Pivot! A Vegan Business Interview Series

Immaculate Vegan is the world's premier vegan fashion & lifestyle platform for living beautifully and ethically.

We’re on a mission. We love fashion. We just don’t like what it does to the planet, animals and people. So we decided to change it. From vegan shoes, bags & accessories to ethical & sustainable clothing and homewares, we select the best and most beautiful vegan products in the world, and make it easy for others to discover and buy them.

We are a young company, small but growing fast in an exciting market that has enormous promise. After 22 months of trading, we're selling 80+ brands, generating 40k visitors a month and have been featured in Vogue, Marie Claire, BBC News, The Evening Standard, YOU Magazine, Good On You, Stylist and GQ. Founder Annick Ireland was also recently a judge on Marie Claire's first ever Sustainability Awards.

https://immaculatevegan.com/

Show Notes

⏩ Fashion as the next vegan revolution. 00:43
🤩 For Annick the food side of transitioning was so simple, but the transition to vegan fashion was not. 02:15
👝 Getting people interested in veganism through cool fashion items. 04:10
🌵 Great innovation is happening in vegan fashion: Nepal cactus leather, apple leather, pineapple, banana leather, etc. 05:48
🍎 Big fashion brands and small ones are using new vegan leather commercially.  08:19
🧠 Don’t you want a really progressive approach? 09:45
🔗 Opening up many lanes of communication and different ideas. 11:10
👏 A multi-pronged messaging approach to create a support network. 12:04
💻 Building the business of immaculatevegan.com 13:53
💥 How Immaculate Vegan was born from a few events. 15:30
😇 “There are so many things you can do that you may not think you can do.” 18:45
😎 Risky and not-that-risky approaches to business: find a way to try. 19:03
👠 Premium vegan fashion focusing on the USA and UK marketplaces. 19:46
🎁 Gift guides for the festive season: surprise people with how great vegan stuff is. 21:35
👛 A positive change discussion about veganism can start with an apple leather wallet. 22:30
🙌 Be willing to try your ideas out and be focused about it. 23:45
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Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live streaming session so I hope you’ll join us for future interviews as well! If you are feeling inspired, but wondering how to take some actionable steps to improve your business, I invite you to explore our two premium paid podcasts, Going Solo or Fix It.


What is Pivot! A Vegan Business Interview Series?

We live in fast-paced times, and in an ever-changing marketplace business owners must be able to adapt readily. The Pivot podcast, hosted by Stephanie Redcross West, features interviews with successful vegan business owners, keeping you up-to-date on topical issues & how the pros are handling them.