Back on T-R-A-C-K

In this episode of Back on T-R-A-C-K, I sit down with Chloe Addis, Head of Marketing at Headley Media and Co-Host of B2B Marketers: Off The Record, to map out how to scale a highly personalized, multilingual demand-gen architecture.  

We dive into:

• The Multi-Brand Playbook: Managing audience trust and data compliance across 7 tech verticals and 32 languages.
• The Corporate Media Shift: Why Headley Media launched their own podcast, what they’ve learned two months in, and how they expect it to drive down-funnel sales alignment.
• The Linnworks and Zendbox Blueprint: What partner marketing with retail giants like Amazon teaches you about modern B2B positioning.  

Stop guessing your way through international expansion. It’s time to learn how an elite media builder structures her own growth engine.  

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.