WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:01.020 Matt: Good. 00:00:02.040 --> 00:00:04.920 Morning or afternoon, or I don't know. 00:00:04.920 --> 00:00:06.540 Whenever you're listening to this, it doesn't really matter. 00:00:07.170 --> 00:00:08.910 Because this is the money lab podcast. 00:00:08.910 --> 00:00:09.809 My name is Matthew of NEC. 00:00:10.440 --> 00:00:15.300 Today is part two of the three part trilogy of the great 00:00:15.629 --> 00:00:17.700 website optimization experiment. 00:00:17.700 --> 00:00:20.520 This is the great website, optimize optimization experiment, 00:00:20.550 --> 00:00:22.590 number two, electric Boogaloo. 00:00:22.800 --> 00:00:24.419 And again, if you get that reference. 00:00:24.689 --> 00:00:26.099 Yeah, old, let's get into it. 00:00:40.110 --> 00:00:43.050 All yeah. 00:00:44.490 --> 00:00:45.960 Matt here we are. 00:00:46.019 --> 00:00:48.449 Welcome to the money lab podcast. 00:00:48.449 --> 00:00:49.350 I know we're back. 00:00:49.380 --> 00:00:50.040 That's great. 00:00:50.550 --> 00:00:51.300 I love doing it. 00:00:52.080 --> 00:00:53.190 I know you love listening to it. 00:00:53.430 --> 00:00:59.400 If you do love listening to it, hit me up on Twitter at Uneasy or shoot me an email. 00:00:59.610 --> 00:01:01.500 matt@moneylab.co. 00:01:01.500 --> 00:01:04.110 I want to hear from you before we get into today's. 00:01:04.200 --> 00:01:05.700 To to today's episode. 00:01:05.730 --> 00:01:07.950 This episode is brought to you by money lab itself. 00:01:08.220 --> 00:01:12.840 And I have a wonderful, wonderful cheat sheet that you can download for 100% 00:01:12.840 --> 00:01:17.340 free called the perfect blog post cheat sheet, and it will help you craft the 00:01:17.340 --> 00:01:19.710 perfect post that will rank and convert. 00:01:19.950 --> 00:01:20.910 And what do I mean by that? 00:01:21.360 --> 00:01:24.090 That's going to help you craft better posts so that you can 00:01:24.090 --> 00:01:25.740 gain more traffic on Google. 00:01:26.250 --> 00:01:31.470 You know, optimize that on page SEO, it's going to help you increase your 00:01:31.590 --> 00:01:35.040 affiliate link click-through rates so that you actually make more money. 00:01:35.820 --> 00:01:39.420 And it'll show you some of the things, actually, a lot of 00:01:39.420 --> 00:01:41.640 what came, uh, from the lot. 00:01:41.640 --> 00:01:42.840 A lot of what's in the perfect blog. 00:01:42.870 --> 00:01:47.250 Post cheat sheet is a result of these three optimization 00:01:47.250 --> 00:01:51.510 experiments I've done since 2000 eighteens over the last four years. 00:01:52.290 --> 00:01:55.080 All compiled into one PDF and possibly more. 00:01:56.130 --> 00:01:59.220 And finally, uh, you know, if you've got a digital products to sell, I can help 00:01:59.220 --> 00:02:01.260 you increase the conversion rate on that. 00:02:01.260 --> 00:02:04.020 And that's kind of what we're going to talk about in this episode specifically. 00:02:04.500 --> 00:02:05.010 Is. 00:02:05.640 --> 00:02:07.890 We're not really going to touch on affiliate marketing here. 00:02:07.890 --> 00:02:11.310 We're going to touch on selling digital products and how to increase 00:02:11.370 --> 00:02:12.750 the conversion rate of those. 00:02:12.989 --> 00:02:13.530 But. 00:02:14.310 --> 00:02:15.359 Here's the thing. 00:02:15.989 --> 00:02:17.340 Little spoiler alert. 00:02:18.900 --> 00:02:19.679 Didn't really work. 00:02:20.459 --> 00:02:23.820 Where it's a little, but, uh, there's a reason it didn't work is because 00:02:24.239 --> 00:02:28.769 the timing of this experiment, like I said, in the last episode, I run a 00:02:28.769 --> 00:02:30.600 seasonal business with swim university. 00:02:31.500 --> 00:02:35.310 So it really depends on when I'm doing these optimization tests. 00:02:35.609 --> 00:02:37.650 Because in the last experiment. 00:02:38.010 --> 00:02:42.540 I did it in April, which was kind of like right before pool season. 00:02:42.660 --> 00:02:42.959 Right. 00:02:42.989 --> 00:02:46.890 May, June, July is kind of my Season July is even when you 00:02:46.890 --> 00:02:48.239 start to kind of take her off. 00:02:48.510 --> 00:02:52.679 August is kind of dead September picks back up with pool closings, 00:02:52.709 --> 00:02:54.929 but then after that, it's kind of done for them for the year. 00:02:55.799 --> 00:02:59.340 Um, so I think it was better than I did it in April. 00:02:59.370 --> 00:03:02.760 This time I did it in kind of the end of July. 00:03:02.910 --> 00:03:05.670 So it was kind of past, uh, the prime pool season. 00:03:05.700 --> 00:03:06.239 If you will. 00:03:06.720 --> 00:03:09.540 So as far as the conversion rates are concerned, Uh, 00:03:09.600 --> 00:03:11.250 didn't really increase them. 00:03:11.730 --> 00:03:14.459 That said a lot of what I did in 2018. 00:03:14.459 --> 00:03:16.200 This was all done in. 00:03:16.799 --> 00:03:17.880 2020. 00:03:18.269 --> 00:03:21.810 So I updated this, uh, August 18th, 2020. 00:03:21.810 --> 00:03:21.989 Wow. 00:03:21.989 --> 00:03:23.670 Did I really do this during the frigging? 00:03:24.209 --> 00:03:25.799 You know, you know, Yeah. 00:03:27.090 --> 00:03:27.929 I guess I did. 00:03:28.799 --> 00:03:29.609 I guess I did. 00:03:31.560 --> 00:03:32.579 Um, so. 00:03:33.780 --> 00:03:35.790 There are some really good things. 00:03:35.790 --> 00:03:37.380 There are actually some things that I did. 00:03:37.799 --> 00:03:40.890 In this experiment that I honestly think. 00:03:41.579 --> 00:03:43.620 Led to more sales in the future. 00:03:44.070 --> 00:03:47.820 But I couldn't see that at the time, because it was just the, the, 00:03:48.179 --> 00:03:50.489 the buyer frenzy was incorrect. 00:03:50.850 --> 00:03:53.310 But I think the things that I did in the, in this year, 00:03:53.640 --> 00:03:54.840 Certainly paid off. 00:03:55.380 --> 00:04:00.959 Uh, you know, in 2021, Also there's, uh, something that I 00:04:00.959 --> 00:04:04.980 did not mention between 2018. 00:04:05.340 --> 00:04:08.850 And 2020 when we're, when this experiment took place. 