Make Marketing Suck Less for Expertise-Driven Solo Businesses

“I've been thinking all that time I'm spending over here on social, and I'm not spending really any quality time with the people that voluntarily chose to be in my world by opting into my thing.”

Riddle me this, Batman.

Why do we spend so much time on marketing that leads nowhere vs. focusing on marketing that works to get clients?

 It's probably because everybody on the interwebs is screaming at you to do more marketing and do it on social media, when for so many people, that is just a waste of time. 

At least that's what my guest, Norma Frahn, found out. When she right-sized her marketing efforts, she realized that social media wasn’t better for business. She changed course.
 
Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)