, 915 00:24:06,640 --> 00:24:07,760 culturally and in everything 916 00:24:07,760 --> 00:24:09,840 they called us to to rock the vote 917 00:24:09,840 --> 00:24:12,520 Then they invited us to the inauguration, 918 00:24:12,520 --> 00:24:13,680 and we were part of the inauguration 919 00:24:13,680 --> 00:24:15,400 with Kiki Palmer. 920 00:24:15,400 --> 00:24:16,240 They called us 921 00:24:16,240 --> 00:24:18,000 That's pretty awesome. 922 00:24:18,040 --> 00:24:18,840 Do you see what I'm saying? 923 00:24:18,840 --> 00:24:19,000 Yeah. 924 00:24:19,000 --> 00:24:21,040 So these are examples that I'm saying. 925 00:24:21,040 --> 00:24:22,680 And when you're in a situation 926 00:24:22,680 --> 00:24:23,440 where you're not 927 00:24:23,440 --> 00:24:25,520 at the mountaintop experience, 928 00:24:25,520 --> 00:24:27,640 you don't see the future yet. 929 00:24:27,720 --> 00:24:28,760 So you need your faith. 930 00:24:28,760 --> 00:24:29,240 You needed 931 00:24:29,240 --> 00:24:30,880 the eyes of faith, the faith 932 00:24:30,880 --> 00:24:32,000 that is the substance of things, 933 00:24:32,000 --> 00:24:33,320 hope for the evidence of things 934 00:24:33,320 --> 00:24:34,360 not yet seen. 935 00:24:34,360 --> 00:24:36,360 So I'm sitting in my car now coming back. 936 00:24:36,360 --> 00:24:37,720 I'm ordering them pizza 937 00:24:37,720 --> 00:24:38,680 we're coming back. 938 00:24:38,680 --> 00:24:39,480 You know, 939 00:24:39,880 --> 00:24:41,200 I'll put on SpongeBob 940 00:24:41,200 --> 00:24:43,040 or I'll put on a cartoon that they like 941 00:24:43,040 --> 00:24:44,000 and they'll be in the 942 00:24:44,000 --> 00:24:45,280 back and la la la la la 943 00:24:46,920 --> 00:24:48,440 fast forward now to that 944 00:24:48,440 --> 00:24:50,640 future that you had not seen that that 945 00:24:50,760 --> 00:24:53,080 that time where the Bible promises us 946 00:24:53,080 --> 00:24:54,040 that the faith is 947 00:24:54,040 --> 00:24:55,240 the substance of things, hope 948 00:24:55,240 --> 00:24:56,880 for the evidence of things not seen 949 00:24:56,880 --> 00:24:58,200 now we fast forward. 950 00:24:58,200 --> 00:25:00,520 My children are sitting around 951 00:25:00,520 --> 00:25:02,000 the writing table 952 00:25:02,000 --> 00:25:03,040 with the director 953 00:25:03,040 --> 00:25:05,320 of SpongeBob movie, the president of Nickelodeon. 954 00:25:05,320 --> 00:25:07,480 Oh, wow, OK. Wow. 955 00:25:07,480 --> 00:25:09,040 Their favorite shows 956 00:25:09,040 --> 00:25:10,920 and their favorite actors, 957 00:25:10,920 --> 00:25:13,800 they're now operating in that circle 958 00:25:13,800 --> 00:25:15,800 so when I saw God do that miracle 959 00:25:16,200 --> 00:25:18,600 and then the miracle of taking me 960 00:25:18,600 --> 00:25:19,360 and my family 961 00:25:19,360 --> 00:25:20,520 so that I will now 962 00:25:20,520 --> 00:25:22,560 be able to be a representation 963 00:25:22,560 --> 00:25:24,120 because mission to me 964 00:25:24,120 --> 00:25:25,320 matters far more than money. 965 00:25:25,320 --> 00:25:27,000 Like the money is there. 966 00:25:27,000 --> 00:25:27,560 Yeah, 967 00:25:27,560 --> 00:25:29,280 but the mission is everything for me 968 00:25:29,280 --> 00:25:30,320 because I already know that 969 00:25:30,320 --> 00:25:31,080 this money's gone 970 00:25:31,080 --> 00:25:32,520 Like, like at the end of the day, 971 00:25:32,520 --> 00:25:33,680 this money is going to be Gone 972 00:25:33,680 --> 00:25:34,520 And for me, 973 00:25:34,520 --> 00:25:35,720 our mission is important 974 00:25:35,720 --> 00:25:37,880 because there's too many kids of color 975 00:25:37,880 --> 00:25:38,600 that is 976 00:25:38,600 --> 00:25:39,280 does not see 977 00:25:39,280 --> 00:25:40,480 representation of themselves, 978 00:25:40,480 --> 00:25:41,360 do not see accurate 979 00:25:41,360 --> 00:25:42,880 representation of themselves. 980 00:25:42,880 --> 00:25:44,680 And I be I believe in beholding 981 00:25:44,680 --> 00:25:46,040 you become change. 