Attributed - A podcast by Dreamdata

Content gating has become an existential topic.

Everyone has an opinion and YES or NO depends on many factors.
In this episode of Attributed CEO of Dreamdata Lars Grønnegaard is sharing his opinion on the matter and going through some facts:

  • Which content should you gate?
  • Why gating is not always a bad idea
  • The cost of gating your content: conversions = $
  • User experience on the website

Connect with Lars Grønnegaard: https://www.linkedin.com/in/larsgroennegaard/
Connect with Laura Erdem: https://www.linkedin.com/in/lerdem/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Laura Erdem
Sales Leader at Dreamdata heading the Americas team as well as a marketing enthusiast. Known for her innovative social selling strategies, she grows her yearly following by 100% year over year, currently at 26000.
Guest
Lars Grønnegaard
Working hard to ensure that B2B companies can see and analyze their full pipeline across marketing, product and sales to produce better customer journeys.

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.