Marketing isn't just about selling products—it's about crafting memorable experiences that resonate and entertain.
In our latest episode, Justin Watkins, CEO & Founder of Native Digital, sits down with our guest, Greg Fass, VP Marketing at Liquid Death. He shares with us his journey from a snowboarding-focused youth to a marketing career influenced by his parents' experiences in advertising, revealing how unconventional experiences shape innovative marketing strategies.
Key takeaways? Create entertaining content, embrace bold collaborations, and align with leadership that fosters creativity. Success lies in building a distinctive brand voice, pushing boundaries, and understanding your audience.
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