Chapter 8: Becoming An Industry Innovator

When opportunity comes knocking, will you answer the call?

In this episode, we delve into Norhart’s journey from being industry leaders to industry innovators. The company's willingness to take risks and explore innovative solutions has led them to great success, but how far will that success take them? 

Though accelerated growth looms right in front of them, the economy holds them back. Construction has always focused on overcoming obstacles, but adapting to challenges such as inflation and reduced funding from banks was never in the job description. 

To solve these complex problems, Norhart looks inward and empowers their employees to share their insights and solutions. Norhart’s mission to hire the best of the best has long been an initiative by the company, but these employees have fostered a culture of saying “It’s fun to do the impossible!” 

Tune in to this chapter of Zero to Unicorn to see how Norhart overcomes the obstacles in their path and embarks upon a journey of becoming an industry innovator.

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What is Zero to Unicorn?

A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone.

On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industry with a mission to positively impact the way people live.

But this isn’t a story of how to grow a business to a billion-dollar valuation. This tale is centered around a special group of people who are coming together to create something bigger than themselves. Despite several trials, the people of Norhart seek to make a positive impact on the world—and, ultimately, to do what every unicorn is born to do: make the impossible possible.

Join us weekly for this limited series chronicling the Kaeding family’s journey, from starting a family-owned business to becoming a unicorn with a business determined to do good.