00:04:09.780 --> 00:04:13.980 Uh, we're specifically going to talk about, and I just want to read you. 00:04:14.429 --> 00:04:19.200 Again, Can I double my revenue on my website without adding any new 00:04:19.200 --> 00:04:23.640 products, doing it by optimizing what's already there using free online tools. 00:04:23.640 --> 00:04:26.610 So this is literally a sequel of the last. 00:04:26.970 --> 00:04:27.660 Experiment. 00:04:28.140 --> 00:04:29.520 Now part three. 00:04:30.060 --> 00:04:31.080 Is not a sequel. 00:04:31.410 --> 00:04:32.040 Or sorry. 00:04:32.850 --> 00:04:35.460 It's, it's not a, uh, yeah, it's not a SQL. 00:04:35.670 --> 00:04:37.110 It's kind of a totally different thing. 00:04:37.830 --> 00:04:43.080 We it's almost like, uh, you know, it was re-imagined, it's a remake, if you will. 00:04:43.560 --> 00:04:43.920 Okay. 00:04:45.660 --> 00:04:47.190 You know, it's like Mary Poppins to. 00:04:47.910 --> 00:04:53.940 Or, or drastic world, I guess this is that a re is that like a re-imagining of now? 00:04:53.940 --> 00:04:54.450 Because the. 00:04:55.380 --> 00:04:56.400 That took place prior. 00:04:56.400 --> 00:04:57.420 It's like Spiderman. 00:04:58.350 --> 00:04:59.160 Like any of them. 00:05:00.210 --> 00:05:01.560 Anyway, it doesn't matter. 00:05:01.830 --> 00:05:02.160 Okay. 00:05:02.160 --> 00:05:02.700 So. 00:05:03.360 --> 00:05:06.780 Uh, what's the goal here and this experiment, I'm only focusing 00:05:06.780 --> 00:05:08.910 on increasing product sales. 00:05:08.910 --> 00:05:12.120 We're not talking about a affiliate marketing. 00:05:12.510 --> 00:05:15.870 Uh, this was the year that Amazon, Amazon actually slashed 00:05:15.870 --> 00:05:20.550 my commissions in 2020, like right at the beginning of the pandemic. 00:05:21.000 --> 00:05:23.520 And kind of fucked me and everybody else over. 00:05:24.090 --> 00:05:29.010 So, uh, just, you know, I honestly, if I'm being honest with you right 00:05:29.010 --> 00:05:30.750 now, like I don't really focus on. 00:05:31.140 --> 00:05:33.900 Affiliate marketing all that much, you know, it's kind of like, 00:05:35.100 --> 00:05:36.000 You know, who cares? 00:05:36.720 --> 00:05:37.800 It's just bonus money. 00:05:37.800 --> 00:05:41.130 To me, I'm more concerned about my own products now. 00:05:42.000 --> 00:05:42.330 Okay. 00:05:42.330 --> 00:05:43.380 So if we go. 00:05:44.220 --> 00:05:46.470 Uh, thinking back to. 00:05:47.310 --> 00:05:53.340 Uh, 2019, August, 2019 to be specific, I did something that was. 00:05:54.180 --> 00:05:54.810 Pretty. 00:05:55.650 --> 00:05:58.140 Uh, significant to my business. 00:05:59.310 --> 00:05:59.820 Okay. 00:06:00.450 --> 00:06:06.150 I switched from using Gumroad as, as what I was selling my products through 00:06:06.690 --> 00:06:10.740 and I switched to a company called podia or, or as I like to call it. 00:06:10.920 --> 00:06:11.520 Podia. 00:06:12.210 --> 00:06:12.990 Because I'm from. 00:06:14.100 --> 00:06:15.510 You know, south Jersey. 00:06:16.650 --> 00:06:17.940 Uh, so podia. 00:06:18.960 --> 00:06:22.320 Is, and kind of an all-in-one platform now. 00:06:23.940 --> 00:06:30.540 What's crazy is if we go back to what I was, uh, you know, back to that, um, That 00:06:30.540 --> 00:06:32.940 post before, you know, the first thing. 00:06:33.420 --> 00:06:38.460 I want to say, uh, Let me just let me just try to scroll back, see if I can find it. 00:06:38.580 --> 00:06:39.000 Okay. 00:06:40.350 --> 00:06:48.000 So you, so you know that I made $35,000 roughly in product revenue in 2017. 00:06:48.990 --> 00:06:51.930 Well, I'm happy to report in 2020. 00:06:52.410 --> 00:06:54.930 That just in June. 00:06:55.890 --> 00:06:59.040 In one month I made 44,000. 00:06:59.430 --> 00:06:59.910 So. 00:07:01.020 --> 00:07:06.030 All year going from 35,000 all the way up to $44,000 a month. 00:07:06.390 --> 00:07:07.530 Well, in June. 00:07:07.530 --> 00:07:09.090 So again, seasonal, right? 00:07:09.090 --> 00:07:10.200 That's like peak month. 00:07:10.620 --> 00:07:11.040 Okay. 00:07:11.460 --> 00:07:15.030 And that was a big increase over even last year's numbers. 00:07:15.390 --> 00:07:15.780 Okay. 00:07:16.500 --> 00:07:17.100 Now. 00:07:17.760 --> 00:07:19.260 The part three of this. 00:07:19.710 --> 00:07:24.060 Um, I think it's going even up even more and I did all kinds of shit for that one. 00:07:24.780 --> 00:07:25.560 So. 00:07:27.090 --> 00:07:28.560 Uh, just kind of going back. 00:07:29.520 --> 00:07:34.710 I, you know, back in the other experiment, I had just a pool care handbook 00:07:34.710 --> 00:07:37.230 that was $49 and a hot tub handbook. 00:07:37.230 --> 00:07:38.250 That was $49. 00:07:38.250 --> 00:07:39.330 I increased the price. 00:07:39.570 --> 00:07:43.290 I added a third product called the ultimate money saving guide for pool 00:07:43.290 --> 00:07:46.320 owners and I'm priced out at $24. 00:07:46.620 --> 00:07:47.130 Okay. 00:07:47.760 --> 00:07:49.320 So that's how this money was made. 00:07:50.820 --> 00:07:56.340 Uh, now I'm pretty sure now I'm not I'm I'm a little bit like taken. 00:07:56.370 --> 00:07:57.510 I was reading this. 00:07:58.350 --> 00:07:59.910 And I'm pretty sure. 00:07:59.910 --> 00:08:00.990 Yeah, there was a course. 00:08:01.170 --> 00:08:03.180 Uh, involved with this too. 00:08:03.480 --> 00:08:05.040 So I'm trying to look. 00:08:05.820 --> 00:08:07.050 To see if. 00:08:08.040 --> 00:08:15.150 You know, Uh, yeah, so, so the 2020 plan was to just increase. 00:08:16.680 --> 00:08:18.120 You know, obviously gather. 00:08:18.870 --> 00:08:20.910 Milestones and data, right. 00:08:21.150 --> 00:08:23.730 Total page views broken down by page with pages. 00:08:23.760 --> 00:08:26.220 We're getting the most click through rate to my sales page. 00:08:26.550 --> 00:08:28.710 And then, uh, the total. 00:08:29.100 --> 00:08:32.039 Page count on my sales page and then how many visitors convert to a sale. 00:08:32.039 --> 00:08:36.390 So basically, you know, how many people can I increase going to my sales page? 00:08:36.390 --> 00:08:39.299 And then how many people in the sales page can I increase into customers? 00:08:39.780 --> 00:08:41.250 It's kind of that kind of thing there. 