CEOAFTERDARK

Join George Kapernaros as he sits down with Danas Kurlavicius, head of email and CRM marketing at Kilo Health. They dive into Danas' journey from an operator to a manager overseeing a massively successful team in a flourishing company. Danas shares his role's evolving dynamics, the challenges of delegation, and his dedication to impactful email marketing strategies.

Danas and George candidly discuss the trials and triumphs of transitioning into leadership, the importance of testing in email marketing, and the pitfalls of personalization for the sake of it. Danas also emphasizes the importance of work-life balance and the need to take breaks to enhance productivity and mental well-being.

Timestamps:
00:00 Introduction
03:25 Started solo, needed more people over time.
09:08 Kilo excels at focusing on impactful results.
12:34 Offering a free gift led to worse results.
13:24 Fewer choices prevent decision fatigue and overwhelm.
17:40 Unprepared integration caused stress and employee turnover.
21:34 Balance work and leisure to live fully.
24:13 Take breaks to manage stressful situations effectively.
26:19 Thanks, Danas. Appreciate your time and input.

Guest Link:
https://www.linkedin.com/in/danaskurlavicius/

Tune in for a wealth of insights on email marketing, leadership, and balancing work stress. Don’t forget to subscribe to CEOAFTERDARK for more inspiring stories and practical advice from industry leaders like Danas! Lastly, reach out to George if you have a fascinating business story to share!

What is CEOAFTERDARK?

Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people.

We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about their successes, but also the tough times and what keeps them going.

This podcast is perfect for anyone curious about what it takes to run a successful online business. Whether you're dreaming of starting your own company, already running one, or just love a good success story, these chats are for you.

So, grab your headphones and join us on CEOAFTERDARK. It's where the real stories of e-commerce leaders come to light – the stuff they only talk about after hours.