In this episode, we talk about the fintech companies that are doing the best at social media, why incumbents struggle to get engagement and what fintechs should do when it comes to social media.
Show Notes
Today, I’m chatting with Dave Wallace from NMD+ and Afshan Dadan from Whitesight about a fascinating report they recently published on banking and social media.
NMD + is a creative, data and technology consultancy enabling the best Active CX for financial services. We think beyond UX, harnessing the power of digital channels and data to deliver ideas that are feasible, valuable, purposeful, meaningful and provide a return on investment.
WhiteSight is a research firm that explores whitespace opportunities in the global FinTech space. They provide data-driven and domain-specific knowledge to help ecosystem participants such as startups, banks, investors and government bodies to leverage such opportunities.
In this episode, we talk about the fintech companies that are doing the best at social media, why incumbents struggle to get engagement and what fintechs should do when it comes to social media.
Dave Wallace on LinkedIn: https://www.linkedin.com/in/davejvwallace/
Afshan Dadan on LinkedIn: https://www.linkedin.com/in/afshan-d/
NMD+'s website: https://www.nmd.plus/
Whitesight's website: https://www.whitesight.net/
Banking on social report: https://www.whitesight.net/nmd-plus-whitesight
This episode is brought to you by VC Innovations.
VC Innovations is a full-stack marketing services agency dedicated to innovation industries with a special focus on Fintech. They work with businesses across 3 key areas of marketing infrastructure, demand generation campaigns and event properties including the must-attend Fintech Talents Festival. Check out www.vcinnovations.co.uk to find out more.
What is Market Like a Fintech?
Market like a Fintech is a podcast on a mission to find out what marketing strategies and tactics the top Fintech companies in the industry use to acquire real customers, build a brand and grow revenue.