00:08:41.549 --> 00:08:44.610 My optimization task force, basically to improve the click through rate 00:08:44.610 --> 00:08:47.880 from articles to sales page, and then improve conversions on the sales page. 00:08:47.910 --> 00:08:49.079 Really, really simple stuff. 00:08:49.140 --> 00:08:49.439 Okay. 00:08:49.829 --> 00:08:55.709 Um, Not really, really much to do here, but this was one of the more frustrating. 00:08:56.610 --> 00:08:59.760 Experiments that I've done because it involved a lot of AB testing. 00:09:00.120 --> 00:09:07.740 Now, the big thing I think, uh, that I started with is improving the 00:09:07.740 --> 00:09:10.110 click through rate from my articles. 00:09:10.860 --> 00:09:11.939 To my sales page. 00:09:11.969 --> 00:09:15.839 Again, same thing I did in the first challenge or the first experiment. 00:09:16.199 --> 00:09:16.890 Except. 00:09:18.150 --> 00:09:19.800 I just want it. 00:09:20.699 --> 00:09:25.829 More data to work with on the sales page so that I could increase the conversion 00:09:25.829 --> 00:09:29.939 rate on the sales page and, and, and, you know, just having more people. 00:09:29.939 --> 00:09:33.540 I put eyeballs on the sales page would mean that I would just 00:09:33.540 --> 00:09:34.589 have more data to work with. 00:09:34.620 --> 00:09:38.520 So if I did an AB test on the sales page, I might have a result 00:09:38.670 --> 00:09:40.319 faster, if that makes sense. 00:09:40.560 --> 00:09:40.890 Okay. 00:09:41.219 --> 00:09:41.849 So. 00:09:42.480 --> 00:09:47.579 Uh, Again, I used Google optimize to do this because it's a free tool. 00:09:48.719 --> 00:09:50.400 Uh, and this was something I. 00:09:51.839 --> 00:09:53.310 I guess, I, you know, again, 00:09:53.430 --> 00:09:59.069 Uh, using a tool like Google optimize is, um, It's a little frustrating because. 00:09:59.910 --> 00:10:03.510 It's not as easy as just putting, putting the code on your page and, 00:10:03.870 --> 00:10:07.770 uh, saying to Google optimize, okay, I want this page to be different. 00:10:07.770 --> 00:10:08.819 Here's how I want it to be different. 00:10:09.030 --> 00:10:11.339 And I want you to track conversions on clicking this button. 00:10:11.670 --> 00:10:15.719 You kind of have to have that all set up in Google analytics first, 00:10:15.780 --> 00:10:18.900 before, you know, you have to have your goals set up in Google analytics 00:10:18.900 --> 00:10:20.969 before you can use Google optimize. 00:10:21.630 --> 00:10:24.930 And with Google optimize, it's gonna slow down your site. 00:10:24.930 --> 00:10:28.740 So just be aware that if you're going to do these experiments, You know, 00:10:29.010 --> 00:10:31.860 If you're going to have some issues with page speed. 00:10:33.030 --> 00:10:33.810 I mean, that's just the. 00:10:34.410 --> 00:10:37.920 You know, you think because Google owns Google optimize. 00:10:38.310 --> 00:10:41.280 That they would, you know, make it a little faster. 00:10:42.360 --> 00:10:44.819 Perhaps, but I guess with the amount of. 00:10:45.360 --> 00:10:48.300 You know, processing that needs to be done in order to create this. 00:10:48.300 --> 00:10:49.079 It's it's tough. 00:10:49.530 --> 00:10:51.839 Uh, So, what are you going to do? 00:10:52.620 --> 00:10:53.130 What are you going to do? 00:10:54.240 --> 00:10:55.410 Uh, okay. 00:10:55.500 --> 00:10:59.069 So I, this is where I want to talk about like frustration points 00:10:59.099 --> 00:11:00.540 and really not understanding. 00:11:00.540 --> 00:11:01.500 And I'll be honest with you. 00:11:01.500 --> 00:11:02.969 Like not understanding AB testing. 00:11:02.969 --> 00:11:04.709 I tried a lot of multi-variant testing. 00:11:05.189 --> 00:11:07.500 And I just don't have the traffic for that. 00:11:07.530 --> 00:11:09.569 What's your, like, you know, if you know how. 00:11:10.170 --> 00:11:11.160 It's a lot of traffic. 00:11:11.430 --> 00:11:13.380 You know, it's 5 million visitors a year. 00:11:13.800 --> 00:11:14.699 There's a lot of people. 00:11:15.599 --> 00:11:19.319 But trying to do five different headlines. 00:11:21.240 --> 00:11:27.599 You know, It's just to try one or, you know, try to a B, not ABC. 00:11:27.599 --> 00:11:28.530 D E F G. 00:11:28.740 --> 00:11:29.010 Okay. 00:11:29.790 --> 00:11:31.380 Like I did those big mistake. 00:11:31.890 --> 00:11:32.280 Okay. 00:11:32.280 --> 00:11:38.040 So I first, there was, there was like, so I had these like, um, these display boxes 00:11:38.040 --> 00:11:39.630 that appear in the middle of my posts. 00:11:40.050 --> 00:11:42.689 Uh, these are all custom coded by me. 00:11:43.140 --> 00:11:44.099 With a short code. 00:11:44.640 --> 00:11:47.550 And I just add the short code to the middle of the post. 00:11:47.640 --> 00:11:49.500 And it's a, it's a promotes my product. 00:11:50.849 --> 00:11:52.860 It's the same on every single page. 00:11:52.890 --> 00:11:55.740 So if I change one thing on one page, it changes. 00:11:55.770 --> 00:11:57.360 I don't all the pages that makes sense. 00:11:57.390 --> 00:12:02.130 It's not like I have a specific sales box, you know, on specific 00:12:02.130 --> 00:12:05.939 pages, but the hat that has different copy and images of whatever. 00:12:06.240 --> 00:12:08.040 It's the same, all the way through. 00:12:08.910 --> 00:12:09.900 Probably fine. 00:12:09.900 --> 00:12:14.010 Cause I don't like the idea of having different copy on every single page 00:12:14.010 --> 00:12:16.439 and then trying to optimize per page. 00:12:16.469 --> 00:12:21.209 I like trying to optimize site-wide make big swaths changes and see what happens. 00:12:21.900 --> 00:12:25.170 Uh, and I really sort of micro tested this. 00:12:25.170 --> 00:12:27.449 So the way that the I'll try to explain it. 00:12:28.170 --> 00:12:33.209 The way that the box looks right now or at the start of this test. 00:12:33.719 --> 00:12:34.740 Is you had. 00:12:35.310 --> 00:12:38.699 On the left side, you had my handbooks. 00:12:38.730 --> 00:12:41.550 It was a big, uh, image of my book, right? 00:12:41.579 --> 00:12:42.120 The cover. 00:12:42.689 --> 00:12:45.839 And then on the right side, you had a headline. 