The Future of Returns with Our CEO Jonathan Poma

The industry is abuzz with news of brands like Amazon and Target telling customers to keep items they want to return (to cut costs). Today we are getting our CEO's reactions to that story and getting him to share the future of returns for ecommerce brands.

Show Notes

Connect with Jonathan:

Twitter
Linkedin

The Article Tim and Jonathan are Talking About:

Amazon and Walmart Tell Customers to Skip Returns

This Show's TL;DR:

• Why are Amazon and other big retailers telling customers to keep what they want to return? 
• The constant tug of war between unit economics and an amazing customer experience with returns
• Which is more important unit economics or customer experience
• Is return fraud an issue to consider with some of these strategies?
• Jonathan gives his three pieces of advice on the future of returns

Other Helpful Resources on This Topic:

• Brooklinen's Return Policy Page
• Chubbies CFO on LTV Increases Through Return Policy 
• The Easy Way to Handle Return Fraud
• How to Build a Customer-Centric Return Policy

What is The Exchange?

The new ecommerce playbook is focused on retention, brand, and building deep connections through your customer experience.

The Exchange is here to connect you with Shopify brands, their founders, and industry experts that will give you the tools and marketing inspiration to build true connections with your customers online.