CEOAFTERDARK

In this episode of The CEOAFTERDARK, I sit down with Matthew Holman – the founder of Subscription Prescription, to unpack what it really takes to build, scale, and retain a profitable subscription business.

We dive deep into:

-How to choose the right subscription tech stack (without bias)
-Why acquisition is the real driver of retention – and how to fix yours
-Proven onboarding flows that cut churn in half
-The art of testing subscription offers for maximum LTV
-Building engaged communities that power your brand long-term

Whether you’re running E-Commerce, SaaS, or subscription boxes, this conversation is loaded with actionable strategies you can implement today.

Timestamps:
00:00 Introduction to Subscription Wizardry
03:02 Navigating Subscription Technologies
05:58 The Importance of Acquisition in Subscriptions
09:00 Retention Strategies and Subscriber Engagement
11:59 Auditing Subscription Businesses
15:08 Testing Offers and Optimizing Retention
18:01 Building a Community Around Subscriptions
26:46 Future Aspirations in Subscription Consulting

What is CEOAFTERDARK?

Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people.

We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about their successes, but also the tough times and what keeps them going.

This podcast is perfect for anyone curious about what it takes to run a successful online business. Whether you're dreaming of starting your own company, already running one, or just love a good success story, these chats are for you.

So, grab your headphones and join us on CEOAFTERDARK. It's where the real stories of e-commerce leaders come to light – the stuff they only talk about after hours.