Chief Influencer

Dr. Joel Braunstein is the CEO and Co-Founder of C₂N Diagnostics, a company dedicated to the development and commercialization of diagnostics for Alzheimer's disease and related neurodegenerative conditions.

In today's episode, Dr. Braunstein offers insights from his extensive experience in the healthcare sector, detailing his academic journey and highlighting the pivotal role played by C₂N in advancing Alzheimer's diagnostics over the past two decades. Engaging in conversation with host Anthony Shop, Dr. Braunstein traces the evolution of Alzheimer's disease diagnosis, from conventional methods to the groundbreaking blood test pioneered by C₂N, which provides a more accessible and less invasive diagnostic alternative.

Throughout the discussion, Dr. Braunstein underscores the importance of early and accurate diagnosis in Alzheimer's disease management, emphasizing its potential for treatment intervention and its profound impact on patients and their families. He also addresses the challenges inherent in navigating the healthcare industry and stresses the significance of stakeholder engagement. Furthermore, Dr. Braunstein reflects on the complexities of communicating scientific advancements to diverse audiences, including patients, clinicians, and policymakers, highlighting the delicate balance between ethical responsibility and the imperative of raising disease awareness effectively.

  • Leaders should commit to relentless pursuit in their fields, especially when facing long-term challenges. For instance, Braunstein's dedication to Alzheimer's research underscores the importance of steadfast commitment to making a difference.
  • Be transparent and evidence-driven in your communication, especially when introducing new technologies or innovations. Leveraging reliable data to support claims builds trust among stakeholders, from patients to practitioners.
  • Develop a company culture rooted in a strong moral fiber. This moral basis helps navigate the complexities of balancing legal, marketing, and ethical considerations while ensuring the company's dealings enhance patient care and trust in the industry.
  • Use professional networks like LinkedIn to share progress and highlights with a broader audience. This can enhance visibility among stakeholders and keep them informed about important milestones and innovations.
  • Understanding and addressing the needs of patients and their families as primary stakeholders can significantly improve the effectiveness and reception of healthcare solutions. This places importance on simplifying the patient journey and making medical interventions more accessible and less invasive.
  • Leaders should recognize the importance of stress relief and personal well-being in maintaining a productive and happy team. Enabling team members to pursue passions outside of work can foster a balanced and innovative workplace environment.

Quote of the Show:
  • "It all starts with a high moral integrity, and this moral fiber permeates throughout all elements of the organization." - Joel Braunstein


Shout Outs:

Creators & Guests

Anthony Shop
Anthony Shop believes in the power of people-centered branding and marketing to create a bright future. He chairs the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Anthony also is the Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, creative, and advertising. An enthusiastic presenter and teacher, he has led executive-level training for Amazon, PepsiCo, NASA, The British Embassy and the Bipartisan Policy Center. He has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times, “40 Under 40” by The Washington Business Journal, and Business Leader of the Year by the DC Chamber of Commerce. A former newspaper reporter, Anthony was the first new media professional elected to the National Press Club’s Board of Governors. He currently serves on the boards of Leadership Greater Washington and LearnServe International. He earned his MBA from The George Washington University School of Business, where he teaches as an adjunct lecturer.
Robert Krueger
Robert is an Executive Director for The Communications Board, an organization with the mission of providing high-quality professional development for every communicator in every location. He is also the Global Lead for Partnership Communications at Gensler, the world’s largest architecture and design firm. Prior to his current role, he performed executive and CEO communications for Gensler, and was the senior director of public relations and social media at the Urban Land Institute. He obtained an MA in Communications and an MA in History from George Mason University. He did his undergraduate studies at the University of Missouri-Columbia. In addition, Robert has taught communications at universities including George Mason University, West Virginia University, and the University of Florida. Robert currently serves as Immediate-Past President for the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) -- the nonprofit’s largest chapter.

What is Chief Influencer?

Chief Influencer is a podcast that explores how today’s successful leaders inspire and influence others to make an impact in the world. They aren’t just Chief Executives, they’re “Chief Influencers.” We interview a range of leaders and uncover how they build authentic connections - both inside their organizations and beyond. Your next breakthrough idea may come from a Chief Influencer facing similar challenges in a completely different sector.