00:12:46.650 --> 00:12:50.579 Which the headline, in my case, red frustrated by adding chemicals and trying 00:12:50.579 --> 00:12:52.860 to keep your pool clear all the time. 00:12:52.890 --> 00:12:53.579 Question mark. 00:12:54.120 --> 00:12:56.550 And then a two sentence. 00:12:57.030 --> 00:12:58.020 Little description. 00:12:58.439 --> 00:13:01.410 Which red, like right underneath the headline, which read on 00:13:01.439 --> 00:13:02.699 still, still on the right side. 00:13:03.360 --> 00:13:07.589 We cut out all the confusion of pull maintenance in this easy to read 00:13:07.620 --> 00:13:09.180 illustrated ebook and video course. 00:13:09.180 --> 00:13:11.579 And it'll help you save a hundred dollars on pool care right away. 00:13:12.329 --> 00:13:15.599 And then it had click here to learn more button underneath that. 00:13:15.990 --> 00:13:19.680 And I literally had the words click here to learn more all in 00:13:19.680 --> 00:13:24.030 the button and my thought process behind adding all that insane. 00:13:24.089 --> 00:13:25.920 Uh, Call to action. 00:13:26.819 --> 00:13:31.949 Is because I think a lot of my viewers, or I know a lot of my readers are older. 00:13:32.400 --> 00:13:34.680 And I just needed to be very explicit. 00:13:34.709 --> 00:13:36.150 Click here, grandma. 00:13:38.819 --> 00:13:40.410 Uh, and I think it works. 00:13:40.530 --> 00:13:41.130 I mean, I don't know. 00:13:41.400 --> 00:13:45.569 So I, I did some, I, I first I wanted to try five different headline 00:13:45.569 --> 00:13:49.469 formulas, Abe Merrell multi-variant test that then tried like five different 00:13:49.469 --> 00:13:51.209 images to see which one would work. 00:13:51.780 --> 00:13:55.560 And then descriptions and then button, CTA color, all that stuff. 00:13:55.920 --> 00:13:56.550 Um, 00:13:58.020 --> 00:13:58.860 In hindsight. 00:13:59.790 --> 00:14:02.550 I think I should have just done. 00:14:03.180 --> 00:14:05.040 Instead of trying to micro test. 00:14:05.520 --> 00:14:07.079 Each one of those pieces. 00:14:07.770 --> 00:14:11.010 Uh, I would have one started with the image. 00:14:11.040 --> 00:14:13.410 If I was going to test anything big, it would have been the image. 00:14:13.740 --> 00:14:14.819 Then the headline. 00:14:15.240 --> 00:14:16.829 I don't think descriptions really matter. 00:14:16.829 --> 00:14:18.150 I don't think buttons. 00:14:18.540 --> 00:14:19.589 Uh, really matter. 00:14:19.620 --> 00:14:22.230 It's like, you're, you're just splitting hairs at that point. 00:14:22.829 --> 00:14:24.750 You know, I think. 00:14:25.140 --> 00:14:27.630 If I were to do this experiment over again. 00:14:29.040 --> 00:14:33.660 I would have created completely different ads, like different headline. 00:14:34.230 --> 00:14:35.610 A different image. 00:14:36.150 --> 00:14:37.709 Different tax different color. 00:14:37.770 --> 00:14:39.329 You know, completely change it. 00:14:39.870 --> 00:14:42.000 The other thing I probably would have done. 00:14:42.120 --> 00:14:44.010 And I know that's one test I would have done. 00:14:44.550 --> 00:14:47.370 The other one I would have done is just images. 00:14:47.550 --> 00:14:50.490 I would have just, just focused on image and trying to get 00:14:50.490 --> 00:14:52.110 people to stop the scroll. 00:14:52.680 --> 00:14:54.120 It's the same principles. 00:14:54.120 --> 00:14:57.660 I'm kind of learning over at Facebook when I'm doing Facebook ads and AB testing. 00:14:57.660 --> 00:14:58.050 Those. 00:14:58.530 --> 00:15:04.560 The biggest bang for your buck when it comes to AB testing ads for Facebook is 00:15:04.560 --> 00:15:10.050 the media is like the image or the video and, and, and comparing video to images. 00:15:10.050 --> 00:15:13.140 All of those things, that's going to be really the biggest bang for your buck. 00:15:13.469 --> 00:15:14.430 The text. 00:15:15.150 --> 00:15:19.050 It's important, but it's not going to like really move the needle as 00:15:19.050 --> 00:15:21.000 much as your image is going to be. 00:15:21.329 --> 00:15:24.420 And so I would have tested that now headlines are super important. 00:15:24.599 --> 00:15:27.420 I don't think they're as important on Facebook because they're kind 00:15:27.420 --> 00:15:29.310 of the last thing you see in an ad. 00:15:29.579 --> 00:15:33.060 Whereas on this, it's kind of the first thing you see on the ad or 00:15:33.060 --> 00:15:34.380 the second thing you see on an ad. 00:15:34.620 --> 00:15:38.670 So I do think headlines are important, but I would have done AB testing. 00:15:38.819 --> 00:15:39.209 Okay. 00:15:39.569 --> 00:15:42.540 Instead, if you go to read this post, which you can read at money, 00:15:42.540 --> 00:15:47.459 lab.co/website-optimization-to the L the number two. 00:15:48.089 --> 00:15:53.219 Um, You'll see that I just like, kinda just kept bashing 00:15:53.250 --> 00:15:54.329 my head against the wall. 00:15:54.630 --> 00:15:55.079 Right. 00:15:55.560 --> 00:15:59.280 And I was, I was following miles Beckler who was helping me 00:15:59.280 --> 00:16:01.170 kind of through these AB tests. 00:16:01.230 --> 00:16:05.010 I don't think we, I don't think we were, yeah, he was helping me, but basically. 00:16:05.370 --> 00:16:08.790 You know, he runs a, a split test for seven days. 00:16:09.420 --> 00:16:15.060 And then, you know, he's looking for, uh, seven days are really two weeks with 00:16:15.060 --> 00:16:16.800 two Saturdays, two Wednesdays, et cetera. 00:16:17.010 --> 00:16:19.530 And then he wants to see a total of 500 conversions or a 00:16:19.530 --> 00:16:21.209 minimum of a thousand visits. 00:16:21.719 --> 00:16:22.890 And I'm like, holy crap. 00:16:22.920 --> 00:16:23.040 Like. 00:16:23.760 --> 00:16:25.110 Like visits. 00:16:25.110 --> 00:16:27.089 I can do 500 conversions. 00:16:27.150 --> 00:16:28.530 That would be, that'd be great. 00:16:28.560 --> 00:16:29.910 If I could to get that in two weeks. 00:16:30.329 --> 00:16:31.439 Uh, for this post. 00:16:31.860 --> 00:16:32.550 So. 00:16:33.390 --> 00:16:35.069 Yeah, I tried that. 00:16:35.069 --> 00:16:39.180 And then, uh, I just, you know, created better. 