Playing for Keeps

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There are over 11 million butts in the world covered by MeUndies, and their success is just beginning. In the past year, MeUndies shifted their subscription program to include a membership layer on top. Hear first hand from TJ Stein, VP of Customer Experience at MeUndies, why and how they implemented this membership (and how it's impacted retention).

Show Notes

Read about MeUndies' Together we Rise Program here

What is Playing for Keeps?

Retaining customers has never been more important for eCommerce businesses. Join Kristen LaFrance, eCommerce retention specialist and head of community at Churn Buster, as she interviews guests from the top subscription businesses to learn how the best in the DTC space are retaining customers. If you're growing a subscription based business, running a subscribe and save program on your site, or just plain interested in hearing stories from the top DTC businesses, Playing for Keeps is for you.