982 00:25:46,040 --> 00:25:47,200 So I don't need to preach. 983 00:25:47,200 --> 00:25:48,000 We don't preach. 984 00:25:48,000 --> 00:25:49,760 We don't preach. 985 00:25:49,760 --> 00:25:52,040 Anything except for we make them laugh. 986 00:25:52,040 --> 00:25:53,840 We tell the story, make them laugh, 987 00:25:53,840 --> 00:25:55,920 feel the heart. That's what we do. 988 00:25:56,920 --> 00:25:57,520 Because by 989 00:25:57,520 --> 00:25:59,360 beholding you become change 990 00:25:59,360 --> 00:26:00,560 they will get our spirit. 991 00:26:00,560 --> 00:26:01,760 They will get our positivity. 992 00:26:01,760 --> 00:26:03,160 They will see us 993 00:26:03,160 --> 00:26:04,760 just like we saw The Cosby Show. 994 00:26:04,760 --> 00:26:05,720 And we will feel like 995 00:26:05,720 --> 00:26:06,680 I could become a doctor. 996 00:26:06,680 --> 00:26:08,920 I can become a lawyer because I see. Yes. 997 00:26:09,440 --> 00:26:10,160 Yes. 998 00:26:10,160 --> 00:26:11,800 Barak Obama doesn't have to do one thing 999 00:26:11,800 --> 00:26:12,520 for black people. 1000 00:26:12,520 --> 00:26:15,280 He just has to sit in that position. 1001 00:26:15,280 --> 00:26:16,760 And he already accomplished 1002 00:26:16,760 --> 00:26:19,360 what he needed to accomplish. Yep. 1003 00:26:19,360 --> 00:26:20,920 Because I can become the president. 1004 00:26:20,920 --> 00:26:22,160 That's exactly right. 1005 00:26:22,160 --> 00:26:23,120 Brown Now 1006 00:26:23,120 --> 00:26:25,240 she is sitting on the highest courts. 1007 00:26:25,240 --> 00:26:26,600 She doesn't have to do a ruling 1008 00:26:26,600 --> 00:26:28,200 that I agree with 1009 00:26:29,040 --> 00:26:30,440 from this point on. 1010 00:26:30,440 --> 00:26:31,560 Our daughters know 1011 00:26:31,560 --> 00:26:33,520 they can sit on the highest court 1012 00:26:33,520 --> 00:26:34,160 by beholding. 1013 00:26:34,160 --> 00:26:35,080 We become change 1014 00:26:35,080 --> 00:26:36,320 so we can shift our culture. 1015 00:26:36,320 --> 00:26:36,880 We can shift 1016 00:26:36,880 --> 00:26:38,720 the trauma that we've been spewing 1017 00:26:38,720 --> 00:26:39,440 since slavery. 1018 00:26:39,440 --> 00:26:40,320 We can shift the trauma 1019 00:26:40,320 --> 00:26:41,240 that we have experienced 1020 00:26:41,240 --> 00:26:43,400 through drugs infiltrated in our homes. 1021 00:26:43,400 --> 00:26:44,840 We can shift the trauma 1022 00:26:44,840 --> 00:26:45,720 that we experience 1023 00:26:45,720 --> 00:26:48,680 as a family has broken up by beholding 1024 00:26:48,920 --> 00:26:50,640 and seeing that it's possible 1025 00:26:50,640 --> 00:26:52,520 for us to change the narrative. 1026 00:26:52,520 --> 00:26:55,400 What's a what is a theme? 1027 00:26:55,640 --> 00:26:56,200 A Google 1028 00:26:56,200 --> 00:26:59,280 ad that stands for What You Stand For 1029 00:26:59,320 --> 00:27:01,440 or the Onyx kind of brand. 1030 00:27:01,760 --> 00:27:02,560 What is that theme? 1031 00:27:02,560 --> 00:27:03,760 What does that saying and why. 1032 00:27:06,200 --> 00:27:07,840 A Google ad. It could be. 1033 00:27:07,840 --> 00:27:08,800 A Google ad. 1034 00:27:08,800 --> 00:27:11,640 It can be a it could just be a 1035 00:27:12,320 --> 00:27:14,320 a billboard that has a saying, 1036 00:27:14,640 --> 00:27:15,960 whatever you're saying is, 1037 00:27:15,960 --> 00:27:17,240 what does that say and why. 1038 00:27:17,240 --> 00:27:18,760 So if there was a billboard, 1039 00:27:18,760 --> 00:27:21,080 it would say that billboard would say 1040 00:27:21,080 --> 00:27:23,800 We each are loved 1041 00:27:23,800 --> 00:27:25,840 perfectly, eternally. 1042 00:27:27,120 --> 00:27:28,960 Mirthell Onyx, pleasure having you 1043 00:27:28,960 --> 00:27:31,280 on, please come on again, man. 1044 00:27:31,280 --> 00:27:32,720 All right, man, take care. 1045 00:27:32,720 --> 00:27:33,640 Thank you for having me.