The Ecommerce Insights Show

Katie Encabo, one of our Project Coordinators and our resident data wizard, talks about the importance of using data to drive your decision-making and shares a handful of Google Analytics reports that every Ecommerce leader should reference regularly to make confident choices about their growth strategy.

Show Notes

When you log into Google Analytics, how do you feel?

Many business owners would say things like anxious, nervous, confused, overwhelmed, or maybe even..."I almost never log in, because I have no idea how to use it."

That's unfortunate, because Google Analytics really is the best place to find the data you need to make informed decisions about your business and where it is heading. We reach out to Katie Encabo, a Project Coordinator here at The Good and our resident data wizard, to help us put together a digestible action plan for Ecommerce leaders.

In this episode, Katie helps you understand why ecommerce reporting is an important tool for analyzing website traffic and usability. Then, she shares the top five Google Analytics reports you should be monitoring and how they should inform your decision-making.

If you want even more information on this topic, click the link below to read our Insight article:

5 Essential Ecommerce Google Analytics Reports (For Great Insight)

What is The Ecommerce Insights Show?

Welcome to The Ecommerce Insights Show, brought to you by The Good!

This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas.

Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experiences to help you do the same.

Every Monday, one of our team members will get you started with a brief, actionable piece of CRO advice. You can implement these tactics right away to make your business 1% better every single week.

Every Thursday, we sit down with industry experts to go deep on a specific aspect of running a successful Ecommerce business. You’ll learn about things like how to run a successful ad campaign, how to produce more accurate revenue and inventory forecasts, how to deliver a world class customer experience, and so much more!

We’re just as committed to growing your business as you are, so if you’re sick of winging it and ready to start crushing it, roll up your sleeves and grab a notepad, because it’s time to get to work…