00:16:39.540 --> 00:16:42.569 Uh, You know, and, and kind of going back. 00:16:42.569 --> 00:16:46.740 What I was saying is I, I micro test it, all these little pieces of this little ad. 00:16:47.699 --> 00:16:50.189 But I should have been testing the whole frigging thing, 00:16:50.189 --> 00:16:51.360 like the whole thing at once. 00:16:51.630 --> 00:16:58.770 And so, uh, Jay Abraham has a, uh, a mantra that's test screams, not whispers. 00:16:59.219 --> 00:16:59.490 Right? 00:16:59.490 --> 00:17:03.389 So test like completely different headlines colors. 00:17:03.810 --> 00:17:08.220 But I changed, like the image I changed the text, uh, changed the headline. 00:17:08.250 --> 00:17:09.599 It changed the button that made it bigger. 00:17:09.629 --> 00:17:10.980 I made it different colors. 00:17:11.579 --> 00:17:13.109 Uh, still nothing. 00:17:13.619 --> 00:17:15.210 You know, like I got. 00:17:16.020 --> 00:17:16.619 Excuse me. 00:17:17.490 --> 00:17:19.260 I got like a zero. 00:17:20.339 --> 00:17:24.780 Point zero three conversion rate, like increase as like, okay. 00:17:25.260 --> 00:17:26.730 Not really moving. 00:17:27.240 --> 00:17:27.839 The needle here. 00:17:27.839 --> 00:17:31.080 And I started getting kind of too in my head. 00:17:31.560 --> 00:17:36.629 Or I was like, Started to ask questions to the audience and 00:17:36.870 --> 00:17:39.000 trying to use their words and. 00:17:39.780 --> 00:17:40.649 It just like. 00:17:42.270 --> 00:17:46.260 Sometimes I think it, you know, we just tend to over complicate 00:17:46.260 --> 00:17:47.490 things as human beings. 00:17:48.210 --> 00:17:52.139 You know, and, and it's just like, The other thing is. 00:17:52.680 --> 00:17:54.090 Maybe I'm maybe it's just me. 00:17:54.720 --> 00:17:58.139 But I feel like, I mean, I, I mean, I fucking did word clouds. 00:17:58.830 --> 00:18:03.780 I know what words these people use, um, been in the industry for forever. 00:18:04.110 --> 00:18:04.409 Like. 00:18:04.920 --> 00:18:06.090 What's my word cloud. 00:18:06.090 --> 00:18:06.360 Got it. 00:18:06.389 --> 00:18:08.940 My word cloud came up maintenance. 00:18:09.510 --> 00:18:11.340 Pool clean. 00:18:11.340 --> 00:18:12.389 That's like, come on, man. 00:18:12.389 --> 00:18:13.950 Like you didn't need. 00:18:14.550 --> 00:18:15.450 You didn't need that. 00:18:15.780 --> 00:18:16.139 You know? 00:18:16.139 --> 00:18:18.510 And, and I thought I was doing all this research. 00:18:18.540 --> 00:18:20.220 I thought I was collecting all this data. 00:18:20.760 --> 00:18:22.889 It's a fucking waste of time, honestly. 00:18:23.639 --> 00:18:24.840 You know, your audience. 00:18:25.620 --> 00:18:27.000 I hope, you know, your audience. 00:18:28.500 --> 00:18:31.230 You've probably had engagement with them in some capacity. 00:18:31.710 --> 00:18:31.980 Right. 00:18:32.010 --> 00:18:32.639 You know, you. 00:18:32.850 --> 00:18:37.800 I hope you're in your industry that you're writing about and perhaps you're not, and 00:18:37.800 --> 00:18:40.889 you need to do a little bit more research, but I don't think you need to talk to 00:18:40.889 --> 00:18:43.889 that many people in order to find out, you know, what they're struggling with. 00:18:43.920 --> 00:18:44.610 It's pretty obvious. 00:18:44.610 --> 00:18:46.139 And especially in my industry, 00:18:46.530 --> 00:18:49.560 Uh, which is like, ah, my pool is not clear or like I'm tired 00:18:49.560 --> 00:18:50.909 of dealing with water, chemistry. 00:18:51.300 --> 00:18:52.800 It's pretty, pretty obvious. 00:18:53.159 --> 00:18:55.800 You know, it's like, there's really not that many other things. 00:18:55.830 --> 00:18:56.280 It could be. 00:18:56.790 --> 00:18:57.360 So. 00:18:58.590 --> 00:19:00.210 I know that the outcome they want. 00:19:00.810 --> 00:19:03.330 I know what they are struggling with. 00:19:03.360 --> 00:19:07.290 And for some reason I thought, oh, it's gotta be something I'm not tapping into. 00:19:07.440 --> 00:19:08.639 It's got to be something hidden. 00:19:08.940 --> 00:19:11.340 It's not it's right there under, on the, on the surface. 00:19:12.030 --> 00:19:14.159 Uh, So, yeah. 00:19:15.060 --> 00:19:19.620 Um, I was just testing all kinds of different things, but I will say 00:19:19.649 --> 00:19:22.710 that one of the best things to come. 00:19:23.730 --> 00:19:26.520 Uh, there was two, two, I think maybe I'll say two things that 00:19:26.520 --> 00:19:28.230 came from this experiment that I. 00:19:29.340 --> 00:19:34.080 Firmly believe in today, it is like it's a Liddell fight in my brain 00:19:34.200 --> 00:19:36.180 as the right way to do something. 00:19:36.780 --> 00:19:37.110 Okay. 00:19:37.620 --> 00:19:38.700 The first thing. 00:19:39.690 --> 00:19:40.620 His site design. 00:19:41.100 --> 00:19:41.639 Aye. 00:19:42.450 --> 00:19:44.010 If somebody had to point it out to me. 00:19:44.340 --> 00:19:45.389 And this was before. 00:19:45.389 --> 00:19:46.530 Was this before? 00:19:46.560 --> 00:19:48.840 Yeah, no, I was doing lasso right. 00:19:49.200 --> 00:19:49.680 So. 00:19:51.000 --> 00:19:52.590 I had been working on. 00:19:53.280 --> 00:19:55.110 Doing the redesign of lasso. 00:19:55.830 --> 00:19:57.389 Which is a plugin that I worked on. 00:19:57.420 --> 00:19:58.470 It's an affiliate marketing plugin. 00:19:58.470 --> 00:20:04.139 If you want it go to money, lab.co/lasso, but I was working on designing a UI. 00:20:04.560 --> 00:20:07.649 For technically a plugin, but really like a SAS product. 00:20:07.920 --> 00:20:11.550 And I had never really built a UI before, or had to think about 00:20:11.580 --> 00:20:14.220 building UI for paying users. 00:20:14.820 --> 00:20:17.340 And I started looking into. 00:20:18.120 --> 00:20:21.389 Uh, Google's material design and I actually have a whole 00:20:21.389 --> 00:20:22.770 post on money lab about this. 00:20:22.770 --> 00:20:24.990 If you want to read it, it's a. 00:20:26.370 --> 00:20:29.610 Oh, before I forget, uh, it is under. 00:20:30.300 --> 00:20:31.740 I think SAS make-over. 00:20:31.889 --> 00:20:32.250 Yeah. 00:20:32.250 --> 00:20:33.570 So it's called extreme makeover. 00:20:33.570 --> 00:20:34.409 SAS edition. 00:20:34.980 --> 00:20:37.860 As the name of the post and in that post. 00:20:38.520 --> 00:20:42.930 I talk about how I learned about this really basic color structure 00:20:43.020 --> 00:20:45.030 of a website to not confuse people. 