GTM Made Simple

There’s a growing realization that features and functions don’t win market share alone, which means more marketers are getting a seat in the c-suite. And whether you’re already there or want to join them… You need to remember that a rockstar CMO’s job is creating ART. In this takeover episode, Barb Mosher Zinck speaks with Ian Truscott, Founder of Rockstar CMO and Head of Content at iManage, about why great marketers turn content into an ART. 

Show Notes

There’s a growing realization that features and functions don’t win market share alone, which means more marketers are getting a seat in the c-suite. 


And whether you’re already there or want to join them… 


You need to remember that a rockstar CMO’s job is creating ART. 


In this takeover episode, Barb Mosher Zinck speaks with Ian Truscott, Founder of Rockstar CMO and Head of Content at iManage, about why great marketers turn content into an ART. 



What is GTM Made Simple?

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?