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Hi. Welcome back to the ProSource Podcast.

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Today
we are sitting down with Leah Richmond.

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She is a Merchandiser here
at ProSource Wholesale.

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And today we're going to be talking
all about Innovia.

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Innovia is an exclusive carpet
brand that is environmentally friendly.

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You can only get it at prosource.

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But before we dive into the products,

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can you please just share a little bit
about, your history with ProSource?

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How did you start working at ProSource?

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How long you've been here?
Tell me everything.

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Oh. Everything okay?

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Most recently,
I've been with ProSource for three years.

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I say most recently because
I've identified as what I call a retread.

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I was with ProSource.

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I left to spend time with my family,
and luckily there was a position available

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when I was ready to start working outside
the home.

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And I came back nice.

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So all is said and done.

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I think I've been with ProSource probably
7 or 8 years, something like that.

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Very cool.

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And so in your day to day job,
what kind of responsibilities

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what are you doing day to day? Day to day?

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I manage the execution of product
and merchandizing projects.

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So projects. Right.

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So sample updates,

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new product launches, getting fixtures
and whatnot to new showrooms.

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My number one thing
though, I would say is,

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I am a great starting point
for any product

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and merchandizing questions
that you may have.

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I like to tell people I may not have
the answers at my fingertips,

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but I know who does have the answers, so
I'll get you going in the right direction.

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Yes, that is very true.

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I've seen that happen in real time.

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If I have
any questions, I usually go to you.

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Thank you.

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That's why you're here
today. We're talking all about Anovia.

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For those unfamiliar
with what Anovia carpet is,

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how does it set itself apart
from other carpet brands?

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Anovia is made from a fiber
called in a tax

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that is a natural based fiber,
and it's actually a patented fiber.

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Okay, cool.

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So, if someone's
looking to replace their carpet,

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why would you recommend using Innovia
than the other competitors?

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So there is, well,
that natural based fiber in a tax.

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What you're going to get with
that is stain resistance, okay.

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It's pet friendly and it's easy to clean.

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And actually it comes with lifetime

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warranties for stain soil
and what we call pet proof.

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So with the pet proof coverage,
you're going to get lifetime

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coverage for pet accidents
associated with potty training.

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Or maybe if your pet has a tender
tummy and makes a mess on your carpet.

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Yeah, lifetime
coverage for that. Okay, cool.

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Or if they're old pets, it's always
the hardest in the beginning and the end.

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Having a pet. You are absolutely right.

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And if they have like a busy home,
I mean, there's so many reasons

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to invest in a high,
highly durable carpet.

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Absolutely.
Even if you don't have pets or children.

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So when it comes to Anovia,
there is the original Innovia carpet.

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But then there's also I've seen the Anovia
touch carpet.

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What's the difference between the two?

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Innovia Touch has all those fantastic
performance properties

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that we talked about that Innovia has,
but it has this silky smooth feel.

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Actually, I mentioned, working
inside the home for that brief time

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when we had, kids in the house
and I would see, like,

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these beautiful carpets
and I'd be like, man,

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one day these kids are going to move out
and I'm going to be able to have

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this beautiful carpet
that's going to feel so good and whatever.

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And then when I came back to Prosource,
there was a Novia touch and I'm like,

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well, someday is today
because my kids were older

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but still in the house, 
so I can have the anovia touch.

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I can have the beautiful soft carpet,
but that durability that you need

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when you have kids and pets in the house?

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Yeah, I know for sure.

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I went into the showroom
actually right before we met today

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and I had to take some videos

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of a Nova carpet,
and so it's very still fresh in my mind

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the how it looks, and it is really nice,
but it has all those benefits,

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which it's like
you get the best of both worlds.

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And so when it comes to carpet,
a lot of people steer away from it

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due to worrying about cleanup.
Like you mentioned, having pets.

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How easy is this carpet to clean?

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And can you speak a little bit
more on the Innovia Extreme Clean?

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Yeah, absolutely.

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So Innovia
Touch are both very easy to clean

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when you see a carpet
that has that extreme clean designation.

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What you're going to know about that
carpet is that it cleans up faster

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and more thoroughly than other carpets.

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And actually, with anovia in anovia touch,
most spills can often just be cleaned up

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with just plain water.

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So very easy, very simple,
very easy, very simple.

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What kind of budget
would Anovia best represent, do you think?

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Does the product have like high
price points across the board,

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or is it meant for small budgets
specifically?

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Anovia
actually has a wide range of of of budget.

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So you can you can reach a lot of people
with the Innovia product line up

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if you have a mid-range budget,
a good starting place is

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is probably anovia because you've got
your mid range budget, but then you've got

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all these performance properties
and that come along with, with Innovia.

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Yeah.

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If that silky touch
is important to your customer,

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then you know, via
touch is a perfect step up.

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You're going to pay just a little bit

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more than you would for Anovia,
but you're still going

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to get all those same performance
properties. Okay, cool.

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Silky touch with anovia touch.

