Ep084 – Julian Warowioff, MD UK, Lemonaid | Happy growth; Why doing good and tasting great works | SATT

Today we meet the fascinating, budding social entrepreneur Julian Warowioff, the UK MD of Lemonaid Beverages.

He shares his inspiring journey from a desire to build a career on good foundations to being part of the senior leadership team of a successful global social enterprise brand.

We discover insights on social business, branding, market entry strategies, and the importance of authenticity and design in building a beloved product.

We find out how Julian and trusty suitcase hit the streets of Switzerland and the UK to build brand awareness and a retail footprint.

Julian shares insights on leadership, work-life balance, company culture, and growth strategies, emphasising the importance of self-care, authentic branding, and strategic expansion.

The SATT Team :)

#podcast #business #swimagainstthetide #growth #entrepreneurship

What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email [e-mail] and we will be in touch.