Building a "Bootstrapped Giant" in DTC, Productized Services, & More with Jesse Pujji (#146)

This week Jim is joined by Jesse Pujji, CEO of GatewayX and co-founder of Growth Assistant, Unbloat, and more.  He has bootstrapped an Agency to $25M in sales, a productized-service to 8-figures, a DTC startup to 7-figures and a SaaS.  He shares his playbook for how to grow a self-funded startup. 

TOPICS DISCUSSED IN TODAY’S EPISODE

• What is Bootstrapping
• Where you go wrong as a bootstrapped business
• How Jesse would bootstrap an agency, a DTC company and a SaaS company
• How to work within your zone of genius
• How to leverage your unfair advantage
• And more. 

 

Resources:

• Jesse Pujji Twitter / X
• Bootstrapped Giants
• GatewayX
• Jim Huffman website
• Jim's Twitter
• GrowthHit
• The Growth Marketer's Playbook

 

Additional episodes you might enjoy:

• Startup Ideas by Paul Graham (#45)
• Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
• How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
• Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
• How We're Validating Startup Ideas (#51)

What is If I Was Starting Today?

What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.