00:20:45.899 --> 00:20:49.620 And I had applied that information. 00:20:49.680 --> 00:20:53.220 I had applied everything I learned to the lasso UI, but I had not yet 00:20:53.220 --> 00:20:55.350 applied it to any of my own sites. 00:20:55.800 --> 00:20:57.060 So swimming diversity. 00:20:57.780 --> 00:21:01.290 Has always been a combination of four colors. 00:21:01.409 --> 00:21:03.659 It's been blue as the primary color. 00:21:04.080 --> 00:21:06.000 Orange as my secondary color. 00:21:06.030 --> 00:21:09.000 And that's literally those two are the two colors in the logo. 00:21:09.780 --> 00:21:13.230 And then there's the white background and the black text, right. 00:21:14.280 --> 00:21:17.040 Those have always been the four colors of swimming diversity, 00:21:17.220 --> 00:21:20.820 however, My stupid brain. 00:21:21.270 --> 00:21:24.659 And this is not stupid, but it's, it's just like my brain. 00:21:25.680 --> 00:21:28.320 Thought that button should be green. 00:21:28.860 --> 00:21:29.310 Right. 00:21:29.550 --> 00:21:30.840 Because green means go. 00:21:31.290 --> 00:21:32.310 And buttons are green. 00:21:32.850 --> 00:21:34.530 So that's what I thought. 00:21:35.399 --> 00:21:38.370 And so I ended up making all the buttons on the site. 00:21:38.670 --> 00:21:39.480 Green. 00:21:41.040 --> 00:21:46.409 And then not using the primary color enough and then kind of ignoring. 00:21:46.740 --> 00:21:47.850 The secondary color. 00:21:48.870 --> 00:21:51.030 I think I maybe had the button. 00:21:51.600 --> 00:21:56.820 For subscribing to the email newsletter orange, but then everything in the post. 00:21:57.570 --> 00:21:58.740 That had a button like this. 00:21:58.770 --> 00:22:01.620 Um, this ad I did had a green button. 00:22:02.790 --> 00:22:03.300 And. 00:22:04.620 --> 00:22:07.320 Somebody had pointed it out to me like, Hey man, like, you know, on 00:22:07.320 --> 00:22:10.139 your site, your, your, your color structure is all over the place. 00:22:10.139 --> 00:22:12.210 Like, you know, is that important? 00:22:12.600 --> 00:22:14.129 Is that going to move the needle? 00:22:15.000 --> 00:22:16.889 I think it's one. 00:22:16.889 --> 00:22:21.090 I think it just makes psychologically everything more clear. 00:22:21.180 --> 00:22:21.540 Right? 00:22:21.540 --> 00:22:24.840 It's like, I know I came to the site and I see an orange button. 00:22:25.139 --> 00:22:29.639 And now I, whenever I see a, an orange color it's signifying to the, to the 00:22:29.670 --> 00:22:31.530 person, especially the new person. 00:22:32.040 --> 00:22:34.110 Especially the person who's never been to your site before. 00:22:34.560 --> 00:22:36.540 They know that that button means. 00:22:36.870 --> 00:22:38.940 I'm going to click it and it's gonna take me somewhere or it's 00:22:38.940 --> 00:22:40.649 gonna, it's a, it's a button, right? 00:22:40.800 --> 00:22:41.490 Aren't as button. 00:22:43.020 --> 00:22:47.700 Um, thankfully the primary color being blue for some university, 00:22:47.700 --> 00:22:49.080 that's always the link color. 00:22:49.080 --> 00:22:49.320 Right. 00:22:49.320 --> 00:22:51.840 And that's a, that, that is one of those things where it's like 00:22:51.870 --> 00:22:55.320 everyone sees the logos as, or sorry, seasoned links as blue. 00:22:56.009 --> 00:22:58.859 Uh, I didn't want to make the links orange because then they're 00:22:58.859 --> 00:23:00.419 really, really difficult to see. 00:23:00.629 --> 00:23:01.799 And so I stuck with blue there. 00:23:02.520 --> 00:23:05.129 Now, if you look at money lab and the color structure there. 00:23:05.580 --> 00:23:06.930 I have it's a four. 00:23:07.110 --> 00:23:08.910 You know, it's a four-piece color structure as well. 00:23:09.210 --> 00:23:12.389 You have your, uh, black, white, right. 00:23:12.720 --> 00:23:15.899 Primary color being green, secondary color being pink. 00:23:16.680 --> 00:23:18.540 And so I use pink. 00:23:19.320 --> 00:23:20.790 Uh, because it's such a bright. 00:23:21.570 --> 00:23:23.310 Uh, powerful pink. 00:23:24.150 --> 00:23:27.570 I use that for links and I use it also for button color. 00:23:27.570 --> 00:23:29.490 So it does work well on that site. 00:23:29.520 --> 00:23:31.590 Same thing with a brew cabin. 00:23:31.620 --> 00:23:34.740 My secondary color is blue and that's what my link color is. 00:23:34.830 --> 00:23:36.780 It doesn't mean you have to be that way, but. 00:23:37.560 --> 00:23:41.610 You know, It's a, that that's basically me saying like, oh, one 00:23:41.639 --> 00:23:42.629 of your colors has to be blue. 00:23:42.629 --> 00:23:44.550 If your links are going to be blue, that's not true. 00:23:44.820 --> 00:23:49.680 Um, You know, my, my links are not blue on money, money, lab, and it works. 00:23:50.310 --> 00:23:51.780 So just, just something to keep in mind. 00:23:51.810 --> 00:23:53.970 So just that alone. 00:23:54.480 --> 00:23:57.000 You know, somebody bringing that to my attention and me 00:23:57.000 --> 00:23:58.740 doing, I think was huge for me. 00:23:59.879 --> 00:24:03.959 Uh, the S and just huge for conversion and just clarification 00:24:03.989 --> 00:24:05.729 to especially new readers. 00:24:06.240 --> 00:24:07.320 The second thing. 00:24:08.550 --> 00:24:10.020 That was really interesting. 00:24:10.170 --> 00:24:11.909 And I, and again, still. 00:24:12.389 --> 00:24:16.739 Uh, still very much gung-ho about this piece of advice. 00:24:17.519 --> 00:24:18.899 Right lead in. 00:24:18.899 --> 00:24:19.469 Copy. 00:24:20.009 --> 00:24:24.479 This is, uh, something I include, I think in my, in my cheat 00:24:24.479 --> 00:24:25.949 sheet where I'm talking about. 00:24:26.579 --> 00:24:31.109 I have a, uh, an ad for my product or any product doesn't matter. 00:24:31.109 --> 00:24:31.799 I have an ad. 00:24:32.099 --> 00:24:33.509 It could be an affiliate link. 00:24:34.409 --> 00:24:34.920 Right. 00:24:34.950 --> 00:24:40.710 Lead in copy to sell that, to massage people into like, wanting to click 00:24:40.710 --> 00:24:42.480 that link, as opposed to just. 00:24:43.289 --> 00:24:46.079 Putting a link on a page, hoping people are going to click it. 00:24:46.980 --> 00:24:52.980 Those two things were like huge for me and just, just clarifiers. 