Mars, Inc. has embarked on a digital transformation that encompasses ecommerce experience and in-store activation. Throughout this journey, which began with the M&M’S brand, the company has successfully embraced experience innovation that has composable technology and agile processes at the center of it all.
During this episode of Retail Remix, Kyle Barz of Mars, Inc., shares how he helped drive this new era for the business alongside Casper Rasmussen and the Valtech team. Together they break down:
- What inspired Mars to begin its transformation journey, and the challenges that Kyle and his team had to tackle early on to ensure success;
- How composable technology accelerates innovation and empowers teams to better spot and respond to new business opportunities; and
- The end-to-end transformation process for M&M’S, including the lessons that will be applied for other brands.
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What is Retail Remix?
The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Every week, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.