What if the biggest problem with your marketing isn't your marketing?
What if it's the layers of approval, organizational silos and risk-averse decisions standing between a great idea and actually making something happen?
That's what we're digging into with Evan Horowitz, CEO and co-founder of Movers and Shakers, a social-first creative agency helping some of the world's biggest brands connect with culture.
Evan has spent more than 20 years helping brands build buzz and market share, including experience at Samsung and Macy's. He brings a perspective on why major brands struggle to move at the speed of culture, why social needs to be more than another content channel, and how the way marketing organizations operate can become their biggest obstacle.
And here's the question at the heart of our conversation: What if the thing holding your brand back isn't the marketing strategy, but the organization responsible for executing it?
What is The CMO Whisperer?
The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.