The State of Retention Marketing | E45: Policy Holders, Premiums, and Buyer Personas

Insurance is probably one of the most competitive and difficult businesses to be in. It's a push category, and the lack of education doesn’t help its cause. Only once a year will the customer actively want to be touched base with, and that is at renewal. But what sets these 2 apart?

• (00:52) - More About The Insurance Landscape In India
• (07:27) - Their Strategies — Diving In Headfirst Or Playing It Safe?
• (13:25) - The Big Buyer Persona
• (19:03) - The Post-Purchase Game: What Metrics Do They Track?
• (25:12) - Selling Insurance: What Are Your Users Looking For?

What is The State of Retention Marketing ?

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.