If you’ve ever said a lower number than the one in your head, or discounted the second a client pushed back, this short one is for you. Vivianne names what she keeps watching brilliant people who left corporate do on repeat: most underpricing has nothing to do with confidence. It’s a skills gap and there's good news: skills gaps can close.
YOU WILL LEARN
- Why underpricing is a skills gap, not a character flaw
- How corporate taught you to find out what you were worth “on a letter from HR”
- The difference between building a price, protecting it with a contract, and staying in your body when a client goes quiet
- Why Vivianne refuses to “teach you to price from courage while then pressuring you to buy from fear”
YOU WILL BE READY TO
- Recognize when you’re performing on a sales call instead of actually connecting
- Separate the skills nobody handed you from your sense of worth
- Give yourself permission, even in the weeks where you feel full, to do less and honor what you need and want
If this resonated, share it with someone who keeps quoting less than the number in their head💙
Resources Mentioned:
-
Enough Guessing: Pricing and Sales Edition, two days on pricing and sales (January 21–22), with 20% of every ticket going to a group home for children affected by violence and neglect.
-
Dan Mall, Vivianne’s co-host on pricing frameworks.
-
Patrice Perkins, Vivianne’s business attorney.
-Follow Vivianne on
LinkedIn for more reflections on courage, entrepreneurship, and building a life that actually fits you.
What is Choose Courage Inc.?
We're reimagining business and workplace experiences with we-aint-afraid-to-go-there conversations. Choose Courage Inc. is an experience designed for leaders, entrepreneurs, and visionaries who are ready to break free from outdated norms and build workplaces, experiences, and businesses where people, creativity and courage come first.