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On this episode of the Sales Transformation Podcast with Scott Sandland, a patented inventor and CEO of Cyrano.ai, founder and CEO of Hypnosummit & Hypnothoughts Live, and a 20-year clinical hypnotherapist.
Scott's AI makes selling play in a whole different playing field, creating a psychographic profile on every person based on words. Learn just how unique this approach is and how it will most likely how sales people approach their prospects.
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HIGHLIGHTS
01:57 Scott's journey from a CEO of a mental health clinic to a thought leader in Artificial Empathy
05:04 The jump from starting from scratch and how you can do it yourself learning from Scott's experience
07:22 The founding team who helped create the AI, how it became a real company, and how the AI works
16:08 How psychographics work as well as its benefits and strategies it can create
20:35 How to get in contact with Scott and learn more about his patented AI or anything under the sun
QUOTES
03:31 "I shut it all down because I realized we were getting to the people to late, and by the time people were working with me they were already off track. So I wanted to build a scalable tool to help prevent that from happening, and help people on a good track rather than clean up the pieces after they are a mess."
05:07 "There were absolutely hours, days, and weeks where I was like 'Oh I made a huge mistake,' I had predictable income and no homework. And I can't believe I took that for granted. Because I went from that to always having homework, and always having a to-do list, and all that stuff that comes with startup."
09:51 "What we're really focusing on is empathy and strategy. So our assessments are subjective in nature, and they can show up before, during, or after the call. And they're designed for the salesperson to listen to and get the feedback so that they can become better at their job."
15:18 "Speech is a behavior, and a lot of people don't think of that. People think behavior is like if you bought a thing or not, or your prior search history, or those kinds of things and everyone says 'the past is a great indicator of the future' which is fairly true. But the present is a really good indicator of the future also."
18:24 "Sellers are typically stuck with operating based on their own type, right? You know? How they make decisions and their more likely to win deals with people that are aligned with them. That makes decisions the way that they do, and this gives you the insights of sorta to tweak your approach or meet how the buyer would like to receive the information."
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Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!