What does it take to run a WordPress agency for nearly two decades — and actually enjoy the ride? Toby Cryns, founder of The Mighty Mo, has been building WordPress sites since the days when you had to convince clients that WordPress was a legitimate (and secure) platform. In this episode, Toby sits down with Matt to talk about how the WordPress agency landscape has evolved, why chasing the latest page builder is a trap, and how choosing stable, reliable tools has been the backbone of his business.
In This Episode
- How the WordPress community has matured from a collaborative hobbyist scene into a serious business ecosystem over the past two decades
- The difference between pitching WordPress to small businesses versus enterprise marketing teams — and why it requires entirely different conversations
- Why Toby prefers stable, proven tools over chasing the latest page builder, and how that philosophy protects his clients long-term
- Navigating the page builder landscape: Beaver Builder, Cadence, Elementor, and knowing when to standardize versus flex for a project
- A real-world Gravity Forms use case: building a complex product intake and quoting form for a screen technology company, layered on top of WooCommerce
- Why Toby's team chose Gravity Forms over WooCommerce's native form and extension ecosystem — transparency, trust, and a healthier add-on community
- Gravity Forms as "glue": how its conditional logic and integrations (Zapier, Mailchimp, Salesforce) create flexibility and business continuity even when tools or team members change
- Lessons from the car business: why client experience and proactive communication matter more than any technology choice
- Why Gravity Forms "does things the WordPress way" — and why that matters when you're inheriting and managing client sites
Connect with Toby:
Resources Mentioned
What is Breakdown - A Gravity Forms Podcast?
Discover new WordPress opportunities through stories told using Gravity Forms. WordPress developers and agency owners rely on Gravity Forms to solve complex problems for their clients. Breakdown explores their stories to extract the most useful lessons for our listeners.
Join podcast host Matt Medeiros with special guest appearances from the team behind Gravity Forms to stay up to date on the next opportunity for Gravity Forms + WordPress. Whether it's a new Gravity Forms add-on or a new way to use our e-commerce features, Breakdown is the WordPress podcast you want to be subscribed to.