This episode of The Negotiation is dedicated to celebrating International Women’s Day, with our special guest Zarina Kanji. Based in London, she is the Head of Business Development for Health & Wellness and Food & Beverage Brands at Alibaba. She previously served as VP of Global Fashion Brand Partnerships at Lazada in Singapore, bringing a wealth of knowledge to our conversation today. We discuss Tmall’s International Women’s Day, what the most sought-after products will be among women in 2022; trends in the F&B category; discussing and understanding the surge in demand for sleep supplements; other health and wellness trends from the West that will soon impact the market in China, as well as some of the Uk and Nordic products making an impact there now; lastly, we talk about what the Gen-Z female consumers are looking for compared with the millennial or Gen Y counterparts and how those differences vary across the geographies of the Middle Kingdom. Enjoy!
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.