How to become customer-centric, with Professor Sean Meehan

Professor Sean Meehan gives an insight into how to become truly customer-focused, and what that can mean for your business.

Show Notes

Many businesses believe they serve their customers; but very few do so as effectively as Amazon, Tide, or Virgin. What differentiates these market leaders from their commercial rivals?

Seán Meehan, Dean of Faculty and Professor of Marketing and Strategy, says that being customer-centric is a key part of their approach. As the author of two books on how to win and keep customers, Meehan’s work explores how businesses that prioritize client interests perform better than their peers.

In episode 2 of ManagementCast, he gives an insight into how to become truly customer-focused, and what that can mean for your business.

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Host: JohnJo Devlin
Guest: Professor Sean Meehan
Produced by: JohnJo Devlin
Editing: Max Bower 

What is ManagementCast by IMD?

How will AI change management? What is customer-centricity? When should you climb down from the top of the business mountain?

In ManagementCast, IMD Podcast Producer JohnJo Devlin, finds the answers to these questions, and more, through interviews with the brightest minds in the business universe.

For 75 years IMD professors have transformed the worlds leading brands. In each episode, the faculty pass on the attitudes, ideas, and strategies that underpin successful companies; as well as some predictions about the future of management.