Brand Groupies

Kate Treen is the senior vice president at BerlinRosen, an Orchestra Company, who leads PR for real estate, non-profit, design, and philanthropy while partnering with New York developers and architects. In this episode, Kate shares her journey throughout PR, providing insights along the way. She discusses earned media and 360 storytelling. Tune in for honest advice on leading with clarity, strategy, and staying ahead of the trends in this digital environment.

(2:28) Kate Treen’s career journey from Los Angeles to New York
(4:40) How physical spaces become strong brand stories
(5:50) Standout clients and major development projects
(8:16) Common myths about branding in real estate and design
(10:03) How PR has changed with AI, social media, and AEO
(13:14) How Orchestra was built to meet today’s media world
(14:44) Creating custom teams and integrated client solutions
(15:35) Trends in architecture, urban storytelling, and civic engagement
(17:00) Kate’s advice for firms that want sharper brand messaging
(19:21) How mindfulness shapes leadership, listening, and creativity
(20:41) What’s ahead for Orchestra and its growing client work

What is Brand Groupies?

Launched in 2018 by Brand Groupies Founder & CEO Carey Balogh, this podcast shines a spotlight on the ultimate insiders - the brand groupies - powering the ever-evolving built world. Each episode dives into the stories, passion, and creativity driving national leaders in architecture, design, real estate, and beyond.

As a women-owned strategic communications agency, we've spotlighted visionary executives for over a decade, leveraging Social Media, Public Relations, and Podcasting as an interconnected ecosystem to build brand visibility and drive business growth. We make our clients impossible to ignore.

www.brandgroupies.com