00:24:53.730 --> 00:24:57.720 Are they, you know, did I measure those to just see if they actually, 00:24:58.110 --> 00:25:00.480 you know, Increased revenue. 00:25:00.540 --> 00:25:01.080 No. 00:25:01.830 --> 00:25:05.250 But I'm almost a hundred percent confident that they did. 00:25:05.940 --> 00:25:07.530 I just didn't measure it directly. 00:25:07.920 --> 00:25:10.200 And then would it had a huge impact? 00:25:10.980 --> 00:25:13.830 I don't know, but I'm assuming probably not. 00:25:14.250 --> 00:25:15.510 But, but an impact. 00:25:15.570 --> 00:25:16.170 Sure. 00:25:17.100 --> 00:25:18.990 Here's what worked in this whole thing. 00:25:19.170 --> 00:25:19.710 Okay. 00:25:20.280 --> 00:25:23.970 Uh, and I think, again, a lot of these things paid off. 00:25:24.240 --> 00:25:25.320 The next year. 00:25:25.950 --> 00:25:29.370 What worked is redesigning that the call to action box for the 00:25:29.370 --> 00:25:30.690 products to make it stand out. 00:25:30.690 --> 00:25:33.120 So, and so what I had originally was. 00:25:33.570 --> 00:25:35.730 You know, Uh, a really boring image. 00:25:36.180 --> 00:25:38.010 And I had a really. 00:25:38.550 --> 00:25:40.140 You know, muted. 00:25:40.170 --> 00:25:42.180 I was using the muted colors. 00:25:42.990 --> 00:25:44.550 And so it just never stopped. 00:25:44.550 --> 00:25:45.180 The scroll. 00:25:45.210 --> 00:25:47.430 People are scrolling through your page. 00:25:48.060 --> 00:25:51.900 And it, the, the, the imagery wasn't powerful enough or eye catching 00:25:51.900 --> 00:25:53.160 enough to make someone stop. 00:25:53.190 --> 00:25:54.240 And so I changed that. 00:25:54.270 --> 00:25:55.410 I made the background. 00:25:55.800 --> 00:26:01.440 In the, in the add dark, which made the orange button stick out, which 00:26:01.440 --> 00:26:05.730 made the copy stick out, which made the, you know, the image stick out. 00:26:06.330 --> 00:26:10.110 All of those things, writing, leading copy, which, which I just mentioned. 00:26:10.590 --> 00:26:13.620 AB testing images in that call to action box. 00:26:13.920 --> 00:26:15.000 I changed it. 00:26:16.170 --> 00:26:18.690 From just a picture of an ebook. 00:26:19.170 --> 00:26:20.340 You know, like a plane. 00:26:20.550 --> 00:26:21.750 Uh, very, you should see it. 00:26:21.780 --> 00:26:26.940 It's a very plain ebook, not like the, you know, the ones you see from like 1994 00:26:26.970 --> 00:26:30.240 internets, you know, where it's like a 3d. 00:26:30.630 --> 00:26:32.700 Drop shadow, uh, ebook. 00:26:32.880 --> 00:26:33.300 You know, it's like a. 00:26:33.480 --> 00:26:37.110 It looks like a book, just like standing upright in the middle of an empty void. 00:26:38.220 --> 00:26:41.550 Not that it was just like a flat design kind of book. 00:26:42.120 --> 00:26:45.450 Uh, but I changed it to look like an iPad. 00:26:45.450 --> 00:26:49.890 So I modernized it a bit and added a play button because it's a video course. 00:26:49.890 --> 00:26:52.020 So I, I played up the video course. 00:26:52.530 --> 00:26:56.700 Uh, aspect of the product and not the book aspect of the product. 00:26:57.060 --> 00:26:58.710 And I believe that that helped me the most. 00:26:59.070 --> 00:27:00.810 Um, it definitely increased the click through rate. 00:27:01.440 --> 00:27:03.600 And then again, redesigning the website to make. 00:27:04.020 --> 00:27:06.330 The things that need to be clicked. 00:27:06.930 --> 00:27:08.100 More clickable. 00:27:08.820 --> 00:27:09.240 Bye. 00:27:09.510 --> 00:27:11.790 Uniforming the color structure. 00:27:13.740 --> 00:27:14.640 What didn't work. 00:27:15.090 --> 00:27:15.600 Headline. 00:27:16.410 --> 00:27:18.990 And, and why didn't the headline in that box work? 00:27:19.230 --> 00:27:20.070 Cause I nailed it. 00:27:20.490 --> 00:27:21.330 This is the problem. 00:27:21.330 --> 00:27:24.630 I, this was the cycling through of the, of the nonsense that I 00:27:24.630 --> 00:27:29.130 was, I was driving myself through, which is, uh, I know the industry. 00:27:29.730 --> 00:27:31.260 I know what people struggle with. 00:27:31.380 --> 00:27:33.840 I've literally been doing it since I was 13 years old. 00:27:34.200 --> 00:27:38.100 And so I'm sitting here thinking, Nope, it's gotta be something special. 00:27:38.250 --> 00:27:39.810 It's gotta be, I gotta be able to discover it. 00:27:39.840 --> 00:27:40.080 I got it. 00:27:40.110 --> 00:27:42.840 I need more data mirrored crunch. 00:27:43.950 --> 00:27:45.720 Um, No. 00:27:46.140 --> 00:27:46.680 I know. 00:27:46.920 --> 00:27:50.670 And I, and I apparently nailed it because I just like, and I was trying to like 00:27:50.670 --> 00:27:53.100 find different ways to say the same thing. 00:27:53.400 --> 00:27:54.300 Ultimately I had it. 00:27:54.300 --> 00:27:54.510 Right. 00:27:54.510 --> 00:27:57.360 But you know, Maybe it's its worth in your industry. 00:27:57.360 --> 00:27:58.830 If you don't know them enough, whatever. 00:27:59.040 --> 00:28:01.290 The other thing that didn't work was just me being frigging and patient. 00:28:01.770 --> 00:28:03.690 Because you do need to let these things run. 00:28:04.590 --> 00:28:08.220 I mean I'm, I'm, I'm, I'm discovering that with Facebook. 00:28:09.240 --> 00:28:12.090 You know, I'm running these ads, I'm checking them every hour. 00:28:12.240 --> 00:28:13.080 Let's be honest. 00:28:13.170 --> 00:28:13.500 Come on. 00:28:14.610 --> 00:28:17.820 I'm not, you know, I can't just sit there and leave him alone. 00:28:17.820 --> 00:28:18.030 I see. 00:28:18.090 --> 00:28:18.630 I just put. 00:28:19.110 --> 00:28:22.290 I just, I just created a $5 ad $5 a day ad. 00:28:22.320 --> 00:28:24.270 I want to know if that thing I want to make sales. 00:28:24.270 --> 00:28:25.350 I want to know if it works. 00:28:26.760 --> 00:28:27.900 Got to just let it sit. 00:28:28.770 --> 00:28:29.820 Go do something else. 00:28:30.149 --> 00:28:31.379 You know, go work on something else. 00:28:31.379 --> 00:28:32.009 Ignore it. 00:28:32.670 --> 00:28:34.170 For a, let it just let it collect. 00:28:34.170 --> 00:28:35.100 Let it do its thing. 