How can graphic design and branding enhance the built environment? .ft Chris Ritter at C-90

Show Notes

How can graphic design and branding enhance the built environment? 

Often we discuss the importance of the architectural design within a project, or perhaps the structural engineering and mechanical engineering as critical components to the success of an architectural project - however, I've often wondered how graphic design and branding can enhance architectural projects and the built environment? 

I am joined by Chris Ritter, a Director of C-90, a creative agency and culture lab serving clients that need to be noticed to explore this subject. 

Northern Michigan University (NMU) recently asked C-90 to create a visual identity to increase their visibility and public awareness; it presented a fascinating design problem. 

Join us in an open discussion on how C-90 approached the brief of enhancing the built environment of NMU and the broader question of how graphic design and branding can improve the built environment. 

Find more about C-90 here: https://c-90.com/

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Stephen Drew

Hello! I’m Stephen Drew, Founder of the Architecture Social—an online community and resource hub dedicated to helping professionals in Architecture, Design, Development, and Real Estate advance their careers. I’m here to connect you with insights, tools, and opportunities that lead to meaningful growth, whether you’re just starting out or ready to take that next big step.

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