Outsmart the Hustle


Episode Description: Discover why throwing money at ads isn't always the answer to your booking challenges. Learn how to audit your business fundamentals before investing in advertising to ensure you're amplifying success, not masking deeper issues.

Key Topics Covered:
  • Why ads act as a multiplier rather than a quick fix for business struggles
  • The importance of market differentiation before investing in advertising
  • Four key areas to audit in your business: brand messaging, portfolio, client experience, and social presence
  • How to identify if you've drifted from your core business strengths
Resources Mentioned:
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Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.


#CreativeEntrepreneur #BusinessStrategy #MarketingTips #BusinessGrowth #EntrepreneurMindset

What is Outsmart the Hustle?

Does your creative business struggle to bring in the right clientele and financial leverage, leaving you feeling stuck and frustrated? The Outsmart the Hustle podcast will show you how to turn hard work into smart work! I'm your host, Hannah McGinty, helping you focus on the high-impact moves that drive your business forward without the endless grind. Whether you've been running your business for 20 years or 20 minutes, I'm here to bring you clear, practical strategies from industry experts and successful entrepreneurs who know how to create a sustainable business. I've been running my creative video production business since 2019, where I primarily work in the wedding and event space. And since 2021, my business has continued to hit six figures in revenue. Now imagine that for yourself. What would it help you achieve in life if that meant your passion could turn into a consistent paycheck? Tune in each Tuesday for fresh insights, tools, and ideas to help you streamline, scale, and find freedom in your work—so you can build the business and life you truly want to live.