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Episode 17 – Messaging Design & Delivery: Sales' or Marketing's Problem?
When your organization presents itself one way in the public domain, and your salespeople go in with a different value proposition, message or delivery--you have a problem! From bricks and mortar to board rooms, eCommerce, social media platforms and everything in between, you had better be thinking about how you come across and if you and your products/services/solutions are being perceived as you want them to be. This episode addresses best practices on this topic and what happens when we don't 'do the right thing' by our customers/clients. Listen to see if you are aligning as you should be.
When your organization presents itself one way in the public domain, and your salespeople go in with a different value proposition, message or delivery--you have a problem! From bricks and mortar to board rooms, eCommerce, social media platforms and everything in between, you had better be thinking about how you come across and if you and your products/services/solutions are being perceived as you want them to be. This episode addresses best practices on this topic and what happens when we don't 'do the right thing' by our customers/clients. Listen to see if you are aligning as you should be.
To learn more about our panelists or to contact them, visit:
Tom Searcy
Founder & CEO, Hunt Big Sales
Monique de Maio
Founder & CMO, ondemandCMO
Mark Kennedy
President, Terakeet
Tiffany Olson
President, CEO & Board Member
Creators & Guests
What is The Big Sale Illuminati?
The Big Sale Illuminati is a bi-weekly podcast where some of the best in business discuss what’s worked, what’s working, and what’s failed in selling big sales. The panel of experts include Monique de Maio, Mark Kennedy, Tiffany Olson, and Tom Searcy with occasional guest appearances.