Zero to Unicorn

The NFL takes its toll and breaks many rookies fighting for their place. But for one player who hit the ‘rookie wall’, he found out what it takes to succeed, in a place that many would call the ultimate disappointment.
 
Yannik Cudjoe-Virgil, former Tennessee Titans footballer, and real estate mogul found meaning in his struggles, and used that drive to send him into the entrepreneurial big leagues. What he discovered in hard times, would become a difference maker in the world.
 
Find out what it takes to survive as an entrepreneur in a post NFL world and uncover the type of mental fortitude needed to succeed.

What is Zero to Unicorn?

A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone.

On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industry with a mission to positively impact the way people live.

But this isn’t a story of how to grow a business to a billion-dollar valuation. This tale is centered around a special group of people who are coming together to create something bigger than themselves. Despite several trials, the people of Norhart seek to make a positive impact on the world—and, ultimately, to do what every unicorn is born to do: make the impossible possible.

Join us weekly for this limited series chronicling the Kaeding family’s journey, from starting a family-owned business to becoming a unicorn with a business determined to do good.