LuxUnplugged Podcast

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Thierry welcomes Pierre Thein, Director at the Hein Group, to the show. A seasoned ambassador of the Luxembourg industry, Pierre talks about how the Hein Group, a state-of-the-art oven manufacturer, has successfully expanded its brand and reputation beyond Luxembourg since 1882, the year in which the company was founded. He then discusses the key ingredients for an industrial company to thrive in a highly competitive global environment, especially in Luxembourg which is predominantly a service-driven economy. Thierry also enquires about the importance of the "Made in Luxembourg" label where Pierre walks him through the latest evolution of the nation branding efforts made by the government. Finally, he weighs the pros and cons of making the Luxembourg industrial space more attractive to young talent and how to achieve this.

Show Notes

Thierry welcomes Pierre Thein, Director at the Hein Group, to the show. A seasoned ambassador of the Luxembourg industry, Pierre talks about how the Hein Group, a state-of-the-art oven manufacturer, has successfully expanded its brand and reputation beyond Luxembourg since 1882, the year in which the company was founded. He then discusses the key ingredients for an industrial company to thrive in a highly competitive global environment, especially in Luxembourg which is predominantly a service-driven economy. Thierry also enquires about the importance of the "Made in Luxembourg" label where Pierre walks him through the latest evolution of the nation branding efforts made by the government. Finally, he weighs the pros and cons of making the Luxembourg industrial space more attractive to young talent and how to achieve this.

What is LuxUnplugged Podcast?

People from Luxembourg are quite familiar with the country’s discreet approach when it comes to blowing its own trumpet at the global scale. Despite its relatively small geographic print, the Grand Duchy punches well above its weight on the world stage!

This podcast is here to shed light on Luxembourg’s global influence from the perspective of two Luxembourgers living in London.