The Conduit

How we fixed the mistakes a client's previous agency made with their Google and Facebook ads and the tactics we used to reduce spend by 23% but increase sales by 5%

Show Notes

In this episode, you'll learn more about the mistakes a client's previous agency made with their Google and Facebook ads, which can help you spot the sources of inefficiency in your own paid ad efforts.

The specific changes that we made to their Google ads like creating exclusion audiences reduced spend by 23% from January to March.

And the restructuring of their Facebook campaigns to focus on objectives versus audiences reduced spend by 36% in the same period.

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What is The Conduit?

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