What's the point of investing in marketing if your front desk lets the leads slip away? Cheri Cobb, founder of Cheri Cobb Creative and a 15-year veteran of healthcare growth strategy, joins Jakub Grajcar to expose the gap that's quietly costing medical and aesthetic practices thousands in lost revenue every month.
We dig into:
📊 Why your lead-to-consultation rate matters more than your Instagram follower count
📞 The "text, call, email" rule for following up with leads—without being pushy
🏘️ Grassroots marketing tactics that still work (and why in-person activities convert better)
🎥 How to film authentic patient transformation videos that actually convert
💡 Why great marketing will expose the internal flaws inside your office
💼 How to train your team to turn more incoming phone calls into patients signing up for appointments
Resources mentioned:
👤 Guest: Cheri Cobb
LinkedIn: https://www.linkedin.com/in/cheri-cobb-7789a0204/
Website: https://chericobbcreative.com
📋 Free Download
Med Spa Event Planning Checklist: https://chericobb.kit.com/8c6b8d79a4
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🎥 See how Talkie.ai works - AI medical receptionist demo: https://www.youtube.com/watch?v=oOiJ3ITTrLY&list=PLLjcCBHYN2KoBqm-Dx-8lIwWLuU-CHXSg
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What is Scaling Practice Management by Talkie.ai?
Scaling Practice Management is the show for healthcare practice leaders who want to grow smarter, not harder. Real stories, proven strategies, and emerging tech — all to help you scale your clinic without burning out your team or sacrificing patient care.