00:28:36.270 --> 00:28:36.960 Being patient. 00:28:37.110 --> 00:28:37.560 So. 00:28:39.539 --> 00:28:41.519 I do think, uh, testing is important. 00:28:41.909 --> 00:28:43.229 You know, at the end of the day. 00:28:43.469 --> 00:28:46.889 And I do think that, um, I think. 00:28:47.429 --> 00:28:49.769 Micro testing, little things that don't matter. 00:28:50.099 --> 00:28:53.219 You know, I think going back to Jay Abram's quote is the best 00:28:53.219 --> 00:28:58.109 thing you can remember, which is test screams, not whispers. 00:28:58.739 --> 00:28:59.429 You know, test. 00:28:59.879 --> 00:29:02.429 Big swath, the changes. 00:29:03.479 --> 00:29:05.579 You know, if you have an idea that you think is like, oh, 00:29:05.579 --> 00:29:07.169 this is like a better offer. 00:29:07.559 --> 00:29:08.879 Not just a better. 00:29:09.269 --> 00:29:10.409 Uh, headline. 00:29:10.979 --> 00:29:13.289 Or not just a better, you know, button color. 00:29:13.589 --> 00:29:16.979 That's an easy thing to test, test an entirely different product. 00:29:17.369 --> 00:29:18.809 You know, it has an entirely different. 00:29:19.139 --> 00:29:22.499 Uh, a downloadable lead man, whatever it is. 00:29:23.399 --> 00:29:24.449 That's what's going to work. 00:29:25.859 --> 00:29:28.589 Or you'll get really clear that like, you know, You know, one of the 00:29:28.589 --> 00:29:31.739 most frustrating parts is, is when you had it right the first time. 00:29:31.739 --> 00:29:34.709 And then when you're like, fuck man, I just like created a new, 00:29:35.129 --> 00:29:37.319 I just created this whole new cheat sheet that no one wants. 00:29:37.319 --> 00:29:40.049 I started, you know, I tested a checklist versus the cheat sheet. 00:29:40.109 --> 00:29:41.519 Everyone wants the damn cheat sheets. 00:29:41.519 --> 00:29:42.659 The first thing I came up with. 00:29:43.289 --> 00:29:43.889 Ah, all right. 00:29:43.889 --> 00:29:44.789 Well, I got another idea. 00:29:44.789 --> 00:29:45.479 Let's try that one. 00:29:45.539 --> 00:29:45.839 Damn. 00:29:45.869 --> 00:29:47.099 They like the first thing again. 00:29:47.189 --> 00:29:48.869 Oh my God, what did I, what am I doing? 00:29:49.199 --> 00:29:50.429 Well, you're learning, right? 00:29:50.429 --> 00:29:52.589 You're learning that, you know, You're learning. 00:29:52.859 --> 00:29:55.829 I mean, you know, maybe, maybe you didn't do it right the first time. 00:29:56.369 --> 00:29:58.919 And hopefully you get the other, other side of it anyway. 00:30:00.629 --> 00:30:02.789 That's the great website optimization experiment. 00:30:02.789 --> 00:30:04.139 Two electric Boogaloo. 00:30:04.559 --> 00:30:05.729 And, uh, 00:30:07.319 --> 00:30:08.999 Yeah, there was a lot to be learned from it. 00:30:09.029 --> 00:30:13.079 Pretty simple, more simple than, um, I think the last one. 00:30:13.589 --> 00:30:16.709 The next one, part three, which is coming up next week. 00:30:17.129 --> 00:30:20.969 Is going to be that that was like a frigging game changer. 00:30:20.999 --> 00:30:22.679 My friends game. 00:30:23.069 --> 00:30:23.849 Changer. 00:30:24.989 --> 00:30:26.969 Uh, It's all. 00:30:26.969 --> 00:30:31.199 Thanks to miles Beckler, who I mentioned in this episode, and I will 00:30:31.199 --> 00:30:35.579 be mentioned mentioning heavily in, in episode three of this three-part. 00:30:36.149 --> 00:30:38.999 Series on optimizing your website. 00:30:39.479 --> 00:30:41.969 Uh, so hope you enjoyed it. 00:30:42.269 --> 00:30:43.619 Again, go over to money. 00:30:43.619 --> 00:30:44.849 lab.co/cheat sheet. 00:30:44.849 --> 00:30:46.469 Get that cheat sheet it's free. 00:30:46.889 --> 00:30:49.439 You know, I didn't even have to test that one. 00:30:49.829 --> 00:30:51.029 I knew it was going to work. 00:30:51.719 --> 00:30:55.049 You know, Uh, we'll talk about cheat sheets in the next episode, 00:30:55.049 --> 00:30:56.039 but yeah, go check it out. 00:30:56.099 --> 00:30:58.139 Uh, the perfect blog post cheat sheet downloaded for free 00:30:58.139 --> 00:31:01.949 over@moneylab.co slash cheat sheet and check out a money lab in general. 00:31:01.979 --> 00:31:04.019 Mini lab.co uh, also. 00:31:04.679 --> 00:31:07.799 If you're out there and radio city land, and you want to say 00:31:07.799 --> 00:31:09.359 hello, please email me, man. 00:31:09.359 --> 00:31:10.499 At money lab.co. 00:31:10.889 --> 00:31:15.749 Because, uh, again, I'm just, you just look like a number on a page to me. 00:31:16.289 --> 00:31:18.989 Uh, in this podcasting world, I love, that's why I love YouTube 00:31:19.469 --> 00:31:22.769 more than, uh, the podcasting arena. 00:31:22.799 --> 00:31:25.799 Because with YouTube, I can put out a video and start getting people to 00:31:25.799 --> 00:31:29.429 respond immediately, and I can have the whole dialogue with the podcast. 00:31:29.969 --> 00:31:31.289 I put this out there. 00:31:32.399 --> 00:31:33.569 And it's like crickets. 00:31:33.869 --> 00:31:35.369 You know, as far as communication. 00:31:35.369 --> 00:31:39.569 So I'm glad that I've been saying this in episodes because people 00:31:39.569 --> 00:31:40.979 have been reaching out to me. 00:31:41.699 --> 00:31:42.599 And that's been awesome. 00:31:42.959 --> 00:31:46.379 You know, just, just email me, matt@moneylab.co or. 00:31:46.979 --> 00:31:47.909 You know, also. 00:31:48.539 --> 00:31:51.239 Uh, if you have a question about anything. 00:31:51.959 --> 00:31:53.669 Please just shoot me an email. 00:31:53.849 --> 00:31:55.919 I'm answering all my own emails. 00:31:55.949 --> 00:31:58.199 I know people don't believe that, but I definitely do. 00:31:58.349 --> 00:31:59.429 I enjoy it. 00:31:59.909 --> 00:32:01.079 Send me a question. 00:32:01.109 --> 00:32:03.899 If you've got a question, I will, I'll bring it up on a sh on an episode 00:32:03.899 --> 00:32:08.009 of this, of this podcast, or I'll bring it up on, uh, the YouTube show. 00:32:08.789 --> 00:32:09.809 One of the YouTube shows. 00:32:10.919 --> 00:32:12.239 Anyway, that's it. 00:32:12.509 --> 00:32:13.529 And I'll see you guys next week. 00:32:13.559 --> 00:32:13.979 Bye. 00:32:27.659 --> 00:32:30.029 Computer: Please tell your friends about this show.