Why This Brand Is Pivoting From 4 Launches A Year To 26 #290

Over the last 3 years, Chad Ross and the Dorsal team have brought in $3M+ in revenue and removed over 122,000 lbs of plastic from the ocean. And in 2022, they’re making a BIG change…they’re doing 6.5x more product launches. Which means they’re launching something new every 2 weeks. Find out why Chad is choosing smaller, more frequent drops and how this strategy will help them stay focused on existing customers.

Show Notes

• Try Privy for FREE today
• Follow Ben on Twitter
• Follow Chad on Twitter
• Check out Dorsal
• Download The Ecommerce Marketing Calendar
• Try The Shopify Store Grader
• Check out The Ecommerce Marketing Playlist
• Get your copy of The Ecommerce Marketing Calendar
• Get your copy of The State of Shopify Report
• Join The Ecommerce Marketing Community
• Check out our book, The Ecommerce Marketing Handbook
• Privy store

Ecommerce Marketing School is sponsored by Printful.

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.