James Dooley: So if I’m looking to generate more leads online as opposed to traditional marketing, what are some tips and strategies that you would recommend?

Kasra Dash: Yeah, so if you're looking for an online lead generation strategy, are you looking to team up with a lead generation company online? You've got different strategies like SEO—search engine optimization—trying to get your website to rank as high as it can in YouTube, Bing, and Google search.

You've also got PPC, pay-per-click, where you're paying for each click but you get placed at the top of Google search right away.

Other online lead gen strategies include Meta Ads (Facebook and Instagram), YouTube Ads, Twitter Ads, and many different platforms like that.

If you are looking for more online leads, I’d strongly recommend heading over to fatrank.com, filling in the form, and seeing whether you qualify for the online lead generation service. FatRank—compared to a lot of other trades websites like Checkatrade or TrustATrader—wants you to track your KPIs and your return on investment, and make sure you're getting the highest ROI as a business owner.

James Dooley: In your opinion, Kas, since you deal with a lot of business owners looking for more online leads and wanting to team up with a lead gen company, what would you say are the main questions or pain points they have? Or what should they be doing if they are looking for more online leads?

Kasra Dash: A couple of mistakes that businesses have—
The first one is business owners care a lot about cost per lead. And I don’t think cost per lead is the be-all and end-all. Sometimes paying a bit more brings in a super high-quality, exclusive lead that only goes to your business. If you set a strict max cost per lead, you might cap yourself and miss those exclusive, high-quality leads.

The second mistake is relying too heavily on word-of-mouth marketing. They’ll do a great job for someone and hope for referrals—but that's not a scalable strategy. I don’t know many businesses that scaled successfully just through word of mouth. You always want inbound leads coming in.

The third—and probably most important—is tracking your KPIs. Even though I said don’t obsess over cost per lead, you still need to track it. But also track cost per sale. How much does it cost to acquire an actual sale? That’s real revenue entering your business.

You should also track KPIs across channels—newsletters, SEO, PPC, Facebook Ads, YouTube, etc. Every channel will have a different cost per sale. For example:

- SEO might cost you £50 per sale
- PPC might cost £150
- Facebook Ads might cost £450

And if you're paying for listings like Bark, Checkatrade, Premium Yellow Pages—you should be checking how much those subscriptions cost and whether you're actually getting that value in new business. If you're not, it’s a clear sign to switch them off.

James Dooley: For sure. So if you’re a business owner looking for online lead generation strategies, head over to fatrank.com, fill in the form, and see whether you qualify for the online lead generation services.