Before she founded Parachute, CEO Ariel Kaye had a deep background in consumer behavior research. She used her rich history in understanding and learning to connect with people to create the basis for her business.
Although Parachute started in bedding, the company has expanded strategically into adjacent categories, including bath goods, décor, furniture and even loungewear.
Show Notes
Before she founded Parachute, CEO Ariel Kaye had a deep background in consumer behavior research. She used her rich history in understanding and learning to connect with people to create the basis for her business.
Although Parachute started in bedding, the company has expanded strategically into adjacent categories, including bath goods, décor, furniture and even loungewear. During this episode of Retail Remix, Ariel joins us to share her unique perspectives on the brand’s growth, including:
- How evolving consumer behaviors and lifestyle shifts impacted Parachute’s expansion strategies;
- Ways to use strong values and a positive brand purpose to drive employee retention and community building;
- The next stages in Parachute’s growth, from new executive hires to opening new stores, offering more robust omnichannel services and doubling down on sustainability.
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RELATED LINKS
- Learn more about Parachute
- See Parachute’s latest entry into Pop-In@Nordstrom
What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.