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The old marketing funnel is broken (or at the very least has some holes in it). In this episode of The LeanScaper Podcast, Benji sits down with Marc Levesque of Webrunner Media to break down why contractors keep wasting money on leads, how to actually generate AND capture demand, and the exact steps to fix your “leaky funnel” before you pour more money into ads.
Timestamps:
0:00 – Why the old marketing funnel is broken
5:05 – Lead magnets, nurturing, and why it doesn’t work anymore
9:50 – The #1 mistake contractors make in marketing
14:18 – Why you need to think like a media company
17:43 – Stop wasting your content (do this instead)
23:20 – Paying for eyeballs works (here’s why)
27:26 – How to audit your own company
38:41 – The “10K contractor who wants $100K jobs” story
42:52 – Why most campaigns fail (leaky buckets)
49:51 – The two biggest wastes in contractor marketing