Work Less, Earn More

My online business efforts haven’t always been a success.

 

But some key choices helped me go from earning squat-diddly to six figures in gross revenue in just 12 months.

 

First, some back story.

 

Three years ago, I was supporting my family by working 30-50 hours a week running a local music school and I knew that I needed to do something different.

 

I wanted to start an online business where I could work when I wanted to work, travel when I wanted to travel, spend time with my kids, and actually make some real money.

 

I dabbled in different niches and experimented with business ideas for a few years. I was looking for a business idea that would give me the flexibility and freedom that I was looking for.

 

But nothing was really sticking and nothing was really earning any money.

 

And, on top of all the hours that I was already working at my “day job,” I was spending another 15-30 hours working on my online business and researching what the missing ingredient was.

 

After a lot of trial and error, things finally started to click into place. I settled on the business that fascinated me the most––digital marketing courses and services––and set out to become an expert.

 

Today, I am going to break down the six things I changed to take my business past the six-figure mark.

 

As you’ll see, it wasn’t just six new things I started doing. Some of these things were simple decisions I made and others were things I stopped doing.

 

Listen to the full episode to hear:

  • What I was spending my time on when I wasn't earning anything
  • The very counterintuitive thing I stopped doing that increased my income
  • Who I hired to help me grow my business
  • And the market research everyone skips and how once you understand this you never will again

 

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What is Work Less, Earn More?

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!