Show Notes
On this week’s episode of Performance Delivered, we speak with Jan Risher, principal at Shift Key Content Marketing and Public Relations Agency. Jan has been a newspaper columnist since 2002, has been awarded an International Fellowship for journalism, and has taught English in six countries.
“You have to have the balance even on your own social media of giving people news that they can use, versus the occasional self-promotional item. But traditional media is just not going to, well, traditional media worth their salt is not going to pick up completely self-promotional items, period,” says Jan when asked what she means by “ditch your pitch”.
We speak with Jan about how she got her start in content marketing and PR, as well as…
- What traits make a story great and how a PR agency can help businesses identify which stories are worth telling
- Ways for businesses to improve on news judgment
- Tips for getting a story picked up or featured
- Methods for getting results with a smaller budget
- And more