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Exactly a way to remember
exactly what the difference between them

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is, is something that you see
contractors are typically reaching for.

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Or is it naturally catching
homeowners eyes or both?

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I would really say anybody

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who is in the market for durable carpet
that can withstand an active lifestyle.

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To your point, not just not just kids and
pets and, you know, the active lifestyle.

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But you're not willing to sacrifice,
look or feel to get that performance.

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Yeah, absolutely.

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Like if you're having a big,

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if you're having a lot of guests
over all the time,

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there's probably going to be spills.
There's going to be a lot of foot traffic.

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So you definitely want something
that can withhold all of that.

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So let's go into some of the styles
and patterns.

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The a lot of the fun things
that I think about looking at carpet,

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how many options and varieties are there
when it comes to those styles

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and patterns, and what does that range
look like for sure?

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Yeah, sure.

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So for Innovia, you know, we have it all.

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We have your traditional solid textures.

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We have your little sassy,
your textures with flex and whatnot.

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Yes. Patterns. Loops.

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It contains everything
but I think the key is,

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it's not just
Innovia is not just about looks.

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Anovia is not just about performance.

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Anovia is about not having to sacrifice
look or performance.

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You can get them both all in in a
no way a carpet.

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Absolutely.

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Yeah, there definitely is a wide range
of just kind of neutrals.

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Easy to look at carpets.

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But then some of those more bold statement

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that I've seen, so truly
something for everyone.

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If you're looking into something specific,

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so do you personally have a favorite style
or color from Innovia?

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I do, I like, 
I like a variety of Innovia products,

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depending on what space in the home
that you're doing.

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For example, in the bedroom.

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I like a nice solid texture.

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There's a product out there called CAD.

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Again,
it's a three weight series, 40 colors.

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So you're going to hit a variety
of price points with the three weights

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and with the,
the 40 colors, you're going to hit

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virtually any color scheme
that you're decorating for,

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for your coming casual spaces.

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There's a product out there
called Frisky Friday.

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I love that.

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It's also a texture.

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It's got flex in it,
which is why we call it frisky guys.

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It's a little riskier than.
And it's just a fun name.

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It is a fun name. It's very eye catching.

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If you see that it is make you want to ask
more questions about it, probably,

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but you're going to want to touch it.

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Yes, exactly.

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So you definitely want to touch it

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because Frisky Friday
has this fantastic feel to it.

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Okay.

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So it's great for common spaces
like, TV rooms or family rooms.

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You know, you're going to be comfortable

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getting on the floor
with the kids to play games or whatever.

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If you have older kids, you know,

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you know, pre-teens and teens,
all they want to do is lay around.

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If they like to lay around on the floor
and watch TV.

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Frisky Friday is perfect for that
because it's really very comfortable,

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but it's also very it's very attractive
looking.

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So and then for your more formal spaces,
there's a fantastic pattern out there

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called Joycelyn that I really like,
but the one I really want to

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mention is a linear
loop, called Parnelli.

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And I just, I look at this and I'm like,
this would be perfect for, like, a formal

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living space.

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And I'm just picturing, you know, my,

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my gal pals coming over and we're,
you know, having our, our little foods

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on our little plates and just,
you know, a nice little tea or something.

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Okay, cool.

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That's
those are all very interesting pieces.

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It seems like I need to.
I'll put some, imagery.

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If you're watching the video version
of this podcast on YouTube, I'll put some

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imagery on the screen so you can see
the examples of these products.

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But there's really something for
every space in the home that looks like.

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Absolutely.

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Like, like you said, the formal spaces
and then something

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a little bit more simple for the bedroom
or common spaces.

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So if someone is interested
in this product,

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but maybe they want to see it in person,
understandably.

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Or ask more questions about it.

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Where should they go?

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A great place to always start
is ProSourceWholesale.com. Yes.

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So when you land on that home page
in the upper right side of our website,

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it says nearest showroom
and then it gives contact information.

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So go ahead and give that phone number
a call.

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You'll get a dedicated account manager
who can walk you

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through the entire process
of purchasing an Innovia carpet, including

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making an appointment to come on in
and and see it and touch it.

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Yeah, absolutely.

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And there's over

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150 showrooms in the United States,
so there's probably one near you.

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Yeah. Hopefully.

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Fingers crossed.

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But likely, most likely
there is a showroom near you.

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So you can also go into
your local showroom and ask about it too.

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And they will have product samples there
for you to feel and touch

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and look at all the different styles.
Absolutely.

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All right.

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Well, thank you so much for joining me
today, Leah.

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Like I said, make sure to check out
Innovia at your local ProSource

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Wholesale showroom.

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And visit our website
if you want to see more products,

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or if you have any questions.

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Thank you. Thank you, Mollie,
very much for having me today.

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Thank you for joining us today
on The ProSource Podcast.

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Please like and subscribe to us
wherever you get your podcast.

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Also, follow us on social media.

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Check out our website at prosourcewholesale.com for all of your remodeling needs.